Pengembangan Strategi Bisnis Pada UMKM Distro Penny Royaltea

Authors

  • Rizky Kurnia Setiawan Fakultas Ekonomi dan Bisnis, Universitas Indonesia Membangun, Bandung
  • Fanji Wijaya Universitas Indonesia Membangun
  • Ezra Karamang Fakultas Ekonomi dan Bisnis, Universitas Indonesia Membangun, Bandung
  • Palupi Permata Rahmi Fakultas Ekonomi dan Bisnis, Universitas Indonesia Membangun, Bandung

DOI:

https://doi.org/10.47747/jismab.v5i3.1904

Keywords:

Manajemen Strategi, Analisis SWOT, Penny Royaltea

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a form of entrepreneurial activity that plays a vital role in economic development. The contribution of MSMEs to GDP is substantial and increases employment opportunities so that it can reduce the unemployment rate. Penny Royaltea is an MSME engaged in the fashion sector. This study aims to determine the most appropriate SWOT analysis strategy for the Penny Royaltea distro facing business competition. This purpose is to determine the SWOT analysis strategy of Penny Royaltea, to evaluate the MSME Penny Royaltea distro by analyzing Strengths, Weaknesses, Opportunities, and Threats, and to determine the right business strategy for developing the MSME Penny Royaltea distro business in Bandung City. This article aims to determine the internal and external conditions of the business and formulate business development strategies, especially for Penny Royaltea. The results show several strategies that Penny Royaltea can apply, such as conducting product research and innovation, Maximizing the use of technology for online promotion, Emphasizing point of differentiation (PoD) and unique selling points, and providing attractive offline marketing and offers. The results of this study provide managerial implications for Penny Royaltea in developing its business

References

Ananda, A. D., & Susilowati, D. (2019). Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) Berbasis Industri Kreatif di Kota Malang. Jurnal Ilmu Ekonomi, X(X), 120–142.

Andriyanty, R. (2021). Analisis Strategi Pengembangan Bisnis Umkm Warteg Sekitar Kampus Ibi Kosgoro 1957 Jakarta. Mediastima, 27(1), 82–95. https://doi.org/10.55122/mediastima.v27i1.234

David. (2017). Sixteenth edition StRategic ManageMent concepts and cases. In Pearson education, inc. www.pearsoned.com/permissions/.

Firli Musfar, T., Fandy Sitepu, R., & Wildah, W. (2023). Business Development Design Using The Business Model Canvas And Swot Analysis For Sesi Coffee Pekanbaru Perencanaan Pengembangan Bisnis Menggunakan Business Model Canvas Dan Analisis Swot Pada Sesi Coffee Pekanbaru. Management Studies and Entrepreneurship Journal, 4(5), 6157–6173. http://journal.yrpipku.com/index.php/msej

Firmansyah, D., Kurdi, M., Zakki, N., Ekonomi, F., Bisnis, D., Wiraraja, U., Akuntansi, S., & Manajemen, S. (2023). Value Jurnal Ilmiah Akuntansi Keuangan dan Bisnis PENGEMBANGAN STRATEGI BISNIS DENGAN ANALISIS SWOT PADA PABRIK KRIPIK SINGKONG SUMENEP. 4(1).

Hidayatulloh, C., Panggabean, H. L., & Noviaty, E. (2021). Analisis Strategi Bisnis Usaha Kuliner Catering (Studi Kasus Pada Shinta Catering Depok). Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi Dan Bisnis, 10(1), 79–93. https://doi.org/10.56486/kompleksitas.vol10no01.229

Luthfi, Z., & Wijaya, F. (2024). Pengembangan Strategi Bisnis Tas Handmade Pada CV Cagho Prima Nusantara. Jurnal Ilmu Sosial, Manajemen, Akuntansi Dan Bisnis, 5(1), 154–170. https://doi.org/10.47747/jismab.v5i1.1637

Moha, D. S. & M. I. (2015). Ragam Penelitian Kualitatif. Journal of Chemical Information and Modeling, 53(9), 1689–1699.

Pamerdi, U. (2023). Analisis Strategi Pemasaran Produk Keripik Pisang Muli Industri Keripik Bintang Buah Di Bandar Lampung. 1–40.

