Proses Usaha, Tantangan dan Pengembangan Usaha: Studi Kasus Kualitatif Wirausaha Perempuan
DOI:
https://doi.org/10.47747/snfmi.v1i.1561Keywords:
MiscellenousAbstract
This research is entitled business processes, challenges and business development: Qualitative Case Study of women entrepreneurs. The aim is to describe the process of becoming a female entrepreneur; challenges faced; how to overcome, experience from the 'aisyiyah school of entrepreneurship (SWA) and business development. This study was conducted on female entrepreneurs who took part in SWA entrepreneurship training and became part of the SWA Alumni held by the Economic and Employment Council (MEK) of the Balikpapan Regional Leadership 'Aisyiyah (PDA) in East Kalimantan. Resource persons: 4 female entrepreneurs whose businesses are successful. Research method using structured interviews via WhatsApp voice notes. The analysis method is qualitative descriptive analysis. This research found that female entrepreneurs started businesses for economic reasons or just to fill their free time. Starting a business from a home business and experiencing the dynamics of managing your business. The challenges faced are internal challenges and business management. The way to overcome problems is to continue to be persistent in learning, networking and participating in competitions to test the product. This includes looking for opportunities to be coached by government and private companies so that their products become regional and national superior products. Entrepreneurship training provides knowledge and skills as well as an entrepreneurial community. The role of the MEK PDA leadership during and after the training as well as the networking process carried out has helped the growth of business development.
References
Anonim (2020), Indeks Kualitas Keluarga Tahun 2020, Kerjasama Kementerian Pemberdayaan Perempuan Dan Perlindungan Anak - Republik Indonesia Dengan Badan Pusat Statistik Tahun 2021
Anonim (2022), Dukungan Pemerintah Bagi UMKM Perempuan Demi Pembangunan Ekonomi Nasional, Komisi VIII, Kesejahteraan Rakyat Budget Issue Brief, Vol 02, Ed 08, Mei 2022
Abdurrahmana & Tusianti, E. (2021), Apakah Pemberdayaan Perempuan dalam Ekonomi dan Politik Telah Meningkatkan IPM Perempuan Indonesia? Jurnal Ekonomi dan Pembangunan Indonesia Vol. 21 No. 2 Juli 2021, hlm. 204–219
Bastaman, A dan Juffiasari, R, (2015), Faktor-Faktor Yang Mempengaruhi Pengambilan Keputusan Bagi Wanita Untuk Berwirausaha (Studi Kasus Anggota Ikatan Wanita Pengusaha Indonesia DKI Jakarta), Prosiding Seminar Nasional, 4th UNS SME’s Summit & Awards 2015 “Sinergitas Pengembangan UMKM dalam Era Masyarakat Ekonomi ASEAN (MEA).”
Budiman, O.N & Hidayah, N. (2021) Pengaruh Dukungan Sosial, Basis Pengetahuan Dan Orientasi Pribadi Terhadap Keberhasilan Wanita Wirausaha, Jurnal Manajerial dan Kewirausahaan, Volume III No. 2/2021 Hal: 426-434
Creswell, J.W. (2014). Research Design: Qualitative, Quantitative and Mixed Methods Approaches, 3rd ed. Thousand Oaks, SAGE Publications Ltd.
Muchson, M (2017), Kewirausahaan (Entrepreneurship), Penerbit Guepedia. Diunduh pada 26 September 2023 di https://www.google.co.id/books/edition/Entrepreneurship_Kewirausahaan/Cpc-DwAAQBAJ?hl=id&gbpv=1&dq=kewirausahaan,&printsec=frontc
Saputro, E.P., Achmad, N., Handayani, S. (2016). Identifikasi Faktor yang Mempengaruhi Sukses Wirausaha, Benefit Jurnal Managemen dan Bisnis, Volume 1, Nomor 1, Juni 2016: 10-20
Sari, W.D & Nurani, R. (2022), Menempatkan Peran Wirausaha Wanita Dalam Usaha Kecil Dan Menengah Di Indonesia – Sektor Makanan & Minuman, Management Studies and Entrepreneurship Journal, Vol 3(2): 388-406
