The Influence of Financial Literacy, Lifestyle, and Self-Control on the Financial Behavior Among Gen Z Users of Shopee Paylater

Authors

  • Putri Erika Syahrani Universitas Bina Darma
  • Septiani Fransisca Universitas Bina Darma

DOI:

https://doi.org/10.47747/ijfr.v7i3.3646

Keywords:

Financial Literacy, Lifestyle, Self-Control, Financial Behavior, Shopee Paylater

Abstract

The rapid development of financial technology has driven the emergence of various innovations in digital financial services, one of which is the “PayLater” feature, such as Shopee PayLater. This feature offers easy access, a fast process, and various promotions, making it highly popular. However, this convenience leads Gen Z to make impulsive purchases without proper financial planning. This can result in delinquent loans due to poor financial behavior. This study aims to analyze the influence of financial literacy, lifestyle, and self-control on the financial behavior of Gen Z users of Shopee PayLater. The research method employed is a quantitative approach. The data used in this study consists of primary data collected via a questionnaire using Google Forms. The sample comprised 100 respondents who are Gen Z users of Shopee PayLater in the city of Palembang. The sampling technique used was non-probability sampling with a purposive sampling method. The data analysis technique employed was Structural Equation Modeling based on Partial Least Squares (SEM-PLS) using SmartPLS 4.0 software, including measurement model evaluation (outer model), structural model evaluation (inner model), and hypothesis testing. The results of this study indicate that financial literacy has a positive and significant influence on the financial behavior of Gen Z users of Shopee PayLater; lifestyle has a positive and significant influence on the financial behavior of Gen Z users of Shopee PayLater; and self-control has a positive and significant influence on the financial behavior of Gen Z users of Shopee PayLater

References

Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T

Angelista, F. D., Anggraini, L. D., & Putri, A. U. (2024). Pengaruh Literasi Keuangan , Gaya Hidup dan Sikap Keuangan Terhadap Perilaku Keuangan Mahasiswa Pengguna Shopee Paylater. Journal of Trends Economics and Accounting Research, 4(3), 696–705. https://doi.org/10.47065/jtear.v4i1197

Bactiar, D. D., Patmasari, E. K., & Cahyo, S. D. (2025). Efek Literasi Keuangan , Gaya Hidup , Dan Pengendalian Diri Terhadap Perilaku Keuangan Karyawan. Jurnal Ilmiah Bidang Ilmu Ekonomi, 23(1), 90–109. https://doi.org/10.26623/slsi.v23i1.11166

Berlianti, S. N., & Suwaidi, R. A. (2023). The Effect of Financial Literacy, Locus of Control and Life Style on the Financial Behavior of Peer to Peer Lending Paylater User In Surabaya City. IInternational Journal of Mutlidisciplinary:Applied Business And Education Research, 4(11), 4126–4134. https://doi.org/10.11594/ijmaber.04.11.29

Dwiana, H., & Gunarto, M. (2024). The Effect of Financial Literacy and Payment Gateway on Financial Performance in MSMEs in Palembang City. International Journal of Financial Research, 5(3), 404–418. https://doi.org/10.47747/ijfr.v5i3.2100

Feriawati, N. (2021). Pengaruh Kemampuan Akademis dan Pendidikan Keuangan Keluarga Terhadap Perilaku Pengelolaan Keuangan Mahasiswa Dengan Mediasi Literasi Keuangan. Universitas Dinamika.

Ghozali, I., & Latan, H. (2015). Partial Least Squares Konsep, Teknik dan Aplikasi Menggunakan Program SmartPLS 3.0 Untuk Penelitian Empiris.

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling ( PLS-SEM ) (2nd ed.). Sage Publications.

Hartantri, R., Setyadi, B., & Gunarto, M. (2024). Analysis of the Effect of Frugal Living on Employee Financial Management in Achieving Financial Freedom. International Journal of Finance Research, 5(1). https://doi.org/10.47747/ijfr.v5i1.1700

HS, S., & Alvi, L. (2022). The Effect of Financial Literacy, Financial Inclusion and Lifestyle on Financial Behavior in Millennial Generation. Jurnal Multidisiplin Madani (MUDIMA), 2(5), 2415–2430.

IDN Research Institute. (2025, May 31). 5 Aplikasi Paylater Favorit Gen Z dan Milenial Indonesia 2025. GoodStats. https://goodstats.id/article/5-aplikasi-paylater-favorit-gen-z-dan-milenial-di-indonesia-2025-E9TsL

Irawati, R., & Kasemetan, S. L. E. (2023). Pengaruh literasi keuangan, gaya hidup dan sikap keuangan terhadap perilaku pengelolaan keuangan mahasiswa ekonomi sebagai pengguna paylater dengan locus of control sebagai variabel antara. Jurnal EMA, 8(1), 32–42.

