Prosiding Seminar Nasional Forum Manajemen Indonesia - e-ISSN 3026-4499

Pemetaan Integrasi Kecerdasan Buatan (Artificial Intelligence) dan Sistem Perencanaan Sumber Daya Perusahaan (Enterprise Resource Planning) di Bidang Manufaktur: Analisis Bibliometrik (2010-2025)

Maurits Sahata Sipayung — 2025-11-08

The integration of artificial intelligence (AI) into Enterprise Resource Planning (ERP) systems has become a strategic imperative for manufacturing companies seeking to implement digital transformation and Industry 4.0. However, the research surrounding AI-ERP integration remains fragmented and lacks systematic mapping. This study aims to provide a comprehensive bibliometric analysis of global research trends on the topic between 2010 and 2025. A total of 512 articles were retrieved from Google Scholar and Scopus databases using PoP. The data were analyzed using VOSviewer and PRISMA methodologies to map keyword co-occurrence, thematic clusters, co-authorship networks, and publication distribution. The findings reveal four key research clusters: adoption and strategic benefits, implementation frameworks, enabling technologies (e.g., IoT, blockchain), and specific ERP module functions. The study also identifies limited international collaboration and underdeveloped thematic areas such as AI-based decision support. This study contributes theoretically by consolidating fragmented insights and practically by guiding stakeholders on innovative trends and collaboration patterns. Despite limitations in data and language coverage, this study provides a structured foundation for future research and practical development of AI-enabled ERP systems for manufacturing companies.

Pengaruh Kepuasan Kerja Terhadap Kinerja Karyawan Pada PT. Bank Syariah Indonesia Cabang Soppeng

Andi Adawiah — 2025-11-08

This study aims to determine the effect of job satisfaction on employee performance at BSI Soppeng Branch. This study uses primary data. The sample for this study consisted of 40 employees at the BSI Soppeng Branch. The research approach was quantitative with a simple linear regression model. This study aims to measure the effect of job satisfaction on employee performance. Based on the test results, the conclusion is that job satisfaction does not affect the performance of BSI Soppeng Branch employees. This means that employees' job satisfaction cannot improve their performance. This is evidenced by the t-statistic (0.489 < 2.02439) and the significant p-value (0.628 > 0.05). However, the research results have practical implications. The author offers several suggestions as input for the next step, which can be directly applied to improve job satisfaction and motivation among employees. The researcher's suggestions: For the BSI Soppeng Branch, it is hoped that it can continue to improve job satisfaction and motivation among its employees, in line with their respective job descriptions, to make it easier for them to achieve their performance targets. For academics, this study is expected to provide additional insights into job satisfaction and motivation in the Bank. This study is expected to serve as a basis for further research using the same variables, as all variables in this study influence 80.9%. The remaining 19.1% may be influenced by other variables not mentioned in this study.

Pengaruh Kemampuan Motivasi Terhadap Peningkatan Produktivitas Petani Ubi Jalar di Desa Jampu Kabupaten Soppeng

Asmini Asmini — 2025-11-08

The research problem that guided this study was: Does ability have a positive and significant effect on productivity, and does work motivation have a positive and significant impact on productivity among sweet potato farmers in Jampu Village, Soppeng Regency? The purpose of this study was to determine the effect of ability and work motivation on the productivity of sweet potato farmers in Jampu Village, Soppeng Regency. This research was conducted in Jampu Village, Liliriaja District, Soppeng. The research design is explanatory, quantitative, and aims to explain the cause-and-effect relationship between variables. The population in this study was all sweet potato farmers in Jampu Village, totaling 65 people. The determination in this study is that if the research population is less than 100, the sample is taken as a whole. To determine the effect of ability and motivation on farmer productivity, multiple regression analysis was used. The rigorous application of multiple regression analysis led to the conclusion that ability and motivation influence the productivity of sweet potato farmers in Jampu Village, Soppeng. This study's conclusions, based on robust methodology, suggest that the variables of ability and work motivation significantly influence the productivity of sweet potato farmers, thereby highlighting the need for motivation in Jampu Village.

Pengaruh Orientasi Belanja dan Kepercayaan Online Terhadap Minat Beli Pada Toko Online Shopee

Asnia Minarti — 2025-11-08

The problem formulation in this study is whether shopping orientation and trust influence purchasing interest in the Shopee online store. This study, uniquely conducted on Lamappapoleonro University students located on Jl. Kesatria, Botto Village, Lalabata District, Soppeng Regency, holds particular relevance to our audience. The respondents in this study were selected using a purposive sampling method, namely those from the population who met specific criteria. The criteria for determining respondents in this study were Lamappapoleonro University students who had shopped on the Shopee buying and selling site. To examine whether shopping orientation and trust influence Lamappapoleonro University students' purchasing intention on the Shopee e-commerce site, a multiple regression analysis was used. From the results of the multiple regression analysis, it can be concluded that shopping orientation and trust have a positive and significant effect on Lamappapoleonro University students' purchasing intention on the Shopee e-commerce site. This positive influence, as revealed by the discussion and conclusions of this study, is both partial and simultaneous. Therefore, the following recommendations can be made: Shopee should intensify promotions to encourage people to shop online and improve the quality of the goods sold by verifying sellers and ensuring they are genuine. This is because if consumers' shopping lifestyle needs are met, they will be interested in making purchases.

Analisis Pengaruh Kinerja Keuangan Terhadap Pertumbuhan Laba Pada PT. Garuda Indonesia, Tbk.

