MAULANA, M. A.; ARIFIYANTO, M. The Influence of E-WoM, Social Media Marketing, Beauty Vlogger, and Endorser Congruence on Perfume Product Purchase Decisions Among Gen Z And Millennials. Jurnal Nasional Manajemen Pemasaran dan SDM, [S. l.], v. 7, n. 2, p. 94 - 104, 2026. DOI: 10.47747/jnmpsdm.v7i2.3456. Disponível em: https://www.journal.jis-institute.org/index.php/jnmpsdm/article/view/3456. Acesso em: 7 oct. 2026.