Jurnal Nasional Manajemen Pemasaran dan SDM

The Human Side of Digital Transformation Strengthening Human Resource Management in Navigating Employee Adaptation in Intelligent Workplaces

2026-06-06T15:52:50+07:00

This study examines the human dimension of digital transformation by exploring how Human Resource Management (HRM) strengthens employee adaptation in intelligent workplaces among service-sector employees in South Tangerang, Indonesia. The study employs a qualitative case study approach involving service-sector employees in South Tangerang. Data were collected through in-depth interviews, observations, and document analysis and analyzed using thematic analysis to identify patterns related to employee adaptation and HRM practices. The findings indicate that HRM plays an important role in supporting employee adaptation through continuous learning programs, digital skill development, organizational communication, and supportive leadership. Employees also demonstrate greater readiness to adapt to intelligent workplace systems when organizations provide psychological support and apply human-centered management approaches. This study contributes to digital transformation literature by emphasizing the human side of technological change and integrating employee well-being with adaptation strategies in HRM practices, providing practical implications for creating adaptive and sustainable intelligent workplaces

Strategic Collaboration of Marketing, Human Resources, and Information Systems in Supporting Digital Business Sustainability

2026-05-19T23:51:45+07:00

This study examines the strategic collaboration between marketing management, human resources, and information systems in supporting digital business sustainability in the modern business environment. The rapid development of digital technology requires organizations to integrate marketing strategies, employee competencies, and information system capabilities to maintain competitive advantage and long-term sustainability. The objective of this research is to analyze the influence of marketing strategies, human resource competencies, and information system effectiveness on digital business sustainability. This study applies a quantitative research approach using survey methods involving employees and managers from digital-based companies. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling (SEM). The findings indicate that strategic collaboration among marketing, human resources, and information systems has a significant positive effect on digital business sustainability. Information systems were found to strengthen organizational communication, improve marketing effectiveness, and enhance employee productivity and innovation. In addition, human resource competency plays an important role in maximizing digital transformation and organizational adaptability. The study contributes theoretically by integrating interdisciplinary perspectives from marketing, human resource management, and information systems into a unified sustainability framework. Practically, the findings provide recommendations for organizations to develop integrated digital strategies that support sustainable business growth and operational effectiveness in the digital era

Model Pelatihan Berbasis Karakter untuk Memperkuat Employee Engagement Perawat: Narrative Inquiry di Rumah Sakit Azizah Metro

2026-09-08T09:33:19+07:00

This study aims to formulate a relevant character-based training model to strengthen nurse employee engagement at Azizah Metro Hospital, Lampung. A qualitative approach using a narrative inquiry design was employed to understand nurses' experiences regarding their work, service pressures, interpersonal relationships, and the perceived need for character development. Six nurses were purposively selected based on active employment status, a minimum tenure of one year, prior training experience, and the ability to reflect on work experiences. Data were collected through in-depth interviews, observation, Focus Group Discussions (FGD), and document analysis. Analysis involved narrative reading, identification of experiential episodes, coding, thematic grouping, meaning synthesis, triangulation, and member checking. The findings indicate that nurse engagement rests on a solid foundation—characterized by responsibility, focus, dedication, and earnest service—yet remains unstable during periods of increased workload, emotional pressure, weakened interpersonal communication, or perceived lack of support and appreciation. The most consistently identified training needs include empathy, effective communication, integrity, responsibility, stress management, resilience, teamwork, and finding meaning in work. Based on this synthesis, a five-component model was developed, comprising needs diagnosis, behavioral change objectives, core content, experiential learning methods, and organizational support and evaluation. This model positions real-world work experience as a source of learning and incorporates a feedback mechanism for continuous program improvement.

Strategi Efisiensi Biaya Operasional Klinik Baru untuk Meminimalkan Risiko Kerugian: Studi Kasus pada Klinik iSmile Dental Care Northwest Surabaya

2026-09-08T09:44:56+07:00

Newly established clinics often struggle to maintain financial stability because of high operating costs and fluctuating patient volumes. Without effective cost-management strategies, these conditions can lead to financial losses. This study aims to analyze the implementation of operational cost efficiency, the obstacles encountered, and the strategies applied to minimize losses at iSmile Dental Care Northwest Surabaya. This study used a qualitative case study approach. Informants included two owners, one dentist, one head nurse, and one finance staff member, selected via purposive sampling. Data were gathered through in-depth interviews, observation, and documentation, and subsequently analyzed using data reduction, data display, and conclusion-drawing techniques. The results indicate that operational cost efficiency is achieved through routine cost monitoring and evaluation, control of medical consumable consumption, inventory management, and optimized use of medical equipment. Challenges faced include the high cost of medical materials and equipment, equipment maintenance expenses, and unstable patient numbers. To address these issues, the clinic employs a dual strategy comprising cost control and revenue enhancement—the latter achieved through social media promotion and improved service quality. These strategies enable the clinic to control expenditures, sustain operations, and minimize the risk of financial loss without compromising the quality of patient care

