YUDHIA, Y.; GUNARTO, M. Brand Expertise and Unhealthy Lifestyle Behaviors Drive Instant Noodle Purchase Decisions Among University Students, with Materialism as a Moderating Variable. International Journal of Marketing & Human Resource Research, [S. l.], v. 6, n. 4, p. 757 - 771, 2025. DOI: 10.47747/ijmhrr.v6i4.3011. Disponível em: https://www.journal.jis-institute.org/index.php/ijmhrr/article/view/3011. Acesso em: 8 oct. 2026.