PHANNOTO, J.; JENNSEN, J.; FERNANDO, J.; JANUARDIN, J.; SARAGIH, R. . The Influence of Customer Experience, Personalized Marketing, and Brand Trust on Fashion Purchase Decisions on Shopee among Consumers in Medan City. International Journal of Marketing & Human Resource Research, [S. l.], v. 7, n. 1, p. 13 - 28, 2026. DOI: 10.47747/ijmhrr.v7i1.3312. Disponível em: https://www.journal.jis-institute.org/index.php/ijmhrr/article/view/3312. Acesso em: 8 oct. 2026.