[1]
B. E. . Sharon, L. . Tanady, J. V. B. Ginting, A. . Sahbana, and L. . Kurniati, “The Effect of Live Streaming Interactivity, Influencer Credibility, and Gamification Features on Consumer Impulse Buying in Tiktok Shop”, IJMHRR, vol. 7, no. 2, pp. 662 - 679, Apr. 2026.