Strategi Pengembangan Bisnis Pada UMKM SilverEgg

Authors

  • Alzan Zhafir Sidqi Fakultas Ekonomi dan Bisnis, Universitas Indonesia Membangun, Bandung
  • Fanji Wijaya Fanji Universitas Indonesia Membangun
  • Erna Herlinawati Fakultas Ekonomi dan Bisnis, Universitas Indonesia Membangun, Bandung

DOI:

https://doi.org/10.47747/jismab.v5i2.1787

Keywords:

Analisis SWOT, Manajemen Strategi, Kewirausahaan, Usaha Telur Ayam

Abstract

The chicken egg deals industry is confronting many challenges as egg deals play a part within the agribusiness and nourishment division, assembling the protein needs of people and representing one of the foremost predominant businesses worldwide. To make strides in the execution and victory of this industry, numerous businesses are utilizing SWOT investigation. This inquiry about extension is outlined to conduct a SWOT investigation for the chicken egg deals division to pinpoint its qualities, shortcomings, openings, and dangers. The primary research strategy utilized includes conducting field overviews to gather information. The results of this examination shed light on viewpoints such as item quality, competition inside the supply chain, and advancing shopper preferences. With these bits of knowledge, suggested commerce methodologies can be created to promote the execution and success of chicken-egg deals in this commercial center. The SWOT investigation recognizes qualities like tall item quality and highlights shortcomings like dependence on external feed supplies. It, too, distinguishes openings, such as developing requests for items, and dangers like competition within the advertising. Bits of knowledge from field overviews offer data on changing shopper inclinations and impediments confronted by industry players. This consideration provides an examination of advertising conditions. Recommends conceivable strategies to improve the position of the chicken-egg deals segment in this ever-changing showcase scene

References

Barus, O., Sulistiyanto, B., Utama, C. S., & Haidar, M. F. (2022). Analisis Pengendalian Mutu Pakan Ayam Petelur: Studi Kasus di Peternakan Ayam Petelur di Kecamatan Mijen Kota Semarang. Jurnal Litbang Provinsi Jawa Tengah, 20(1), 9–22. https://doi.org/10.36762/jurnaljateng.v20i1.901

Dewi, R. (2019). Pengaruh pemberian telur ayam broiler terhadap penyembuhan luka perineum pada ibu nifas. AcTion: Aceh Nutrition Journal, 4(2), 149. https://doi.org/10.30867/action.v4i2.161

Ekawati, E., Yudi Limpraptono, F., Elektro, T. S., Malang, I., & Indonesia, M. (n.d.). RANCANG BANGUN PEMBERSIH KOTORAN KANDANG AYAM BERDASARKAN KADAR GAS BERBAHAYA AMONIA BERBASIS ATMEGA 2560.

Fatayati, I., Cita Amanda, A., Nurhayati, E., Djohan, H., Kartika Komara, N., & Palangka Raya, U. (2023). Cemaran Mikroba Terhadap Masa Simpan Dan Kebersihan Penyimpanan, Gambaran (Vol. 2, Issue 5). https://ejournal.nusantaraglobal.ac.id/index.php/sentri/article/view/850/816

Hanafie, A., Darty Akhsa, A. C., Alam, N., & Sandy, A. (2020). RANCANG BANGUN SISTEM KONVEYOR PENGHITUNG TELUR OTOMATIS. ILTEK : Jurnal Teknologi, 15(01), 1–4. https://doi.org/10.47398/iltek.v15i01.1

Haqiqi, M., Hertamawati, R. T., & Rahmasari, R. (2021). Tingkat penerapan biosekuriti pada usaha peternakan ayam ras petelur di Kabupaten Jember. 56–64. https://doi.org/10.25047/animpro.2021.7

Hurek, D., Rihi, D., Pello, P., Beti, V., Moi, M., Boru, M., Manafe, R., Parera, M., Kale, N., Kallau, N., Detha, A., Wuri, D., & Toha, L. (2021). TIPS MEMILIH DAN MENYIMPAN TELUR YANG AMAN UNTUK DIKONSUSMI. https://ejurnal.undana.ac.id/index.php/mediatropika/article/view/3931/2610

Irawati, L. (n.d.). PENGGUNAAN PUTIH TELUR AYAM SEBAGAI PENGGANTI BOVIN SERUM ALBUMIN (BSA) PADA PRAKTIKUM PENETAPAN PROTEIN METODE LOWRY.

Jarak, P., Kedalaman, D., Bor, S., Bersih, K. A., Peternakan, D., Petelur, A., Karanganyar, K., Tengah, J., & Susantho, A. H. (n.d.). Prosiding Seminar Nasional Cendekia Peternakan 2022.

