DONA, R. R. .; HILDAYANTI , S. K. .; LAZUARNI , S. The Influence of Celebrity Endorser and Brand Image on Purchase Decisions of Wardah Cosmetics Consumers in Palembang City. International Journal of Marketing & Human Resource Research, [S. l.], v. 3, n. 4, p. 252 - 259, 2022. DOI: 10.47747/ijmhrr.v3i4.631. Disponível em: https://www.journal.jis-institute.org/index.php/ijmhrr/article/view/631. Acesso em: 7 oct. 2026.