Jurnal Bisnis, Manajemen, dan Ekonomi

Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan di PT Nusa Kharisma Raya

Iqbal Romadoni — 2026-07-22

This study examines the effects of product and service quality on customer satisfaction at PT Nusa Kharisma Raya, a medical device distributor serving institutional customers, including hospitals, clinics, laboratories, and pharmacies. A quantitative approach with a causal-associative design was employed. The study involved 100 respondents selected through purposive sampling based on their experience in purchasing, receiving, using, or evaluating the company’s medical device products. Data were collected using a 35-item questionnaire, measured on a five-point Likert scale. Product quality was measured through performance, features, reliability, durability, conformance, aesthetics, and perceived quality, while service quality was assessed through tangible, reliability, responsiveness, assurance, and empathy. Data were analyzed using descriptive statistics, validity and reliability testing, classical assumption testing, and multiple linear regression analysis. Service quality also has a positive and significant effect and shows a stronger contribution than product quality. Simultaneously, product quality and service quality significantly affect customer satisfaction and explain 57.4% of its variance. These findings confirm that customer satisfaction in medical device distribution depends not only on product conformity, reliability, and quality consistency, but also on delivery accuracy, employee responsiveness, communication, and complaint handling. The company should therefore integrate product quality control with contin

Business Process Reengineering in Indonesian Public Hospitals: A Multiple Case Study

Guruh Satriya — 2026-07-22

Business Process Reengineering (BPR) represents a radical and fundamental strategy for improving organizational performance in healthcare settings, yet its implementation dynamics in Indonesian public hospitals remain insufficiently understood. This study employs a qualitative multiple case study design to explore how BPR is implemented across three Type B public hospitals in Indonesia, referred to pseudonymously as RS Alpha, RS Beta, and RS Gamma. Data were collected through 27 in-depth interviews with hospital directors, clinical department heads, administrative managers, and frontline healthcare staff, supplemented by document analysis and non-participant observation conducted over a six-month period. Thematic analysis following Braun and Clarke (2006) revealed four overarching themes: (1) enabling conditions for BPR adoption, (2) process redesign and IT integration challenges, (3) human resource dimensions of BPR implementation, and (4) organizational outcomes and sustainability of reengineered processes. Findings indicate that leadership commitment and change management capacity are pivotal determinants of BPR success, while resistance from clinical staff, inadequate IT infrastructure, and bureaucratic rigidity constitute the primary barriers. Cross-case comparison reveals that hospitals with stronger human resource development programs achieved more sustainable process improvements. The study contributes an empirically grounded, context-sensitive understanding of BPR in Indonesia's public health sector, with implications for hospital management and health system reform policy

Enhancing Global Visibility of Museum Keris Nusantara Surakarta Through Digital Storytelling

Fauzi Ichwani — 2026-07-22

This study explores how digital media based storytelling can enhance the global visibility and cultural relevance of Museum Keris Nusantara Surakarta. As one of Indonesia’s most prominent heritage institutions dedicated to the art and philosophy of the keris, the museum holds extensive collections that reflect the artistic, historical, and symbolic values of Javanese weaponry and craftsmanship. However, in an increasingly digital society, traditional promotional methods are no longer sufficient to attract international audiences. This research investigates how the integration of digital storytelling, including social media narratives, virtual exhibitions, short-form videos, and interactive online content, can strengthen the museum’s branding and engagement beyond national boundaries. Using a qualitative descriptive approach, the study analyzes digital media strategies adopted by leading cultural institutions and evaluates their applicability to Museum Keris Surakarta. Data were collected through interviews, documentation, and observational assessments of existing digital content. The findings indicate that compelling storytelling embedded within digital formats such as narrative-driven visuals, behind-the-scenes forging processes, empu (master smith) personal stories, and thematic interpretations of keris symbolism significantly increases user engagement and cross-cultural appreciation. Moreover, platforms like Instagram, YouTube, and TikTok are identified as highly effective for reaching younger global audiences, while web-based virtual tours offer immersive experiences for international visitors unable to visit physically. The study concludes that digital storytelling is not merely a promotional tool but a strategic instrument for cultural diplomacy. By presenting keris narratives in accessible and emotionally resonant formats, Museum Keris Nusantara Surakarta can cultivate greater global recognition, support heritage preservation, and strengthen its position within the international cultural landscape. The findings highlight the need for museums to adopt innovative digital practices to remain relevant and competitive in the era of global digital communication.

