Factors Influencing Revisit Intentions on Lon-Malang Beach: The Role and Effect of Destination Image, Perceived Quality, Perceived Value and Tourist Satisfaction
DOI:
https://doi.org/10.47747/snfmi.v3i1.3082Abstract
This study aims to analyze the influence of destination image, perceived quality, perceived value, and tourist satisfaction on revisit intention in the context of natural tourism at Lon-Malang Beach, Sampang Regency. The research method used is a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis technique. A total of 250 domestic tourist respondents who have visited Lon-Malang Beach were sampled through purposive sampling technique. The results of the study indicate that destination image significantly influences quality, value, and tourist satisfaction, and contributes directly and indirectly to revisit intention. In addition, tourist satisfaction acts as a strong mediator in shaping behavioral loyalty. These findings reinforce the importance of image development strategies, improving service quality, and creating valuable experiences in supporting sustainable tourism based on natural beaches. Managerial implications include the need to brand Lon-Malang Beach as a natural tourism destination and strengthening healthy tourism infrastructure and services.
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