Analisis Kepuasan Pengguna Website Asuransi Untuk Peningkatan Pelayanan Asuransi Studi Kasus www.Cakrawalaproteksi.Com

Authors

  • Syafitri Mona Sari Universitas Bina Darma
  • Firdaus Firdaus Universitas Bina Darma
  • A. Haidar Mirza Universitas Bina Darma

DOI:

https://doi.org/10.47747/jurnalnik.v1i1.57

Abstract

Currently, technology has developed quite rapidly and covers all aspects, including in the insurance industry. Almost every insurance company has a website or social media that can be accessed by all internet users as a means of promotion and transactions. PT. Asuransi Cakrawala Proteksi is an insurance company that also carries out promotions through websites and social media. This research will discuss the customer satisfaction of PT. Asuransi Cakrawala Protection with the role of social media. Customer satisfaction is determined by looking at the difference between the actual value received and the expected value using the website and social media Facebook. From calculating the level of customer satisfaction with ServQual dimensions and simple analysis, a strategy will be produced to maintain or increase customer satisfaction.

References

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Parasuraman, A., Zeithaml, V.A., & Berry, L.L. (1985). "A Conceptual Model of Service Quality and its Implication ," Journal of Marketing, 49.

Parasuraman, A., Zeithaml, V.A., & Berry, L.L. (1988). "SERVQUAL: a Multiple-item Scale for Measuring Customer Perceptions of Service Quality," Journal of Retailing, vol. 64, no. 1

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Published

2020-02-07

How to Cite

Sari, S. M., Firdaus, F., & Mirza, A. H. (2020). Analisis Kepuasan Pengguna Website Asuransi Untuk Peningkatan Pelayanan Asuransi Studi Kasus www.Cakrawalaproteksi.Com. Jurnal Nasional Ilmu Komputer, 1(1), 23-33. https://doi.org/10.47747/jurnalnik.v1i1.57

Issue

Vol. 1 No. 1 (2020): Jurnal Nasional Ilmu Komputer

Section

Articles

License

Copyright (c) 2020 Syafitri Mona Sari, Firdaus Firdaus, A. Haidar Mirza

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.