Keywords: digital storytelling, museum keris Surakarta, cultural heritage, virtual exhibition, global audience engagement

Blurring Boundaries and Work-Life Integration: A Theoretical and Empirical Review of Their Effects on Productivity, Life Satisfaction, and Organizational Commitment

Asa Sheila Amelia — 2026-07-22

Blurring boundaries between work and personal life have become a defining feature of contemporary work systems, intensifying through digital connectivity, flexible working arrangements, and the expansion of remote and hybrid work structures. This review synthesizes theoretical perspectives and empirical evidence to examine how blurring boundaries conceptualized as work-life integration shape employee productivity, life satisfaction, and organizational commitment. Drawing on boundary theory, role integration frameworks, and modern research on digital labor, the findings demonstrate that work-life integration can enhance productivity by increasing autonomy, flexibility, and reducing transition costs. However, boundary permeability may also induce technostress, work intrusion and role overload, undermining wellbeing and performance. Life satifaction improves when integration is voluntary and aligned with personal preferences but decreases when constant connectivity disrupts recovery time or intensifies conflict between roles. Organizational commitment strengthens when integration practices are perceived as supportive and empowering but weakens when blurring boundaries are associated with surveillance or exploitation. This review clarifies conceptual ambiguities, identifies moderating conditions underlying positive and negative effect, and provides directions for future research on adaptive boundary management in digital driven work environments.

Pengaruh Content Marketing dan Brand Awareness terhadap Minat Beli pada Produk Glad 2 Glow

Nurlaeli Azizah — 2026-07-22

Glad 2 Glow has entered the attention space of Indonesian skincare consumers through short video content, accessible pricing, and a light brand personality that is familiar to young social media users. This study examines how content marketing and brand awareness are associated with consumers' purchase interest in Glad 2 Glow products. A quantitative survey was conducted with 96 respondents who had encountered Glad 2 Glow content on social media. The data were assessed using item validity, reliability, descriptive statistics, classical assumption checks, multiple linear regression, and hypothesis testing. The findings show that content marketing encourages purchase interest by clarifying product benefits, reducing uncertainty, and helping consumers compare skincare alternatives before buying. Brand awareness also strengthens purchase interest because a recognizable name, visual identity, and repeated exposure make the brand easier to recall in a crowded skincare category. Simultaneously, both variables account for 39.6% of the variation in purchase interest. The study indicates that Glad 2 Glow needs to balance viral content with credible product education, consistent visual identity, and communication that converts audience attention into purchase consideration

Pengaruh Literasi Keuangan, Perilaku Hedonisme, Dan Tingkat Pendidikan Terhadap Pengelolaan Keuangan Pribadi (Studi Kasus Perusahaan Tekstil di Kota Bandung)

Ayub Girson Batee — 2026-07-22

This study is designed to empirically examine how financial literacy, hedonistic behavioral tendencies, and formal educational background contribute to the quality of personal financial management, particularly among textile industry workers in Bandung City. The research adopts a quantitative-descriptive design using a questionnaire-based survey instrument distributed to 150 respondents selected through purposive sampling. Measurement instruments were constructed using a Likert scale (1-5) format and analyzed via multiple linear regression. Core findings reveal that: (1) financial literacy competency exerts a positive and statistically significant impact on personal financial management (β = 0.412; p < 0.01); (2) hedonistic lifestyle orientation significantly diminishes financial management capacity (β = −0.284; p < 0.01); (3) formal education level makes a positive and significant contribution (β = 0.198; p < 0.01); and (4) all three predictor variables jointly account for 53.4% of the variance in personal financial management (R² = 0.534). The implications of this study underscore the critical importance of strengthening systematic, industry context-based financial education programs.