Pengaruh Technology Acceptance Model (TAM) terhadap Repurchase Intention dimediasi oleh Trust pada Pengguna Facebook Marketplace
DOI:
https://doi.org/10.47747/snfmi.v1i.1500Abstract
The rapid growth of online stores drives intense competition in the e-commerce industry. Maintaining customer loyalty and retention in e-commerce platforms can be quite challenging. This study aims to determine the influence of perceived ease of use and perceived usefulness on repurchase intention, mediated by trust, in the Facebook Marketplace application. The research was conducted in Denpasar with 118 respondents. Data collection was performed using Google Forms questionnaires, and the data was analyzed using Partial Least Squares (PLS) analysis. The results indicate that perceived ease of use does not have a positive and significant impact on trust and repurchase intention. Similarly, perceived usefulness does not have a positive and significant effect on trust and repurchase intention. However, trust has a positive and significant influence on repurchase intention. Perceived ease of use and perceived usefulness do not significantly affect repurchase intention among Facebook Marketplace users in Denpasar, Bali, when mediated by trust.
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