Masyadi Masyadi — 2025-11-08

This study, which employs a quantitative approach and a simple linear regression analysis, aims to investigate the impact of financial performance, as measured by Return on Assets (ROA), on profit growth at PT. Garuda Indonesia, Tbk., from 2020 to 2023. The data used are derived from the officially published annual financial reports of PT. Garuda Indonesia, Tbk. Garuda Indonesia, Tbk. The independent variable in this study is Return on Assets (ROA), and the dependent variable is profit growth. ROA is calculated by dividing net profit after tax by total assets, while profit growth is calculated as year-over-year changes in net profit. The analysis results show that ROA has a positive and significant effect on PT: Garuda Indonesia, Tbk.'s profit growth. The ROA regression coefficient is 75.109, with a significance level of 0.034 (<0.05), indicating that higher ROA is associated with greater profit growth. Although the standardized coefficient (Beta) is only 0.056, indicating a relatively small effect, it remains statistically significant. This confirms that efficient asset utilization is crucial to increasing company profits. These findings have significant practical implications. They highlight the need for PT Garuda Indonesia's management to focus on improving asset management efficiency, as this is a key driver of sustainable profit growth. Moreover, this study suggests potential areas for further research, particularly in identifying other variables that influence the financial performance and profits of companies in the aviation sector.

Pengaruh Stress Kerja dan Motivasi Kerja Terhadap Kepuasan Kerja Perawat Pada Puskesmas Sewo Kabupaten Soppeng

Umar Umar — 2025-11-08

The research problem formulation in this study is whether job stress has a positive and significant effect on nurses' job satisfaction at the Sewo Community Health Center, and whether work motivation has a positive and significant impact on nurses' job satisfaction at the Sewo Community Health Center. This research was conducted at the Sewo Community Health Center, located in Sewo Village, Lalabata District, Soppeng Regency, on Jalan Harun Sewo. The research design was explanatory and used quantitative methods. Descriptive research aims to explain the cause-and-effect relationship between variables. The goal is to investigate why a particular event or phenomenon occurs and how one variable influence or explains changes in another variable. Explanatory research aims to provide a deeper understanding of the underlying factors that influence observed patterns or behaviors. To determine the effect of job stress and work motivation on nurse satisfaction at the Sewo Community Health Center, multiple regression analysis was used. From the results of the multiple linear regression analysis, it can be concluded that job stress, work motivation, and the organizational climate influence nurses' job satisfaction at the Sewo Community Health Center. Based on the discussion and conclusion of this study, it is evident that work stress and work motivation have a positive and significant effect on nurses' job satisfaction at the Sewo Community Health Center. This has important implications for practice. For the Sewo Community Health Center, this study can be used as evaluation material and input for management to maintain Nurse Job Satisfaction. For academics or other researchers, it is hoped that they can develop other variables that can influence work stress and work motivation on nurse satisfaction. The suggestion is to conduct further research by adding additional variables to the study so that factors beyond work stress and work motivation can be examined in relation to nurse satisfaction, empowering us with a more comprehensive understanding of the factors at play.

Pengaruh Gaya Kepemimpinan Transformasional Terhadap Kinerja Pegawai Pada Kantor Desa Gattareng Toa

Ibrahim Ibrahim — 2025-11-08

Transformational leadership, known for its ability to motivate and inspire employees, is a key factor in achieving optimal performance. The research method used was quantitative, employing a survey approach. Data were collected through questionnaires distributed to all office employees. The data analysis technique used simple linear regression to test the relationship between transformational leadership style and employee performance. The results showed that the transformational leadership style has a positive and significant influence on employee performance. This indicates that the more robustly the transformational leadership style is applied, the higher the employee performance at the Gattareng Toa Village Office. This finding underscores the importance of implementing a transformational leadership style. It also empowers the audience, as organizational leaders and researchers, to take responsibility for improving work effectiveness in the village government environment.

Pengaruh Pengawasan dan Disiplin Kerja Terhadap Kinerja Pegawai Pada Kantor Kecamatan Lalabata Kabupaten Soppeng

Mansur Mansur — 2025-11-08

This study aims to determine the effects of supervision and work discipline on employee performance at the Lalabata District Office in Soppeng Regency. This research is descriptive-analytical and uses a survey method to collect data and information on the matters required for the study. This research was conducted at the Lalabata District Office, Soppeng Regency, located on Jalan Pemuda, Botto Village, Soppeng Regency. The population in this study was all 57 employees within the Lalabata District Office, Soppeng Regency. The study's results reveal a significant relationship among supervision, work discipline, and employee performance at the Lalabata District Office, Soppeng Regency, providing valuable insights for management and HR professionals. Based on the conclusions stated above, the author presents the following suggestions: The leadership at the Lalabata District Office, Soppeng Regency, must pay attention to, supervise, and respond promptly to all actions deemed necessary and practical to be carried out during supervision. In implementing supervision, internal and external supervision should be carried out in an integrated and routine manner. Based on the frequency indicators of being on time or late to the office and complying with the rules, the policy that needs to be implemented is the imposition of firm sanctions by management on employees who are not disciplined.

Pengaruh Motivasi Instrinsik dan Motivasi Ekstrinsik Terhadap Kinerja Karyawan Pada PT. PLN (Persero) Area Kabupaten Soppeng

Andi Rahma Nur Alam — 2025-11-08

The research question is: "Do intrinsic and extrinsic motivation affect employee performance at the PLN (Persero) Office in the Soppeng Regency Area?" The objective of this study is to determine the influence of intrinsic and extrinsic motivation on employee performance at the PLN (Persero) Office in the Soppeng Regency Area. This research was conducted at the PLN Office in the Soppeng Regency Area, located in Lapajung Village, Lalabata District, Soppeng Regency. Respondents were selected using a saturated sampling method, in which the entire population was sampled. To determine the effects of intrinsic and extrinsic motivation on employee performance at the PLN Office in the Soppeng Regency Area, a multiple linear regression analysis was conducted. Based on the simple regression analysis, intrinsic and extrinsic motivation positively affect employee performance at the PLN Office in the Soppeng Regency. This study concludes that inherent motivation (X1) has a positive and significant effect on employee performance (Y) at the PLN Office in the Soppeng Regency Area. Extrinsic motivation (X2) has a positive and significant influence on employee performance (Y) in PLN Soppeng Regency. The following are the practical implications and suggestions from this study: For PLN Soppeng Regency Area, this study can be used as an evaluation material and an input for management to maintain employee performance. It is recommended to conduct further research by adding variables to the study to identify factors beyond work stress and extrinsic motivation that affect employee satisfaction.

