Analisis Strategi Pemasaran Pada PT. Central International Education

Authors

  • Tri Veny Pitri Universitas Bina Darma
  • Muji Gunarto Universitas Bina Darma

DOI:

https://doi.org/10.47747/jismab.v1i1.12

Abstract

The aim of this study was to decide the marketing strategy of PT. Central International Education by using SWOT analysis ,so it could be conclude that there were some internal factors that had stength such as cleanliness, a large parking area, good and reliable services, and products with good quality. meanwhile, there were some weaknesses such complains handling which was still not maximum, less promotion strategies and  employees coming late to the office. some external factors were marketing opportunities, target market, product quality and good relationship with customers. there were also some threats such as business competitor s, government rule and new competitors. some strategies that can be used in future are giving good and quick responses to customers, improving promotion strategies, improving company services to ensure the cumtomers, maximizing promotion and advertisments to attract the customers and extending the market regions.

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Published

2020-09-02

How to Cite

Pitri, T. V., & Gunarto, M. (2020). Analisis Strategi Pemasaran Pada PT. Central International Education. Jurnal Ilmu Sosial, Manajemen, Akuntansi Dan Bisnis, 1(1), 39-46. https://doi.org/10.47747/jismab.v1i1.12

Issue

Vol. 1 No. 1 (2020): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis

Section

Articles

License

Copyright (c) 2020 Tri Veny Pitri, Muji Gunarto

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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This is an open-access article distributed under the terms and conditions of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/4.0/ )