Penerapan Strategi Social Media Marketing: Studi Kasus Akun Instagram @kulineryogya
DOI:
https://doi.org/10.47747/snfmi.v2i1.2328Abstract
Instagram has evolved into one of the key platforms in digital marketing to build brands and reach a wider audience today. The use of visually appealing content strategies and optimizing the use of hashtags are common Instagram marketing trends. The Instagram account @kulineryogya is one of the active Instagram accounts that does this. With so many followers, this account stands out with engaging content and effective marketing strategies focusing on information about the culinary industry, food, and cafes in Yogyakarta. This research aims to identify the strategies used by the @kulineryogya account to improve quality in digital marketing. The research method used is descriptive qualitative with data collection techniques through direct interviews with account owners and teams from the @kulineryogya account. The results showed that the @kulineryogya account uses various digital marketing strategies, such as storytelling, highlighting interesting visual content, using hashtags, increasing interaction with the audience, collaboration, and visual gimmick tang displayed.
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