Yudhia, Yudhia, and Muji Gunarto. “Brand Expertise and Unhealthy Lifestyle Behaviors Drive Instant Noodle Purchase Decisions Among University Students, With Materialism As a Moderating Variable”. International Journal of Marketing & Human Resource Research 6, no. 4 (October 4, 2025): 757 - 771. Accessed October 8, 2026. https://www.journal.jis-institute.org/index.php/ijmhrr/article/view/3011.