Analisis Manajemen Strategik Perusahaan Waralaba (Franchise) (Studi Kasus pada Gerai JCO Coffee & Donuts Gorontalo)

Abstract

Various Choices of Retail Sales Businesses in Indonesia Starting to develop Starting from building your own retail business physically or online (e-commerce), one of the most popular retail businesses is the franchise business. The basis of this franchise business unit is buying a management pattern from the parent company (franchisor), which must be used or implemented by the company using the franchise system (franchise) except for management in the sense of administration, accounting, layout, raw materials; so it can be said that governance must be under the supervision of the parent company (franchisor). Of the many franchise businesses in Gorontalo that are growing rapidly, researchers are interested in taking one of the franchise companies in the culinary field, namely JCO Coffee & Donuts. In this study, researchers used the SWOT analysis tool (Strengths, Weaknesses, Opportunities, Threats) to determine the company's position. The calculation in the EFAS (External Factors Analysis Summary) table shows a score of 3.00, while the calculation in the IFAS (Internal Factors Analysis Summary) table shows a score of 2.65. From the two tables, the company's position is in Quadrant I, which supports Aggressive Strategy. Looking at the research results using EFAS calculation results, the JCO Coffee & Donuts Gorontalo franchise business implements the management strategy appropriately, so it is recommended to maintain this position by making breakthroughs and improving quality in improving strategic management so that it remains ranked as a market leader in its field.