The Influence of Financial Literacy and Behavior Finance on Investment Decision in the Millenial Generation in the Sub-District Across From Ulu II Palembang City
DOI:
https://doi.org/10.47747/icbem.v1i1.1261Abstract
Investment decision is a policy or decision taken to invest in one or more assets to gain future profits or a problem of how one should allocate funds into forms of investment that will be able to generate future profits. The data analysis used is qualitative which is quantified with the aim of knowing the effect of financial literacy and financial behavior on investment decisions. The population in this study were residents of Seberang Ulu II District, Palembang City. A sample of 100 respondents. Data collection was carried out by distributing questionnaires to predetermined samples via the Google form. Data analysis technique using multiple linear regression, hypothesis testing. The results of this study indicate that financial literacy has a positive and significant influence on investment decisions and financial behavior has a positive and significant influence on investment decisions, while the R Square correlation value is 0.718. This shows that the variables of financial literacy and financial behavior as a whole have an influence of 71.8% on investment decisions, while the remaining 28.2% is explained by other constructs outside the study.
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