PELUPESSY, M.; TEHUAYO, E. Influence of Brand Personality on Purchase Decisions: A Case Study of Nike Shoes in Ambon City. International Journal of Community Service & Engagement, [S. l.], v. 2, n. 4, p. 112-117, 2021. DOI: 10.47747/ijcse.v2i4.518. Disponível em: https://www.journal.jis-institute.org/index.php/ijcse/article/view/518. Acesso em: 7 oct. 2026.