Pratiwi, R. (2018). Strategi Pengembangan Usaha Rengginang Pulut Dengan Metode Analisis Swot. 98. http://repository.uinsu.ac.id/7465/1/SKRIPSI RISDA PRATIWI_EKI.pdf

Putra, I. G. N. A. B. (2019). Analisis Swot Sebagai Strategi Meningkatkan Keunggulan Pada Ud. Kacang Sari Di Desa Tamblang. Jurnal Pendidikan Ekonomi Undiksha, 9(2), 397. https://doi.org/10.23887/jjpe.v9i2.20106

Putri, O. A., Hariyanti, S., & Kediri, I. (2022). Review Artikel: Transformasi Digital Dalam Bisnis Dan Manajemen. Proceedings of Islamics Economics, Business, and Philantrhropy, 1(1), 135–166. https://jurnalfebi.iainkediri.ac.id/index.php/proceedings

Rahayu. (2015). PENGEMBANGAN STRATEGI BISNIS DENGAN PENDEKATAN BUSINESS MODEL CANVA (BMC) PADA BISNIS START UP DIGITAL. Angewandte Chemie International Edition, 6(11), 951–952., 1(April).

Rahman, D., & Kurniawati, D. (2021). Pemanfaatan Media Sosial Bagi Pengembangan Pemasaran Umkm (Studi Deskriptif Kualitatif Pada Distro Di Kabupaten Sumenep). Wacana Equiliberium (Jurnal Pemikiran Penelitian Ekonomi), 9(02), 112–122. https://doi.org/10.31102/equilibrium.9.02.112-122

Ramdhani. (2018). STRATEGI PENGEMBANGAN AGROINDUSTRI BERAS SIGER (Studi Kasus pada Agroindustri Beras Siger di Desa Wonokarto Kecamatan Sekampung Kabupaten Lampung Timur dan Desa Margosari Kecamatan Pagelaran utara kabupaten pringsewu.

Savitri & Saifudin, 2018. (2023). Sosialisasi Pentingnya Pengetahuan Dasar Akuntansi dalam Pengembangan UMKM di Desa Kerapuh. Madaniya, 4(1), 316–322.

Siyoto, & ali sodik. (2022). Media penelitian kualitatif. Jurnal EQUILIBRIUM, 5(January), 1–260.

Tan, C., Soei, L., Satyarini, R., Si, M., Prasetya, I., Eng, M., & Penelitian, L. (2015). Identifikasi Key Success Factor Pada. Lembaga Penelitian Dan Pengabdian Kepada Masyarakat.

Tresyanto, C. A., Ayu, S. A., & ... (2024). Pendampingan Pengembangan Bisnis Dengan Implementasi Strategi Bisnis Model Canvas Pada Clothing Distro Paul–Surabaya. Jurnal Abdimas Bina …, 1(2), 1–5. https://www.jabb.lppmbinabangsa.id/index.php/jabb/article/view/978%0Ahttps://www.jabb.lppmbinabangsa.id/index.php/jabb/article/download/978/493

Wijaya`, F. (2021). Strategi Bisnis Dalam Mengembangkan Usaha Pada Kelompok Tani Kopi Buntis. Jurnal Indonesia Membangun, 20(01), 1–15. https://doi.org/10.56956/jim.v20i01.39

Wijaya, F., Aryanti, A. N., & Herlinawati, E. (2023). BUSINESS DEVELOPMENT STRATEGY IN FISH CAGE GROUP (STUDY ON FISH BAMBOO CAGE GROUP IN SUKAJADI DISTRICT, BANDUNG CITY. AdBispreneur : Jurnal Pemikiran Dan Penelitian Administrasi Bisnis Dan Kewirausahaan Vol.8, 2(1), 19–29.

Wijaya, F., & Sultan, Adib, M. (2019). Formulasi Perancangan Strategi Pengembangan Usaha Menggunakan Analisis SWOT dan Business Model Canvas. Jurnal Ilmu Manajemen & Bisnis, 10(2), 205–211.

Downloads

Published

2024-08-01

How to Cite

Setiawan, R. K. ., Wijaya, F. ., Karamang, E. ., & Rahmi, P. P. . (2024). Pengembangan Strategi Bisnis Pada UMKM Distro Penny Royaltea. Jurnal Ilmu Sosial, Manajemen, Akuntansi Dan Bisnis, 5(3), 460 - 472. https://doi.org/10.47747/jismab.v5i3.1904

Issue

Vol. 5 No. 3 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis

Section

Articles

License

Copyright (c) 2024 Rizky Kurnia Setiawan, Fanji Wijaya, Ezra Karamang, Palupi Permata Rahmi

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyrights

Copyright for this article is retained by the author(s), with first publication rights granted to the journal.

This is an open-access article distributed under the terms and conditions of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/4.0/ )