Analisis Pengaruh Sistem Pelaporan Elektronik dan Budaya Keselamatan Pasien terhadap Penurunan Stigma Pelaporan Insiden Keselamatan Pasien

2026-09-08T09:54:27+07:00

Patient safety is a key dimension of healthcare quality; however, the reporting of patient safety incidents is often hindered by reporting stigma stemming from the fear of blame or punishment. This study aimed to analyze the influence of electronic reporting systems and patient safety culture on reducing patient safety incident reporting stigma. A quantitative approach using a survey method was employed, involving healthcare workers from hospitals selected via proportional stratified random sampling. Data were collected using a Likert-scale questionnaire—validated for reliability and validity—and analyzed using multiple linear regression. The results indicate that both electronic reporting systems and patient safety culture have a positive and significant partial effect on reducing reporting stigma. Simultaneously, these two variables also significantly influence the reduction of reporting stigma, although a substantial portion of the variance is still explained by factors other than these two variables. These findings underscore that the provision of effective reporting systems and the strengthening of a non-punitive organizational culture must work in synergy to mitigate patient safety incident reporting stigma.

Pengaruh Persepsi Harga dan Inovasi Produk terhadap Minat Beli Konsumen pada Usaha Mikro Kerupuk Kulit Bapak Nana Paseh Kota Tasikmalaya

2026-09-10T10:32:57+07:00

This study analyzes the effects of price perception and product innovation on consumer purchase intention at Bapak Nana’s Micro-Scale Skin Cracker Enterprise in Paseh, Tasikmalaya City. The researchers used a quantitative approach with a survey involving 100 consumers selected using the Lemeshow formula and simple random sampling. Data were collected using a five-point Likert-scale questionnaire, converted from ordinal to interval data through the Method of Successive Intervals, and analyzed using validity, reliability, classical assumption, multiple linear regression, correlation, coefficient of determination, simultaneous, and partial tests. The results show that price perception and product innovation simultaneously have a significant effect on consumer purchase intention. Partially, price perception does not have a significant effect on consumer purchase intention, whereas product innovation has a positive and significant effect. These findings indicate that product innovation provides an important contribution to consumer purchase intention, while price perception needs to be strengthened through greater competitiveness and perceived value. Therefore, business owners should maintain consistent product innovation while improving price competitiveness and other aspects of value to strengthen consumer purchase intention and encourage repeat purchases.

The Relationship Between Employee Characteristics and Service Excellence at UPT Puskesmas Penajam

2026-09-16T12:56:39+07:00

Service excellence refers to service delivery that meets or exceeds operational standards and users’ expectations, including in primary health-care facilities. This study examined the relationships between eight employee characteristics leadership, coworker relations, organizational commitment, feedback, autonomy, task significance, skill variety, and tenure and service excellence at UPT Puskesmas Penajam, Penajam Paser Utara Regency. A quantitative cross-sectional survey was conducted among health workers using total sampling. Of 98 eligible personnel, 97 respondents were included in the analysis. We collected data using a five-point Likert questionnaire and analyzed them with Pearson correlation and multiple linear regression. Leadership, coworker relations, organizational commitment, feedback, autonomy, and task significance were positively and significantly related to service excellence, whereas skill variety and tenure were not statistically significant. The regression model showed a very strong overall relationship (R = 0.949; R² = 0.900; adjusted R² = 0.891; F = 99.085; p = 0.000). These findings indicate that service excellence in the public health center is more closely associated with managerial support, collaborative relationships, employee commitment, performance information, appropriate discretion, and perceived task importance than with tenure or the breadth of skills alone. Because the study used a cross-sectional design, the findings should be interpreted as associative rather than causal.