Jakpat. (2025). Metode Pembayaran Digital yang Digunakan Publik Indonesia. GoodStats. https://data.goodstats.id/statistic/e-wallet-jadi-metode-pembayaran-digital-favorit-2025-V6gYH

Komariyah, S., Agnes, S. Z. T., Wahyuningsih, D., & Linawati. (2025). Pengaruh Literasi Keuangan dan Self Control Terhadap Perilaku Keuangan Pada Gen Z. Jurnal Manajemen Dan Bisnis, 4(4), 459–469.

Kompasiana. (2024). Terjerumus Hidup Konsumtif, Gen-Z terjerat Pinjol. Kompasiana. https://www.kompasiana.com/athharrazan/67355b2eed641507f6421fe2/terjerumus-hidup-konsumtif-gen-z-terjerat-pinjol

Lumbantobing, I. J., & Siagian, L. (2023). Pengaruh Pengendalian Diri dan Literasi Keuangan Terhadap Perilaku Konsumtif Mahasiswa Pendidikan Ekonomi Universitas HKBP NonMensen Medan Tahun 2023. Jurnal Pendidikan Ekonomi Dan Enterpreneurship, 1(3), 14–23. https://ejournal.uhn.ac.id/index.php/entrepreneurship/article/view/1401

Mustika, Yusuf, N., & Taruh, V. (2022). Pengaruh Literasi Keuangan , Sikap Keuangan Dan Kemampuan Akademik Terhadap Perilaku Pengelolaan Keuangan Mahasiswa Akuntansi Fakultas Ekonomi Universitas Negeri Gorontalo. Jurnal Mahasiswa Akuntansi, 1(1), 82–96. https://doi.org/10.37479/jamak.v1i1.20

Natasya, S. F., & Nawangsari, A. T. (2026). Pengaruh Literasi Keuangan, Manfaat Shopee Paylater, Dan Penggunaan Shopee Paylater Terhadap Perilaku Keuangan Generasi Z: Studi Pada UIN Sunan Ampel Surabaya. Jurnal Riset Ilmu Akuntansi, 7(1), 152–163.

OJK. (2025). Siaran Pers Bersama: Indeks Literasi dan Inklusi Keuangan Masyarakat Meningkat, OJK dan BPS Umumkan Hasil Survei Nasional Literasi Dan Inklusi Keuangan (SNLIK) Tahun 2025. OJK. https://www.ojk.go.id/id/berita-dan-kegiatan/siaran-pers/Pages/OJK-dan-BPS-Umumkan-Hasil-Survei-Nasional-Literasi-Dan-Inklusi-Keuangan-SNLIK-Tahun-2025.aspx

Pefindo Biro Kredit. (2024). Gen Z dan Milenial Nunggak Kredit Macet Paylater Rp 990 Miliar. CNBC Indonesia. https://www.cnbcindonesia.com/market/20240902171422-17-568526/gen-z-dan-milenial-nunggak-kredit-macet-paylater-rp-990-miliar

Putra, I. G. L. P., & Sinarwati, N. K. (2023). Pengaruh Literasi Keuangan , Gaya Hidup , dan Pengendalian Diri Terhadap Perilaku Konsumtif Mahasiswa Fakultas Ekonomi Universitas Pendidikan Ganesha. Jurnal Manajemen Perhotelan Dan Pariwisata, 6(2), 717–726. https://doi.org/10.23887/jmpp.v6i2.71877

Radiman, Wahyuni, S. F., Hafiz, M. S., & Siruhaji, K. R. D. (2024). Perilaku Keuangan Generasi Milenial di Medan: Meneliti Sinergi Literasi Keuangan, Gaya Hidup Hedonis, dan Sikap Keuangan Melalui Lensa Tingkat Pendidikan Sebagai Variabel Intervening. Bursa: Jurnal Ekonomi Dan Bisnis, 3(2), 44–65. https://doi.org/10.59086/jeb.v3i1.552

Restike, K. P., Prasasti, D., Fitriani, D. I., & Ciptani, M. K. (2024). Pengaruh Literasi Keuangan, Perilaku Pembelian Impulsif, Dan Gaya Hidup Terhadap Penggunaan Shopee Paylater Gen Z. Jurnal Akuntansi Bisnis, 22(1), 100–113.

