Nasaruddin, N., Syam, A. W. ., Anugrahwati, A., Andania, A. . and Ismail, . I. (2026) “Sensory Marketing Strategies and Their Influence on Purchasing Decisions in Offline Retail”, International Journal of Marketing & Human Resource Research, 7(1), pp. 91 - 105. doi: 10.47747/ijmhrr.v7i1.3057.