Budaya dalam Adaptasi Komunikasi Bisnis Global Penggemar K-Pop melalui Media Sosial

Authors

  • Mahdawanti Dian Bachtiar Universitas Islam Bandung
  • Pavita Sevilla Universitas Islam Bandung
  • Puja Kharisma Nurfauziah Universitas Islam Bandung
  • Ike Junita Triwardhani Universitas Islam Bandung

DOI:

https://doi.org/10.47747/jismab.v5i3.1960

Keywords:

Komunikasi Bisnis, Komunikasi Antarbudaya, Bisnis Global, Fenomena K-Pop

Abstract

One exciting innovation relevant to the research context is the current K-Pop phenomenon that has penetrated the field of intercultural business communication and involves transactions from two or more countries. Because of that, this research aims to find out how intercultural business communication occurs in the context of global business among K-Pop fans. The informant in this study is one of the K-Pop merchandise warehouse service providers in Indonesia. This research is qualitative research with a case study method. Data collection methods were obtained through interviews with informants. The results of this study show the importance of culture in business communication adaptation to overcome cultural differences in global business and also admit the challenges faced, such as language differences, business norms, and technological barriers

References

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Published

2024-08-26

How to Cite

Bachtiar, M. D. ., Sevilla, P., Nurfauziah, P. K., & Triwardhani, I. J. . (2024). Budaya dalam Adaptasi Komunikasi Bisnis Global Penggemar K-Pop melalui Media Sosial. Jurnal Ilmu Sosial, Manajemen, Akuntansi Dan Bisnis, 5(3), 727 - 740. https://doi.org/10.47747/jismab.v5i3.1960

Issue

Vol. 5 No. 3 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis

Section

Articles

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Copyright (c) 2024 Mahdawanti Dian Bachtiar, Pavita Sevilla, Puja Kharisma Nurfauziah, 4Ike Junita Triwardhani

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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This is an open-access article distributed under the terms and conditions of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/4.0/ )