Khusnul Khotimah, A., Bidaraswati, A., Khalifa Rizky, D., Rosyid Ridlo, M., & Info Naskah Diterima, A. (2023). SA 4.0 License Creative Commons Attribution 4.0 International License Review Jurnal: Efektivitas Penggunaan Kuning Telur Berbagai Jenis Unggas Sebagai Pengencer Semen pada Ternak. Jurnal Ilmiah Ilmu-Ilmu Peternakan, 26(2). https://doi.org/10.22437/jiiip.v26i2.29318

Kumaji, S. S. (n.d.). PENGARUH LAMA PENYIMPANAN TELUR AYAM RAS PADA SUHU REFRIGERATOR TERHADAP JUMLAH BAKTERI. http://ejurnal.pps.ung.ac.id/index.php/AKSARA/index

Luthfi, A. C., Suhardi, S., & Wulandari, E. C. (2020). Produktivitas Ayam Petelur Fase Layer II dengan Pemberian Pakan Free Feeding Choice. Tropical Animal Science, 2(2), 57–65. https://doi.org/10.36596/tas.v2i2.370

Maha Rani, S., & Martilova, N. (n.d.). ANALISIS STRATEGI PENGELOLAAN PRODUKSI USAHA TERNAK AYAM PETELUR BERDASARKAN PERSPEKTIF MANAJEMEN SYARIAH (STUDI KASUS DI NAGARI SIMPANG KAPUAK KECAMATAN MUNGKA KABUPATEN LIMA PULUH KOTA). JEBI: Jurnal Ekonomi Dan Bisnis, 1(5), 762–769.

Mani Mishra, P., Uversky, V. N., & Nandi, C. K. (2020). Serum albumin-mediated strategy for the effective targeting of SARS-CoV-2. Medical Hypotheses, 140. https://doi.org/10.1016/j.mehy.2020.109790

Nisa, Z., Haryuni, N., Prodi Peternakan, M., Ilmu Eksakta, F., & Prodi Peternakan, D. (n.d.). 415 Interaksi Umur Ayam dan Tipe Kandang (Open House dan Close House) terhadap Kinerja Produksi Ayam Petelur. BRILIANT: Jurnal Riset Dan Konseptual, 8(2), 2023. https://doi.org/10.28926/briliant.v8i2

Nur, M., Mustam, M., Hartono, Y. D., & Nuryadi, A. M. (2021). Peternak Ayam Ras Petelur. PengabdianMu: Jurnal Ilmiah Pengabdian Kepada Masyarakat, 6(4), 333–339. https://doi.org/10.33084/pengabdianmu.v6i4.1837

Nurjannah Sekolah Tinggi Ilmu Ekonomi Syariah Bengkalis, D. (2020). ANALISIS SWOT SEBAGAI STRATEGI MENINGKATKAN DAYA SAING (Studi Pada PT. Bank Riau Kepri Unit Usaha Syariah Pekanbaru). In Jurnal Perbankan Syariah (Vol. 1, Issue 1). https://ejournal.stiesyariahbengkalis.ac.id/index.php/jps

Sudiantini, D., MPd Hadita, Sp., & Penerbit Pena Persada, M. C. (n.d.). MANAJEMEN STRATEGI.

Tanjungsari, A., Melinia, Y. F., Andaruisworo, S., & Yuniati, Y. (2022). Kelayakan Usaha Peternakan Ayam Petelur Lidani Farm Di Kecamatan Wates. Jurnal Ilmiah Fillia Cendekia, 7(2), 145. https://doi.org/10.32503/fillia.v7i2.3058

Wijaya, F., & Adib Sultan, M. (2019). Formulasi Perancangan Strategi Pengembangan Usaha Menggunakan Analisis SWOT dan Business Model Canvas. In Jurnal Ilmu Manajemen & Bisnis (Vol. 10, Issue 2).

Z. Wulandari, & I. I. Arief. (2022). Review: Tepung Telur Ayam: Nilai Gizi, Sifat Fungsional dan Manfaat. Jurnal Ilmu Produksi Dan Teknologi Hasil Peternakan, 10(2), 62–68. https://doi.org/10.29244/jipthp.10.2.62-68

Zhang, X., Chelliappan, B., Rajeswari, S., & Antonysamy, M. (2021). Recent Advances in Applications of Bioactive Egg Compounds in Nonfood Sectors. In Frontiers in Bioengineering and Biotechnology (Vol. 9). Frontiers Media S.A. https://doi.org/10.3389/fbioe.2021.738993

Downloads

Published

2024-05-20

How to Cite

Sidqi, A. Z., Fanji, F. W., & Herlinawati, E. (2024). Strategi Pengembangan Bisnis Pada UMKM SilverEgg. Jurnal Ilmu Sosial, Manajemen, Akuntansi Dan Bisnis, 5(2), 229 - 244. https://doi.org/10.47747/jismab.v5i2.1787

Issue

Vol. 5 No. 2 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis

Section

Articles

License

Copyright (c) 2024 Alzan Zhafir Sidqi, Fanji Wijaya Fanji, Erna Herlinawati

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyrights

Copyright for this article is retained by the author(s), with first publication rights granted to the journal.

This is an open-access article distributed under the terms and conditions of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/4.0/ )