Hapid, Reza, Sinta Sinta, Siswani Siswani, and A. Rohendi. 2026. “Priority Analysis for Service Marketing Mix (7P) Improvement Based on Patient Perceptions Using Importance-Performance Analysis (IPA) at a SPV II Clinic”. International Journal of Business, Management and Economics 7 (3):414 -27. https://doi.org/10.47747/ijbme.v7i3.3592.