Pengaruh Return on Asset dan Return on Equity Terhadap Harga Saham Pada PT. Bank Rakyat Indonesia, Tbk (Persero) Cabang Soppeng

Sukma Aini — 2025-11-08

The background of this research problem is how individuals or companies must ensure that their investment is sound before investing in stocks. This is achieved by applying various alternative assessment methods to determine whether the selected stock will truly generate profits in the future. Return on Assets (ROA) and Return on Equity (ROE) are ratios that indicate a company's ability to generate profits and are one way to assess its performance. The purpose of this study is to determine the effect of ROA and ROE on the stock price of PT BRI, Tbk., Soppeng Branch. This research is classified as quantitative. The data source is secondary data. The data analysis method used is multiple linear regression. Furthermore, the hypothesis is tested using the F-test, t-test, and coefficient of determination. The results of this study indicate that Return on Assets (ROA) and Return on Equity (ROE) simultaneously have a significant effect on stock prices. Partial analysis suggests that only EPS affects stock prices, while ROA and ROE do not affect the stock price of PT BRI, Tbk., Soppeng Branch. To obtain this data, the author visited the websites of PT BRI Tbk, Soppeng Branch, and the Indonesia Stock Exchange (IDX). The author used a summary of key financial data for the 2015-2022 period.

Pengaruh Komunikasi dan Affiliate Marketing Terhadap Peningkatan Volume Penjualan (Studi Kasus Para Pedagang Online di Marketplace Shopee)

Nurmilasari Nurmilasari — 2025-11-08

This study aims to analyze the influence of marketing communications and affiliate marketing on increasing sales volume for online merchants in the Shopee marketplace. Marketing communications are considered a crucial tool for building relationships with consumers through various digital channels. In contrast, affiliate marketing is a performance-based promotional strategy that involves third parties to expand market reach. This study used a quantitative approach with a survey method of 100 Shopee merchant respondents who met the criteria for star sellers and Shopee Mall. Data were collected through an online questionnaire and analyzed using multiple linear regression. The results showed that marketing communications and affiliate marketing had a significant effect on sales volume, both partially and simultaneously. The practicality of these findings is reassuring, as it suggests that combining these two strategies can be a reliable approach to improving sales performance on the e-commerce platform. This knowledge can instill confidence in marketers, providing them with a new approach to boost sales.

Analisis Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Toko Mr. Beauty Cabang Takalala Kabupaten Soppeng

Puji Rahmah — 2025-11-08

The central focus of this study is the pivotal role of service quality in shaping customer satisfaction at the Mr. Beauty Store, Takalala Branch, Soppeng Regency. This study is of paramount importance as it seeks to establish the profound impact of service quality on customer satisfaction at the Mr. Beauty Store, Takalala Branch, Soppeng Regency. This research was meticulously conducted at the Mr. Beauty Store, Takalalayang Branch, located in Takalala, Tettikenrarae Village, Marioriwawo District, Soppeng Regency. The sampling technique used was quota sampling, ensuring a comprehensive sample of 100 customers from the Mr. Beauty Store, Takalala Branch. To determine the effect of service quality on customer satisfaction, a robust simple linear regression analysis was employed. Through rigorous regression analysis and insightful discussion, it can be firmly concluded that service quality exerts a positive and significant influence on customer satisfaction at the Mr. Beauty Store, Takalala Branch. The better the service quality, the higher the level of customer satisfaction, paving the way for increased customer loyalty and repeat purchases. Recognizing the importance of continuous improvement in customer satisfaction, the management of Mr. Beauty Store has implemented a series of strategies. The Takalala Beauty Branch is encouraged to maintain and enhance service quality through employee training, improved service speed and responsiveness, and consistent service standards, all aimed at meeting and surpassing customer expectations.

Pengaruh Electronic Word of Mouth, Daya Tarik dan Citra Destinasi Terhadap Keputusan Berkunjung ke Candi Prambanan

Mikha Rumengan — 2025-11-08

This study intends to investigate how visitors' decisions to Prambanan Temple, a Hindu temple situated on the border between Central Java and the Yogyakarta Special Region, are influenced by electronic word-of-mouth, attractiveness, and destination image. Purposive sampling is the method used in this study to choose respondents from among visitors who have spent at least a year at Prambanan Temple. The number of respondents in the sample was. Version 27 of the SPSS program was used to analyze the data that were gathered using Google Forms. F-tests, t-tests, coefficient of determination (R²) tests, and multiple linear regression tests are all part of the analysis that was done. The study's findings provide an explanation for how, partially and simultaneously, electronic word-of-mouth, attraction, and destination image affect decisions to visit Prambanan Temple.

Artificial Intelligence dan Big Data Analytics dalam Optimalisasi Manajemen Keuangan Perusahaan

Muhammad Haekal Yunus — 2025-11-08

The development of digital technology has brought about significant changes in corporate financial management practices. Artificial Intelligence (AI) and Big Data Analytics have emerged as key innovations that can improve information processing speed, analytical accuracy, and decision-making precision. The application of AI enables the automation of financial reporting, cash flow prediction, and fraud detection. At the same time, Big Data supports large-scale data analysis to identify risks, cost efficiencies, and investment opportunities. This study, a collaborative effort with financial practitioners, aims to analyze the contributions of AI and Big Data to optimizing corporate financial management in Indonesia, evaluate implementation barriers, and formulate strategic recommendations. The research method used is a descriptive qualitative approach, using a literature review, case analysis, and limited interviews with financial practitioners. The results show that integrating AI and Big Data provides significant added value in financial reporting transparency, internal control system effectiveness, and corporate financial resilience. However, challenges remain in aspects of technological infrastructure readiness, limited human resources, implementation costs, and data protection regulations. This study's recommendations include long-term investment in digital infrastructure, improving the competency of technology-based financial human resources, and strengthening governance and regulatory policies related to digital finance in Indonesia.

