FARRELL, R. I.; FACHIRA, I. . The Influence of Consumer Perception Factors on Purchase Intention at YouTube Shopping Affiliate Marketing Platform. Jurnal Nasional Manajemen Pemasaran dan SDM, [S. l.], v. 7, n. 1, p. 1 - 22, 2026. DOI: 10.47747/jnmpsdm.v7i1.3418. Disponível em: https://www.journal.jis-institute.org/index.php/jnmpsdm/article/view/3418. Acesso em: 9 oct. 2026.