Yudhia, Y., & Gunarto, M. (2025). Brand Expertise and Unhealthy Lifestyle Behaviors Drive Instant Noodle Purchase Decisions Among University Students, with Materialism as a Moderating Variable. International Journal of Marketing & Human Resource Research, 6(4), 757 - 771. https://doi.org/10.47747/ijmhrr.v6i4.3011