1.
Pelupessy M, Tehuayo E. Influence of Brand Personality on Purchase Decisions: A Case Study of Nike Shoes in Ambon City. IJCSE [Internet]. 2021Nov.24 [cited 2026Oct.8];2(4):112-7. Available from: https://www.journal.jis-institute.org/index.php/ijcse/article/view/518