Understanding level of CSR and Marketing in Albania in 2020

Authors

  • Mateus Habili University of Tirana

Keywords:

marketing, csr, albania

Abstract

This study aims to understand the level of marketing and corporate social responsibility (CSR) based on the opinion of the citizens. Data were collected through surveys of 935 Albanians during the month of April in 2020. This is a description study based on primary and secondary source. The result shows that people think that the level of marketing is 1.0 and the level of CSR is the first level. The questions in the survey are easy to understand for all the people. The questions are camouflage from the real purpose and the people are answered how they think. In Albania there is a primitive form of marketing and CSR, because is a poor country and the people have essential problems and they think that they want the security and quality of product from a business.

References

Starbucks. "Starbucks 2019: Global Social Impact Report," pages 5-12. Accessed July 23, 2020.

https://www.investopedia.com/terms/c/corp-social-responsibility.asp

International Organization for Standardization. "ISO 26000: Social Responsibility." Accessed July 23, 2020.

https://thecsrjournal.in/understanding-the-four-levels-of-csr/

https://www.myassignmenthelps.co.uk/advantages-and-disadvantages-of-corporate-social-responsibilities-csr/

https://ektroid.com/en/2018/02/23/marketing-evolution-1-0-2-0-y-3-0/

https://www.marketingjournal.org/marketing-4-0-when-online-meets-offline-style-meets-substance-and-machine-to-machine-meets-human-to-human-philip-kotler-hermawan-kartajaya-iwan-setiawan/

https://colibridigitalmarketing.com/marketing-for-b-corps/

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Published

2021-01-30

How to Cite

Habili, M. (2021). Understanding level of CSR and Marketing in Albania in 2020. International Journal of Marketing & Human Resource Research, 2(1), 35-42. Retrieved from https://www.journal.jis-institute.org/index.php/ijmhrr/article/view/149

Issue

Vol. 2 No. 1 (2021)

Section

Articles

License

Copyrights

Copyright for this article is retained by the author(s), with first publication rights granted to the journal.

This is an open-access article distributed under the terms and conditions of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/4.0/)