HERIPUTRANTO, L. A.; DAMANIK, G. W.; KALOETI, A. K. Analysis of the Impact of Product Quality, Price, and Brand Image on Purchase Decisions with Consumer Buying Interest as a Mediating Variable among iPhone Users in Yogyakarta. Jurnal Nasional Manajemen Pemasaran dan SDM, [S. l.], v. 6, n. 3, p. 248 - 266, 2025. DOI: 10.47747/jnmpsdm.v6i3.3037. Disponível em: https://www.journal.jis-institute.org/index.php/jnmpsdm/article/view/3037. Acesso em: 7 oct. 2026.