Development of the “Khaira’s FinLit Go” Game for Financial Literacy

Khaira Amalia Fachrudin — 2025-11-09

Financial literacy defines an individual's capacity to effectively utilize knowledge and skills to make informed financial decisions aimed at attaining financial well-being. This study aims to develop an Excel-based educational game called Khaira's FinLit Go to enhance students' comprehension and awareness of financial management. The game's development employs an iterative approach, progressing through stages that include studying literature, needs assessment, prototyping, and further evaluation and improvement of features. This game entails the duties of lecturers or educators and the allocation of responsibilities within groups to foster an engaging and pleasurable learning environment. The end results indicate that the utilization of this game enhances participants' comprehension of individual and collective financial management.

Mediasi Pertumbuhan Penjualan Pada Pengaruh Rasio Aktivitas Terhadap Profitabilitas

Umi Murtini — 2025-11-09

This study aims to examine the extent to which sales growth mediates the effect of the activity ratio on company profitability. The research subjects were non-financial companies listed on the Indonesia Stock Exchange from 2021 to 2024. The sample size was 387 companies. The test used a random-effects panel-data model. The test results indicate that sales growth can mediate the effect of the activity ratio on profitability. This finding has practical implications for financial management, as it suggests that improving the activity ratio can indirectly enhance profitability by driving sales growth. Cash turnover, inventory, and receivables positively affect sales growth, but cash turnover does not affect profitability. Inventory turnover has a positive effect on profitability, and receivables turnover has a negative impact.

Penerapan Sustainable Finance dalam Aspek Green, Social dan Governance Sebagai Strategi Perusahaan Meningkatkan Kepercayaan Shareholder dan Profitabilitas Perusahaan

Marciello Figo Handoko — 2025-11-09

This study aims to examine the impact of sustainable finance implementation on shareholder trust and corporate profitability. Conducted among Indonesian banking companies listed on the Indonesia Stock Exchange that had issued sustainability reports, the study uses secondary data for the 2019–2023 period. Employing Structural Equation Modeling (SEM) analysis, the study reveals that sustainable finance has a positive effect on shareholder trust. Interestingly, the social and governance tests showed no effect on shareholder trust. The study also found that green, social, and governance have a positive impact on corporate profitability. These findings have significant practical implications, highlighting the importance of corporate attention to sustainable finance in bolstering shareholder trust and corporate profitability. The study's goal is to educate various stakeholders on the practical applications of sustainable finance policies within companies as a management strategy to build shareholder trust and enhance corporate profitability for corporate sustainability.

The Influence of Food Quality, Product Uniqueness, and Customer Satisfaction on Repurchase Intentions in Local Culinary of Sampang-Madura

S. Anugrahini Irawati — 2025-11-09

Culinary is a business that is growing very rapidly, so culinary entrepreneurs are required to continue to improve their services. This research aims to determine the influence of food quality, uniqueness and satisfaction on repurchase intentions. The number of samples in this study was 195 respondents, namely consumers of local beef broth culinary restaurants Ghozali in Sampang Regency. The analysis technique uses Structural Equation Modeling (SEM) and SmartPLS 4.0 software is used for model and hypothesis testing. The research results show that Uniqueness has a significant effect on Satisfaction, Food Quality has no effect on Satisfaction, while Uniqueness, Food Quality and Satisfaction have a significant effect on Repurchase Intention. The results of this research have implications for the development of local culinary delights in Sampang in implementing marketing strategies.

Factors Influencing Revisit Intentions on Lon-Malang Beach: The Role and Effect of Destination Image, Perceived Quality, Perceived Value and Tourist Satisfaction

Pribanus Wantara — 2025-11-09

This study aims to analyze the influence of destination image, perceived quality, perceived value, and tourist satisfaction on revisit intention in the context of natural tourism at Lon-Malang Beach, Sampang Regency. The research method used is a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis technique. A total of 250 domestic tourist respondents who have visited Lon-Malang Beach were sampled through purposive sampling technique. The results of the study indicate that destination image significantly influences quality, value, and tourist satisfaction, and contributes directly and indirectly to revisit intention. In addition, tourist satisfaction acts as a strong mediator in shaping behavioral loyalty. These findings reinforce the importance of image development strategies, improving service quality, and creating valuable experiences in supporting sustainable tourism based on natural beaches. Managerial implications include the need to brand Lon-Malang Beach as a natural tourism destination and strengthening healthy tourism infrastructure and services.

Resource Strategy Canvas: Ideas for Human Resource Strategy Tool

Maya Malinda — 2025-11-09

This article is grounded in the need to develop effective business strategies tailored specifically for Micro, Small, and Medium Enterprises (MSMEs). The aim of this article is to serve as a practical reference for MSMEs in growing their businesses and to offer alternative solutions to common challenges, particularly in Indonesia. Most importantly, for MSMEs, this work aspires to provide inspiration and actionable solutions to the obstacles they face. This study employs a qualitative methodology, combining literature reviews from scholarly journals and interviews with MSME practitioners to capture their real-world needs and perspectives. Central focus of this article is on human resource development within MSMEs. The novelty in this paper to introduce of the STAR SOURCE strategy tool, a new conceptual framework designed to enrich business development practices. This tool comprises ten key elements within the Resources Strategy Canvas (RSC): consisting of selection (S); training and development (T); assessing cultural fit (A); networking (R); specific needs (S); online platforms (O); outsourcing (U); referral program (R); company culture (C); evaluation (E). enriching the treasure trove of knowledge, especially in developing MSME businesses. Altogether, this strategy contributes to the broader body of knowledge and offers a fresh perspective on enhancing the capabilities of MSMEs.

