Muldiani, N. ., A. . Suryaningprang, D. . Hamdani, and D. A. A. . Mubarok. “Digital Marketing Application Strategy for Textile MSMEs in Pasar Baru Bandung and Its Implication on Purchasing Decisions and Consumer Word of Mouth”. International Journal of Marketing & Human Resource Research, vol. 7, no. 1, Jan. 2026, pp. 1 - 12, doi:10.47747/ijmhrr.v7i1.3313.