LADY, L.; STEPHANIE, V.; YUWONO, W. Brand Trust over Price Consciousness: Driving Generation Z Brand Loyalty in Online Travel Agencies. International Journal of Marketing & Human Resource Research, [S. l.], v. 7, n. 1, p. 578 - 592, 2026. DOI: 10.47747/ijmhrr.v7i1.3388. Disponível em: https://www.journal.jis-institute.org/index.php/ijmhrr/article/view/3388. Acesso em: 8 oct. 2026.