[1]
Tastya, L.A., Siagian, Y.M. and Yusran, H.L. 2026. The Implementation of Self Congruency Theory on Online Impulse Buying Intentions Mediated by Consumer Confidence in Online Shopping Towards Gen-Z. International Journal of Marketing & Human Resource Research. 7, 2 (Apr. 2026), 759 - 773. DOI:https://doi.org/10.47747/ijmhrr.v7i2.3311.