Al hady, M.R., Darwin, D. and Syakina, B. 2024. Assessing the Role of Price and Service Quality in Influencing Customer Decisions at K24 Wahid Hasyim Pharmacy, Palembang . International Journal of Finance Research. 5, 3 (Sep. 2024), 319 - 332. DOI:https://doi.org/10.47747/ijfr.v5i3.1984.