Peran Pemerintah sebagai Pemoderasi Pengaruh Inovasi Hijau Terhadap Environmental Sustainability (Studi pada UMKM Sasirangan di Kota Banjarmasin)
DOI:
https://doi.org/10.47747/snfmi.v3i1.3098Abstract
This study aims to find out and analyze the influence of (1) green innovation on the environmental sustainability of Sasirangan MSMEs in Banjarmasin City, and (2) the role of moderation of the government's role variables in the relationship between green innovation and environmental sustainability of Sasirangan MSMEs in Banjarmasin City. This research is explanatory research with a quantitative approach. The respondents in this study amounted to 60 owners or managers of Sasirangan MSMEs in Banjarmasin City. The sampling technique uses a non-probability sampling method with a purposive sampling technique. Data was collected through questionnaires measured using the Likert scale. Data analysis was carried out with inferential statistics using a variant-based Structural Equation Modeling (SEM) model with the help of the SmartPLS 4.1.0.3 program. The results of the study show that (1) green innovation has a positive and significant effect on environmental sustainability in Sasirangan MSMEs in Banjarmasin City (2) The government's role variable does not have a significant moderation effect on the relationship between green innovation and environmental sustainability. This means that green innovation continues to have a significant influence on the environmental sustainability of MSMEs, both with and without the role of moderation from the government.
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