ANUGRAHWATI, A.; ASDAR, A.; ANDANIA, A.; SYAM, A. W.; NASARUDDIN, N. Omnichannel Retail Strategies and Consumer Loyalty in The Hybrid Shopping Era. International Journal of Marketing & Human Resource Research, [S. l.], v. 6, n. 4, p. 784 - 799, 2025. DOI: 10.47747/ijmhrr.v6i4.3027. Disponível em: https://www.journal.jis-institute.org/index.php/ijmhrr/article/view/3027. Acesso em: 7 oct. 2026.