T. D. . Aditya and A. . Rachmansyah, “The Influence of Brand Image and Price on Purchasing Decisions Teh Pucuk Harum At BORMA Cibaduyut Department Store ( Study On BORMA Department Store Employees & Consumers (Cibaduyut, Bandung)”, IJCSE, vol. 6, no. 1, pp. 1 - 14, Feb. 2025.