Optimasi Implementasi Block Scheduling untuk Meminimalisir Start Time Delays Praoperasi di RSI Yogyakarta PDHI

2026-09-22T07:52:04+07:00

Start time delays in operating room services are a managerial problem that can disrupt the continuity of surgical schedules, reduce capacity utilization, and increase patient waiting time. This study aims to analyze the optimization of block scheduling implementation to minimize preoperative start time delays at RSI Yogyakarta PDHI, where the initial First Case On-Time Start (FCOTS) rate was only 45.00%, with productive time utilization of 60.99%. This study employed a qualitative approach with a descriptive-interpretive design. Ten informants participated in the study, consisting of the Head of the Central Surgical Installation, Head of the Operating Room, scheduling coordinators and their assistants, anesthesia nurses, and surgical nurses, selected using purposive sampling. Data were collected through in-depth interviews, observations, and document analysis, and were analyzed thematically through data identification, categorization, coding, reduction, pattern mapping, and synthesis. The findings show that cross-unit coordination has supported block scheduling implementation, but optimization remains constrained by changes in surgeons' schedules, surgical cancellations, patient unpreparedness, delays in information updates, and inconsistent release-time mechanisms. Optimization therefore requires stronger governance rather than replacement of the existing electronic system, particularly through disciplined data updating, interprofessional coordination, standardized release deadlines, and monitoring based on block utilization and FCOTS.

Evaluasi Keanekaragaman, Kesetaraan, dan Inklusi Karyawan terhadap Efektivitas Kerja di CV Wikarta Sari Bandung

2026-09-11T08:39:38+07:00

This study aims to evaluate the implementation of Diversity, Equity, and Inclusion (DEI) in supporting employee work effectiveness at CV. Wikarta Sari Bandung. The study employs a mixed-methods approach with a sequential explanatory design, conducted in two stages: quantitative analysis followed by qualitative analysis. Quantitative data were obtained through questionnaires distributed to 80 employees at CV. Wikarta Sari Bandung and analyzed using statistical methods to examine the relationships between variables. Subsequently, qualitative data were gathered through interviews, observations, and documentation to deepen the understanding of the quantitative findings. The results indicate that DEI implementation plays a role in supporting employee work effectiveness by fostering collaboration, a sense of fairness, engagement, and comfort within the work environment. Inclusion emerges as a crucial dimension for encouraging employee participation, while equity and diversity contribute to a harmonious and productive workplace. The study recommends that the company strengthen its DEI policies by developing fair, transparent, and sustainable work systems to enhance organizational effectiveness.

Komparasi Model Pembagian Jasa Pelayanan Sistem Konversi di Rumah Sakit Bhayangkara H.S. Samsoeri Mertojoso Surabaya

2026-09-16T13:05:41+07:00

Service distribution is an important component of hospital remuneration because it reflects the recognition of health workers' contributions. This study aims to identify and compare the methods and conversion-value weights used in the service distribution system at Bhayangkara H.S. Samsoeri Mertojoso Hospital, Surabaya, with the conversion and proportion model proposed by Hani (2019). The study employed a mixed-methods approach with a sequential explanatory design and a descriptive-comparative orientation, without statistical hypothesis testing. Data were obtained by reviewing hospital policy documents and standard operating procedures, extracting data from the MediFee/Hospital Management Information System (SIMRS), and interviewing hospital management informants. The results show that the hospital system integrates a conversion mechanism with overbilling adjustments to Indonesian Case-Based Groups (INA-CBG) claims, whereas the Hani (2019) model focuses on establishing relative values (Relative Value Units/RVU) and proportional distribution. Both systems apply weighting, direct and indirect service components, and individual indices, but they differ in orientation, the basis for value formation, and distribution mechanisms. A comparison of weights for three service types physician examinations, physician visits, and laboratory services shows differences in 12 of 18 components, while identical weights occur only for structural and employee indirect-service components. The Hani (2019) model is therefore more appropriately positioned as an evaluative benchmark for assessing the rationality of the hospital system's components and weights rather than as a replacement formula.

Pengaruh Sarana Pelayanan terhadap Kepuasan Pasien dan Dampaknya pada Word of Mouth di Unit Rawat Jalan RSUD Kemayoran Jakarta Pusat

2026-09-22T08:00:02+07:00

Competition among healthcare providers requires hospitals to maintain service quality, including service facilities, which are among the first aspects assessed by patients. This study aimed to examine the effect of service facilities on patient satisfaction and its impact on word of mouth (WOM) in the Outpatient Unit of RSUD Kemayoran, Central Jakarta. The study employed a quantitative approach with a cross-sectional design involving outpatients selected through accidental sampling. Data were collected using an online questionnaire that had been tested for validity and reliability and were analyzed using simple linear regression, multiple linear regression, and the normal theory test for mediation (Hayes). The results indicate that service facilities have a positive and significant effect on patient satisfaction and WOM. Service facilities and patient satisfaction jointly contribute to WOM, while patient satisfaction mediates the relationship between service facilities and WOM. Most service-facility items were rated at high or moderate levels, whereas access to the call center and parking facilities were rated low. Improvements in service facilities should be accompanied by a satisfying service experience to encourage positive recommendations and patient loyalty.