Kajian Penerapan Zona Khas: Studi Kasus Zona Kuliner Halan Aman dan Sehat Soto Bok Ijo Kota Kediri Jawa Timur
DOI:
https://doi.org/10.47747/snfmi.v3i1.3128Abstract
This study examines the implementation of the Halal, Safe, and Healthy Culinary Zone (Zona KHAS) business management through a case study of Warung Soto Bok Ijo in Tamanan Village, Kediri City, East Java. The research focuses on how the management of the Zona KHAS presents significant opportunities for traders, consumers, the Indonesian Ulema Council (MUI), and the Kediri City Government. The research used a qualitative approach, including in-depth interviews, field observations, and documentation, which were analyzed descriptively. The results show that for traders, the Zona KHAS opens opportunities to improve business image and marketing networks, and to attract consumers who prioritize halal products. For consumers, the Zona KHAS provides a guarantee of halal, safe, and healthy products. From the MUI's perspective, halal certification strengthens religious legitimacy. Meanwhile, for the Kediri City Government, the Zona KHAS supports local economic development and culinary tourism promotion. This research confirms that the management of the SPECIAL Zone not only strengthens halal culinary but also serves as a model of Islamic economic synergy based on multi-party collaboration.
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