Factorial Classification of Consumers for Bamboo-based Products in Haiti: Importance and Perceived Benefits

Daphney Francois; Shu-Yi Liaw; Giang Thi Nguyen

doi:10.47747/ijbme.v2i3.424

Authors

Daphney Francois
Shu-Yi Liaw
Giang Thi Nguyen National Pingtung University of Science and Technology

DOI:

https://doi.org/10.47747/ijbme.v2i3.424

Keywords:

Hati, Bamboo, Classification analysis, Importance of bamboo, Benefits of bamboo

Abstract

Recently, the use of bamboo as a material in construction and else is very typical almost everywhere in the world. Bamboo stems are able to produce after processing a variety of products ranging from household items to industrial and other applications. The purpose of this study is to identify and classify the homogenous cases that have similar needs and knowledge about the importance application and benefits of bamboo. The questionnaires were completed by 378 respondents in Haiti. The results from K-mean clustering analysis show the three groups identified were namely Functional, Aggressive, and Potential groups. The Functional group was high knowledge about important application factors and low knowledge about benefit factors. While Aggressive group was high in both factors. Besides, the Potential group with the lowest one needing improvement on both factors. This study may suggest to the Haitian population to facilitate investment and promotion of bamboo products in both national and international markets in the country.

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Author Biography

Shu-Yi Liaw

Dr. Shu-Yi Liaw is a Professor in the Department of Business Administration, National Pingtung University of Science and Technology, Taiwan. He holds his Ph.D degree in the Industrial Management from the Institute of Information Management, National Cheng Kung University, Taiwan. His research interests are on the topics relate to big data application & data mining in business, e-commerce, internet marketing and online behavior. He has published over 40 articles in peer-reviewed high-impact journal, such as Asia Pacific Journal of Tourism Research, International Journal of Marketing Studies, Sustainability, and International Business Research

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