Peran Brand Image Dalam Memediasi Pengaruh Influencer Marketing Terhadap Keputusan Pembelian NFT (Studi Pada Komunitas NFT Ordo Nemesis)

Anny Nurbasari — 2025-11-09

This study examines the influence of influencer marketing on Non-Fungible Tokens (NFTs) purchase decisions, both directly and through the mediating role of brand image, with a focus on members of the Ordo Nemesis NFT community. The rapid evolution of blockchain technology has driven the surge in popularity of NFTs, where consumer decisions are profoundly influenced by brand perception and public figures who endorse them. Influencer marketing has emerged as a prevalent strategy to influence these perceptions. A quantitative approach was employed using survey data collected from 100 community members who had previously purchased NFTs. The data were analyzed with Structural Equation Modeling (SEM) using SmartPLS. The findings reveal that influencer marketing significantly strengthens brand image, and brand image exerts a strong positive effect on purchase decisions. However, the direct impact of influencer marketing on purchasing behavior is weaker than its indirect effect through brand image, underscoring the importance of brand perception as a mediating factor. These results suggest that NFT creators and companies should prioritize developing a strong, authentic brand image in collaboration with credible influencers to foster consumer trust and encourage sustainable purchasing behavior.

Optimalisasi Kinerja Karyawan Melalui HRIS: Peran Mediasi Kepuasan Kerja Pada Manufaktur Tekstil Garut

Rohimat Nurhasan — 2025-11-09

In the rapidly evolving digital era, the implementation of Human Resource Information Systems (HRIS) is becoming increasingly vital to address the complexities of workforce management, particularly amidst challenges such as operational efficiency and employee retention in the manufacturing sector. This study explores the impact of HRIS on improving employee performance, with job satisfaction as the primary mediating variable, focusing on the textile industry in Garut, which faces global competitive pressures. Data were collected through a survey of 205 employees from local companies, then analyzed in depth using the PLS-SEM method to test causal relationships and assess the strength of influence. The results show a positive and significant effect of HRIS on job satisfaction, which serves as an effective lever for improving employee performance by increasing administrative efficiency, enabling more sophisticated data integration, and providing easier access to daily information. The study's practical implications include actionable recommendations for manufacturing companies in Garut to expand HRIS adoption, thereby creating a more innovative, satisfying, and productive work environment, and supporting adaptation to technological changes at the national level.

Kinerja Keuangan UMKM di Era Digital: Peran Literasi Keuangan dan Inovasi Pembiayaan Berbasis Teknologi

Wufron Wufron — 2025-11-09

This study aims to evaluate the influence of financial literacy, fintech peer-to-peer lending, payment gateways, and digital marketing on the financial performance of micro, small, and medium enterprises (MSMEs) in Garut Regency. The study, which uses a quantitative approach with a descriptive associative design, collected data through questionnaires distributed to 100 MSME respondents. The data analysis, conducted using the reliable Partial Least Squares method in Structural Equation Modeling, revealed that financial literacy, fintech peer-to-peer lending, and payment gateways significantly influence the financial performance of MSMEs. However, digital marketing did not have a significant impact on the financial performance of MSMEs in the region.

Persepsi Gen Z Terhadap Artificial Intelligence Dalam Pemasaran UMKM di Bali

Ni Putu Dyah Krismawintari — 2025-11-09

This study thoroughly examines Generation Z's perceptions of the use of artificial intelligence (AI) in digital marketing among MSMEs in Bali. The evolution of digital technology, particularly AI, has revolutionized marketing strategies by enabling automation, personalized ads, and real-time analysis of consumer behavior, thereby helping MSMEs expand their markets and enhance operational efficiency. However, the primary challenges in AI implementation are the limited digital literacy among MSMEs and concerns about consumer data privacy. As the dominant digital consumer in Indonesia, Generation Z strongly favors personalized, efficient shopping experiences. Yet, they also exhibit a high level of scrutiny towards the transparency and security of the personal data used in digital marketing. This study employs a qualitative approach that integrates in-depth interviews and participant observation with Gen Z in the Badung and Denpasar regions. Through this method, the study thoroughly investigates how Gen Z reacts to AI-based advertising and marketing strategies, including their attitudes towards privacy and ad frequency. The anticipated results are expected to provide comprehensive, insightful recommendations for MSMEs and policymakers to establish an inclusive, competitive digital marketing ecosystem that safeguards the rights of young consumers in the ever-evolving digital era. This study also aspires to enhance comprehension of the significance of digital literacy and the ethical use of AI in MSME marketing in Bali.

The Hita Karana Environmental Concept as an Application of Culture-Based Green HRM to Employee Performance

Yeyen Komalasari — 2025-11-09

This study aims to determine the employee performance based on tri hita karana environment concept at the hotel business in Bali. Employee performance research is accomplished through data analysis that employs descriptive and interpretative qualitative methods. Descriptive was accomplished by categorizing the data into topics using the appropriate terminology. The variables' themes are described in relation to the theoretical framework and previous studies. The connections between these variables are the findings of this article. These meanings are representative of the article's findings in regard to the relationships between variables. The increasing employee performance at the hotel business in Bali is attributed to tri hita karana environment concept that are practical and fulfilling. Modern employee performance increases knowledge and offers a variety of techniques. As previously mentioned, the traditional tri hita karana environment concept also could be a new technique for improving employee performance. The traditional tri hita karana environment concept is not only suitable for use in Bali but can be applied generally, because in principle it operates green human resources management (Green HRM) sustainably.

