[1]
Dona, R.R. , Hildayanti , S.K. and Lazuarni , S. 2022. The Influence of Celebrity Endorser and Brand Image on Purchase Decisions of Wardah Cosmetics Consumers in Palembang City. International Journal of Marketing & Human Resource Research. 3, 4 (Nov. 2022), 252 - 259. DOI:https://doi.org/10.47747/ijmhrr.v3i4.631.