Kualitas Produk, Harga dan Pendapatan pada Niat Beli Produk
DOI:
https://doi.org/10.47747/snfmi.v1i.1464Abstract
This research aims to see whether product quality, price and income have an influence on consumer purchasing intentions for convenience products. Considering that convenience products are products that fall into the daily necessities category, we will also see whether income level moderates the relationship between quality and price on purchase intentions. The research was conducted in Yogyakarta by taking samples at several Indomaret outlets. The respondents taken were those who shopped at these outlets with diverse socio-economic and demographic backgrounds. The results of research using SPSS (Statistical Package for the Social Sciences) software show that product quality, price and income attributes have an influence on purchase intention.
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