Marketing Intelligence dalam Membangun Keunggulan Bersaing Industri Kreatif Kota Makassar
DOI:
https://doi.org/10.47747/snfmi.v2i1.2346Abstract
This study aims to understand better how marketing intelligence can improve decision-making in marketing strategies. With a strong emphasis on data analysis, information technology, and market research, this study explores practical methods for collecting and analyzing competitive information and market trends. The study also evaluates the impact of using marketing intelligence on business performance and customer satisfaction. The study results indicate that effective implementation of marketing intelligence applied in Makassar City can provide competitive advantages and increase market responsiveness.
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