TASTYA, L. A.; SIAGIAN, Y. M. .; YUSRAN, H. L. The Implementation of Self Congruency Theory on Online Impulse Buying Intentions Mediated by Consumer Confidence in Online Shopping Towards Gen-Z. International Journal of Marketing & Human Resource Research, [S. l.], v. 7, n. 2, p. 759 - 773, 2026. DOI: 10.47747/ijmhrr.v7i2.3311. Disponível em: https://www.journal.jis-institute.org/index.php/ijmhrr/article/view/3311. Acesso em: 8 oct. 2026.