The Hita Karana sebagai Pilar Keberlanjutan Bisnis Modern Berbasis Kearifan Lokal Bali

I Gusti Bagus Rai Utama — 2025-11-09

This research addresses the sustainability gap in modern business management, which is often dominated by Western-centric approaches and lacks integration of local wisdom. Drawing on the Balinese Tri Hita Karana (THK) philosophy harmonizing relationships between humanity, God, others, and nature this study examines its real-world integration in Bali’s business and tourism sectors. Employing a descriptive qualitative multi-case study and comprehensive triangulation of literature, regulation, company audits, and field observations, this research reveals that THK is effectuated not only through offerings in ritual, community involvement, and environmentally-friendly operations but also through structured policies and awards such as the THK Awards. The findings show that compared to conventional Triple Bottom Line (TBL) and ESG models, THK delivers a more holistic, contextually rooted sustainability framework by incorporating spiritual and cultural dimensions. However, implementation challenges persist, including commercialization of culture, land conversion, human resource gaps, and digital adaptation. Strategies such as policy collaboration, local value-based education, and global sustainability linkages (SDGs) have been initiated to address these barriers. THK implementation has demonstrably enhanced local economic diversification, cultural preservation, and stakeholder education, setting a holistic sustainability benchmark for local, national, and global adaptation. The study recommends collaborative and adaptive strategies for government, industry, and communities to further mainstream THK as a universal principle for inclusive and resilient sustainable business.

Analisis Pengaruh Pendapatan Asli Daerah, Dana Alokasi Umum, Dana Alokasi Khusus dan Dana Bagi Hasil Terhadap Kemiskinan di Provinsi Nusa Tenggara Timur

Renaldi Hanison Baiyo — 2025-11-09

This study aims to identify and analyze whether Regional Original Revenue (PAD), General Allocation Fund (DAU), Special Allocation Fund (DAK), and Revenue Sharing Fund (DBH) have an impact on poverty levels in East Nusa Tenggara Province. The research utilizes secondary data, meaning the information was collected by other parties for specific purposes and classified according to their needs. The processed secondary data were obtained from official sources such as the Ministry of Finance of the Republic of Indonesia, the Central Bureau of Statistics, and other government-related literature. The data comprises a panel dataset that includes cross-sectional data, with the sample consisting of financial data from the regency/municipality governments in East Nusa Tenggara Province, including DAU, DAK, DBH, and poverty levels over a five-year period from 2018 to 2024. With a total of 22 regencies/municipalities, the dataset analyzed includes 110 observations. The results of the analysis indicate that PAD, DAU, and DAK have a significant influence on poverty levels in East Nusa Tenggara Province, whereas DBH does not show a significant effect on poverty in the region.

Pengaruh Firm Size, Profitabilitas dan Struktur Modal Terhadap Nilai Perusahaan

Alda Dewiyanti — 2025-11-09

This study aims to empirically test the effect of firm size, profitability, and capital structure on firm value. The data used in this study are secondary, sourced from company annual reports. The population used in this study is property and real estate companies listed on the Indonesia Stock Exchange in the 2017-2021 period. The sampling technique used in this study is purposive sampling, with a sample size of 36 companies. The analytical method used in this study is multiple linear regression analysis. The results of this study indicate that (1) Firm size has a positive effect on firm value. (2) Return on Assets does not affect firm value. (3) Return on Equity does not affect firm value. (4) Debt-to-Asset Ratio has a negative effect on firm value. (5) Debt-to-Equity Ratio has a positive effect on firm value.

Pengaruh Praktik Manajemen Sumber Daya Manusia Hijau dan Perilaku Ramah Lingkungan Terhadap Kinerja Hijau Karyawan di Industri Perhotelan

Agustini Dyah Respati — 2025-11-09

Green Human Resource Management (GHRM) integrates environmental sustainability into organizational human capital strategies and practices. Within the hospitality sector where operational expansion often correlates with increased resource consumption and environmental strain, Green HRM has emerged as a crucial framework for sustainable business conduct. This study investigates the influences of green human resource management practices and employees’ pro-environment behaviors on employees’ green performance in hotel establishments located in Yogyakarta City and Sleman. A total of 52 respondents from eight hotels comprising five-star, four-star, three-star and two-star categories participated in the study. Primary data were collected through structured questionnaires administered directly to employees within their respective workplaces. The study employed multiple linear regression analysis to test the research hypotheses. Findings demonstrate that Green Human Resource Management practices significantly and positively influence employees’ green performance. Furthermore, pro-environmental behavior among hotel employees also exerts a positive impact to emplyoyees’ green performance of the observed samples.

The Influence of Competence and Professionalism on the Performance of Midwives in the Regional Public Hospital (RSUD) of Kendari City

Nurwati Nurwati — 2025-11-09

Many things can affect the performance of midwives to create results that meet expectations. Some things that can affect performance are competence and professionalism. To analyze the influence of competence and professionalism significantly on the performance of midwives at the Kendari City Regional General Hospital. To analyze the influence of competence significantly on the performance of midwives at the Kendari City Regional General Hospital. And to analyze the influence of professionalism significantly on the performance of midwives at the Kendari City Regional General Hospital. This study uses quantitative methods. The population in this study was midwives working at the Regional General Hospital (RSUD) of Kendari City. Respondents taken in this study amounted to 41 people with information from midwives who were in the Raung Ponek Azalea. The data collection method used in this study was using questionnaires and documentation. This study used multiple linear regression analysis. Competence and professionalism together have a positive and significant influence on the performance of midwives at the Kendari City Regional General Hospital (RSUD). Competence and professionalism together have a very important role in improving the performance of midwives at the Kendari City Regional General Hospital (RSUD).

Meningkatkan Kualitas Sumber Daya Manusia (Guru) pada Yayasan Pendidikan Rusqah Islamiyah di Pekanbaru

Jumiati Sasmita — 2025-11-09

This study aims to analyze efforts to improve the quality of teacher human resources at the Rusqah Islamiyah Educational Foundation in Pekanbaru. Teacher quality as the spearhead of education is a crucial factor in achieving quality educational goals. This research uses a qualitative approach with a case study method. Data were collected through in-depth interviews, observations, and document analysis of 25 teachers and 5 foundation leaders. The results show that the Rusqah Islamiyah Educational Foundation has implemented various teacher HR development strategies including: (1) continuous training programs, (2) competency-based performance appraisal systems, (3) spiritual and professional guidance, (4) teacher welfare improvement, and (5) structured career development. This study found that the integration of Islamic values in teacher HR development has a positive impact on improving learning quality and student character formation. However, there are still challenges in the form of limited funds, lack of technology facilities, and the need to improve teachers' digital competence.

