NURROFIAH, N.; BARKAH, C. S.; HERAWATI, T.; AULIANA, L. Customer Relationship Management to Maximize Return on Marketing Investment : A Case Study in Pangripta Consulting. Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis, [S. l.], v. 4, n. 3, p. 90 - 104, 2023. DOI: 10.47747/jismab.v4i3.1365. Disponível em: https://www.journal.jis-institute.org/index.php/jismab/article/view/1365. Acesso em: 8 oct. 2026.