Penerapan Marketing 5.0 dan Konsep Keberlanjutan dalam Industri Jasa Laundry: Strategi untuk Meningkatkan Daya Saing
DOI:
https://doi.org/10.47747/snfmi.v2i1.2329Abstract
This study explores the implementation of Marketing 5.0, strategies to promote awareness and adoption of sustainability concepts, and the pivotal role of laundry businesses in advancing the Sustainable Development Goals (SDGs). Integrating Marketing 5.0 in laundry businesses involves harnessing digital technology to enhance operational efficiency and customer engagement. This approach includes website optimization, effective use of social media, and chatbot implementation to facilitate customer interaction. Moreover, laundry businesses can foster sustainability by educating customers about environmental responsibility, using eco-friendly materials, and implementing efficient waste management. As a result, these businesses can make significant contributions to several SDGs, including SDG 6 (Clean Water Availability), SDG 8 (Equitable Work and Economy), and SDG 12 (Consumption and Climate Change). This study empowers laundry industry players, including you, to adapt to market changes, enhance business performance, and drive environmental sustainability.
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