Daya Tarik Online Customer Review dan Cash on Delivery: Kunci di Balik Purchase Intention

Rusniati Rusniati — 2025-11-09

Purchase intention is seen as the basis for actual purchasing behavior and is crucial for online shopping. Its presence is also synonymous with the underlying response to consumer purchasing behavior. The formation of purchase intention must be continuously monitored as a measure of product presentation success, especially for fashion products available across a wide range of categories and quantities. This study aims to analyze the simultaneous influence of online customer reviews and cash on delivery on purchase intention. Then, we analyze the partial influence of online customer reviews and cash on delivery on purchase intention. This study is a case study. The sampling technique used was purposive sampling. The sample size was 103 people. The data analysis technique used multiple linear regression. The study found that online customer reviews and cash on delivery simultaneously influence purchase intention. Online customer reviews and cash on delivery have partial influences on purchase intention.

Sustainability Kinerja Perusahaan Kelapa Sawit di Kalimantan Selatan

Dahniar Dahniar — 2025-11-09

The research aims to analyze the sustainability of the cost components that form the Performance Index of palm oil companies (K Index) in determining the price of the palm oil industry, especially the price of Fresh Fruit Bunches (FFB) used by Palm Oil Mills (PKS) and palm oil farmers, both plasma farmers and independent farmers. To obtain accurate and valid information for the K Index of palm oil PKS in South Kalimantan. Data collection methods consist of field research and library research. The research data used are both qualitative and quantitative. Data analysis for calculating the palm oil K Index is conducted in accordance with the Regulation of the Minister of Agriculture Number 13 of 2024. Sampling used purposive sampling, in 20 (twenty) Palm Oil Companies that already have Plantation Business Licenses and Palm Oil Mills, and that routinely report the calculation of the K Index to the Plantation and Livestock Service (Disbunnak) of South Kalimantan Province. The research results determined that the cost components forming the K index include: marketing costs, transportation costs, processing costs, indirect operational costs, and PKS depreciation costs. The elements that form the K Index are influenced by, among other things, differences among PKS, such as PKS planting their own oil palms and processing their own CPO and CPKO, non-uniform templates for calculating the K Index, and Head Office policies.

Pengaruh Stock Selection Skill, Market Timing Ability and Fund Size Terhadap Kinerja Reksadana Saham Syariah

Syamsul Qamar — 2025-11-09

This research was conducted to (1) analyze the effect of stock selection skill on the performance of sharia equity funds; (2) analyze the effect of market timing ability on the performance of sharia equity funds; and (3) analyze the effect of fund size on the performance of sharia equity funds. The population of this research consists of Sharia equity fund companies registered with the Financial Services Authority (OJK) for the period 2021-2023. The sample was selected using the purposive sampling method, resulting in 36 samples. The data analysis technique employs multiple linear regression tests with classical assumption tests and hypothesis tests. The results of the hypothesis tests indicate that stock selection skill and market timing ability positively affect the performance of Sharia equity funds. These findings emphasize the importance of investment managers' skills in managing Sharia equity funds. However, another finding in this research proves that fund size does not affect the performance of Sharia equity funds. This concludes that the size of the mutual fund's assets cannot yet represent the performance of Sharia equity funds.

Peran Pemerintah sebagai Pemoderasi Pengaruh Inovasi Hijau Terhadap Environmental Sustainability (Studi pada UMKM Sasirangan di Kota Banjarmasin)

Anna Nur Faidah — 2025-11-09

This study aims to find out and analyze the influence of (1) green innovation on the environmental sustainability of Sasirangan MSMEs in Banjarmasin City, and (2) the role of moderation of the government's role variables in the relationship between green innovation and environmental sustainability of Sasirangan MSMEs in Banjarmasin City. This research is explanatory research with a quantitative approach. The respondents in this study amounted to 60 owners or managers of Sasirangan MSMEs in Banjarmasin City. The sampling technique uses a non-probability sampling method with a purposive sampling technique. Data was collected through questionnaires measured using the Likert scale. Data analysis was carried out with inferential statistics using a variant-based Structural Equation Modeling (SEM) model with the help of the SmartPLS 4.1.0.3 program. The results of the study show that (1) green innovation has a positive and significant effect on environmental sustainability in Sasirangan MSMEs in Banjarmasin City (2) The government's role variable does not have a significant moderation effect on the relationship between green innovation and environmental sustainability. This means that green innovation continues to have a significant influence on the environmental sustainability of MSMEs, both with and without the role of moderation from the government.

Price War versus Value War: Strategic Shifts for Sustainable Competitive Advantage

Yolla Margaretha — 2025-11-09

In highly competitive markets, companies adopt various strategies to sustain and expand their market position. Price war, characterized by aggressive price reductions, often provides short-term sales growth but undermines long-term profitability and brand equity. In contrast, value war emphasizes differentiation, innovation, and customer experience to create sustainable competitive advantage. This conceptual paper synthesizes recent literature (2015–2024) to examine the strategic implications of both approaches. Findings indicate that while price wars can temporarily increase market share, they typically erode margins and commoditize offerings. Value wars, however, foster customer loyalty, enhance customer lifetime value, and support premium pricing. This study recommends that firms transition toward value-based strategies to strengthen long-term competitiveness.

Domestik Tourism Service Quality dalam Mendukung Terciptanya Pariwisata yang Berkualitas dan Berkelanjutan di Indonesia

Euis Soliha — 2025-11-09

The government and all tourism stakeholders currently support the development of quality, sustainable tourism. The development of the tourism sector is highly dependent on the services provided to tourists. Providing high-quality services is essential to the tourism industry's success. The purpose of this study is to examine the quality of domestic tourism services at Borobudur Temple. This study uses both quantitative and qualitative methods. Researchers used a questionnaire as a data-collection tool. In addition to using a quantitative approach, researchers also used a qualitative approach by involving experts in the field of tourism and tourism stakeholders, so that the research results could contribute to policymaking to create quality, sustainable tourism. The results show that the management of Borobudur Temple tourism and the Government need to pay attention to how to provide services to tourists to ensure their satisfaction. If tourists are satisfied, they will be more likely to visit again. Of the 13 dimensions of domestic tourism service quality that need to be considered and improved, 7 are: the hotel dimension, the amenities dimension, the transportation dimension, the hospitality dimension, the communication dimension, the hygiene dimension, and the access dimension. Of the 13 dimensions of domestic tourism service quality, the lowest value is the hotel dimension, and the highest is the interpretation dimension.

