Pengaruh Electronic Word of Mouth, Daya Tarik dan Citra Destinasi Terhadap Keputusan Berkunjung ke Candi Prambanan
DOI:
https://doi.org/10.47747/snfmi.v3i1.3076Abstract
This study intends to investigate how visitors' decisions to Prambanan Temple, a Hindu temple situated on the border between Central Java and the Yogyakarta Special Region, are influenced by electronic word-of-mouth, attractiveness, and destination image. Purposive sampling is the method used in this study to choose respondents from among visitors who have spent at least a year at Prambanan Temple. The number of respondents in the sample was. Version 27 of the SPSS program was used to analyze the data that were gathered using Google Forms. F-tests, t-tests, coefficient of determination (R2) tests, and multiple linear regression tests are all part of the analysis that was done. The study's findings provide an explanation for how, partially and simultaneously, electronic word-of-mouth, attraction, and destination image affect decisions to visit Prambanan Temple.
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