Ritakumalasari, N., & Susanti, A. (2021). Literasi keuangan, gaya hidup, locus of control , dan parental income terhadap perilaku keuangan mahasiswa. Jurnal Ilmu Manajemen, 9(4), 1440–1450.

Rizal, M., Rasenda, Wiyana, H., & Saputra, A. I. (2025). Peran Fintech dalam Inklusi Keuangan: Peluang dan Tantangan di era Digital. Jurnal Bisnis Digital, 1(1), 27–34. https://doi.org/10.9030/jubisdigi.v1i1.932

Sari, N. R., & Listiadi, A. (2021). Pengaruh Literasi Keuangan , Pendidikan Keuangan di Keluarga , Uang Saku terhadap Perilaku Pengelolaan Keuangan dengan Financial Self-Efficacy sebagai Variabel Intervening. Jurnal Pendidikan Akuntansi (JPAK), 9(1), 58–70. https://doi.org/10.26740/jpak.v9n1.p58-70

Shaharoni, Y., & Colline, F. (2023). Pengaruh Literasi Keuangan, Pendapatan dan Kontrol Diri terhadap Perilaku Keuangan Mahasiswa Yang Sudah Bekerja. JES (Jurnal Ekonomi STIEP), 8(2), 42–52.

Sugiyono. (2018). Metode Penelitian Kuantitatif. Alfabeta.

Sujoko, Najwa, & Suherli. (2025). The Role Of Moderating Effect Of Social Demografy To Financial Literacy, Self Control, And Risk Tolerance On Financial Behavior Shopee Paylater In DIY. IInternational Journal of Social And Management Studies (IJOSMAS), 6(6), 18–43. https://doi.org/10.5555/ijosmas.v6i6.551

Suyanto, & Sada, Y. M. V. K. (2022). Pengaruh Literasi Keuangan, Gaya Hidup dan Lingkungan Sosial Terhadap Perilaku Keuangan Mahasiswa. LITERA: Jurnal Literasi Akuntansi, 2(2), 86–99. https://doi.org/10.55587 /jla.v2i2.35

Veriwati, S., Relita, D. T., & Pelipa, E. D. (2021). Pengaruh Literasi Keuangan Terhadap Perilaku Pengelolaan Keuangan Mahasiswa Program Studi Pendidikan Ekonomi. Jurnal Pendidikan Ekonomi, 6(1), 42–53. https://doi.org/10.31932/jpe.v6i1.1150

Wahyuni, S. F., Radiman, & Kinanti, D. (2023). Pengaruh Literasi Keuangan , Lifestyle Hedonis dan Sikap Keuangan Pribadi Terhadap Perilaku Keuangan Mahasiswa. Owner: Riset & Jurnal Akuntansi, 7(1), 656–671. https://doi.org/10.33395/owner.v7i1.1304

Yanti, K. D., & Suci, N. M. (2023). Pengaruh Literasi, Sikap Keuangan, Pengendalian Diri Terhadap Perilaku Pengelolaan Keuangan Rumah Tangga di Desa Panji Anom. Jurnal Ilmiah Akuntansi Dan Humanika, 13(1), 83–92. https://doi.org/10.23887/jiah.v13i1.46043

Zarkasyi, M. I., & Purwanto, E. (2022). Pengaruh Literasi Keuangan, Financial Technology, dan Gaya Hidup terhadap Perilaku Keuangan Guru TK: Studi Kasus pada IGTKI Kecamatan Sukolilo Kota Surabaya. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 4(2), 290–307. https://doi.org/10.47467/alkharaj.v4i2.640

Zulfialdi, M. F., & Sulhan, M. (2023). Pengaruh Literasi Keuangan, Gaya Hidup dan Pengendalian Diri terhadap Perilaku Keuangan Pada Mahasiswa PTKIN DI JAWA TIMUR. Jurnal Ilmiah MEA (Manajemen, Ekonomi, Dan Akuntansi), 7(2), 807–820. https://doi.org/10.31955/mea.v7i2.3056

Downloads

Published

2026-09-11

How to Cite

Syahrani, P. E., & Fransisca, S. (2026). The Influence of Financial Literacy, Lifestyle, and Self-Control on the Financial Behavior Among Gen Z Users of Shopee Paylater. International Journal of Finance Research, 7(3), 1 - 18. https://doi.org/10.47747/ijfr.v7i3.3646

Issue

Vol. 7 No. 3 (2026): International Journal of Finance Research

Section

Articles

License

Copyright (c) 2026 Putri Erika Syahrani, Septiani Fransisca

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright for this article is retained by the author(s), with first publication rights granted to the journal.

It is an open-access article distributed under the terms and conditions of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/4.0/)