Kinerja Personal dalam Konteks Kewirausahaan Generazi Z Putus Sekolah: Studi Kuantitatif Faktor Pendorong dan Penghambat di Makassar
DOI:
https://doi.org/10.47747/snfmi.v3i1.3202Abstract
This study aims to analyze the influence of technology adoption on perceived benefits and challenges faced by Micro, Small, and Medium Enterprises (MSMEs) using the Partial Least Squares (PLS) approach. Data were collected from 350 MSME respondents and processed to test the relationships among latent variables. The results showed that technology adoption had a positive and significant effect on perceived benefits with a path coefficient of 0.512 (p<0.001). This finding supports Rogers' (2003) innovation diffusion theory, which emphasizes the importance of perceived relative advantage in driving adoption. Furthermore, perceived benefits had a significant adverse effect on MSME challenges, with a path coefficient of -0.327 (p<0.001), underscoring the role of entrepreneurial cognition in reducing business barriers. Technology adoption was also shown to directly reduce challenges, though with a more negligible effect (coefficient = -0.198; p = 0.002). These results are in line with Schumpeter's (1934) theory of innovation, which views technology as a form of creative destruction that replaces inefficient old methods. Overall, this study confirms that MSMEs' success in facing challenges is determined not only by the use of technology but also by the perception of the benefits it creates. The practical implication of this research is the importance of technology-based training and mentoring to strengthen the understanding of the benefits for MSMEs.
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