SALIM, G. A.; KWOK, D.; NASUTION, I. A.; HASIBUAN, M. Z. The Influence of the Shopee Live Feature, Shopee Tanam Gamification, and Personalized Product Recommendation on Impulse Buying among Shopee Consumers in Indonesia. International Journal of Marketing & Human Resource Research, [S. l.], v. 7, n. 1, p. 404 - 420, 2026. DOI: 10.47747/ijmhrr.v7i1.3379. Disponível em: https://www.journal.jis-institute.org/index.php/ijmhrr/article/view/3379. Acesso em: 7 oct. 2026.