[1]
Heriputranto, L.A., Damanik, G.W. and Kaloeti, A.K. 2025. Analysis of the Impact of Product Quality, Price, and Brand Image on Purchase Decisions with Consumer Buying Interest as a Mediating Variable among iPhone Users in Yogyakarta. Jurnal Nasional Manajemen Pemasaran dan SDM. 6, 3 (Sep. 2025), 248 - 266. DOI:https://doi.org/10.47747/jnmpsdm.v6i3.3037.