Kompleksitas Industri dalam Memoderasi Hubungan antara Kompensasi Manajemen dan Kinerja Perusahaan Manufaktur di Indonesia

Mohamad Nur Utomo — 2025-11-09

This study aims to explore the role of industry complexity as a moderating factor in the relationship between managerial compensation and firm performance. The research object consists of companies in the food and beverage manufacturing sector listed on the Indonesia Stock Exchange, considering the high operational complexity in this sector. The research method employs statistical analysis using the SEM-PLS approach to examine the relationships among variables. The results show that managerial compensation does not have a significant effect on firm performance, contrary to agency theory, which states that compensation is designed to improve performance. However, industry complexity is proven to be a significant moderating factor but has a negative direction in this relationship. This supports the Resource-Based View (RBV) theory, which states that unique resources can influence performance, while the role of industry complexity highlights the importance of external factors. This study provides theoretical implications by adjusting agency and RBV theories to external contexts, as well as practical implications for companies to consider industry complexity in designing compensation policies. A more holistic strategy is required to improve firm performance in a dynamic and complex industrial environment.

Peranan Pendidikan dan Orientasi Kewirausahaan dalam Meningkatkan Niat Berwirausaha

Henky Lisan Suwarno — 2025-11-09

Unemployment in Indonesia remains relatively high, even among educated groups. Enhancing entrepreneurial spirit could reduce unemployment, particularly by increasing the number of young people or students who decide to become entrepreneurs. This research, which is of significant importance, aims to examine the role of education and entrepreneurial orientation in improving a person's intention to become an entrepreneur. This research is a causal study with a sample of 327 students. Questionnaires were distributed to collect data, which were then analyzed using SmartPLS 4.0. The research results show that education and entrepreneurial orientation influence entrepreneurial intentions, both individually and simultaneously. This research provides evidence that to increase entrepreneurial intentions, improvements in education and entrepreneurial orientation are needed.

Kinerja Keuangan Sebagai Mediator dalam Pengujian Peran ESG pada Tingkat Pengembalian Saham

Sienly Veronica — 2025-11-09

The existence of investor interest and consideration for companies that care about the ESG (environmental, social, and governance) factors in investment decisions is the basis for conducting this study. The purpose of this research is to analysis ESG factors on stock returns, analysis ESG factors on financial performance, and analysis the ability of financial performance to mediate ESG factors on stock returns. The sampling technique used was a non-probabilistic sample with the type of purposive sampling to obtain a research sample of 19 corporates listed on IDX. The method of data analysis used is SEM-PLS with a (5%). The results of the data analysis show that there is no effect of the ESG factor on stock returns. Environmental factors and social factors affect financial performance, while governance factors do not affect financial performance. Financial performance factors cannot mediate ESG factors on stock returns. From the results of testing the hypothesis, the companies used as research samples must pay attention to environmental factors, social factors to increase the company's financial achievements. Governance factors, although they don’t have an influence on the company's financial achievements, must also be considered so that the corporate can carry out its operational activities properly.

Pemberdayaan Perempuan dalam Perspektif Human Security: Keamanan Ekonomi dan Keamanan Pribadi sebagai Upaya Pembangunan Berkelanjutan di Provinsi Jawa Barat

Joeliaty Joeliaty — 2025-11-09

This study analyzes the relationship between women's empowerment programs in West Java, specifically the Sekoper Cinta and WJWE Caang programs, and a human security approach that emphasizes two main aspects: economic security and personal security. Based on data from the Ministry of Women's Empowerment and Child Protection, the Central Statistics Agency (BPS), and other sources, it was identified that women in West Java still face significant gender disparities in access to education, employment, and legal protection. Empowerment programs such as Sekoper Cinta have had a positive impact on women's individual capacity but have not fully addressed the root causes of economic problems and gender-based violence. This study used a qualitative-descriptive approach to describe the field conditions and the role of local governments. The analysis shows that women's empowerment is a strategic instrument for achieving sustainable development, particularly in the context of economic security and personal security. The recommendations, which focus on strengthening policies, providing psychosocial support, and expanding legal literacy and digital economic modules, are crucial for the empowerment of women and for achieving inclusive and sustainable regional development.

Pengaruh Kualitas Pelayanan, Integritas dan Profesionalisme Tenaga Kesehatan Terhadap Kepuasan Pasien Rawat Jalan di Puskesmas Puuwatu dan Puskemas Poasia Kota Kendari

Yusniati Dwi Pemudi — 2025-11-09

Health services, integrity, and professionalism are closely related to patient satisfaction because the procedures used to provide services directly affect patients. Patients can feel comfortable and satisfied when the performance of health services they receive matches or even exceeds their expectations. The purpose of this study was to see the effect of service quality, integrity, and professionalism of health workers on outpatient satisfaction at the Poasia and Puuwatu Health Centers in Kendari City. The subjects in this study were 100 outpatients. The analysis technique used was Structural Equation Modeling (SEM) research based on Partial Least Squares (PLS). The results of the study at the Poasia and Puuwatu Health Centers in Kendari City showed a significant effect between service quality and outpatient satisfaction with a p-value of 0%; there was a significant effect between health workers' professionalism and outpatient satisfaction with a p-value of 0.4%, while there was no significant effect between health workers' integrity and outpatient satisfaction with a p-value of 26%. This study concludes that there is a significant influence between the quality of service and the professionalism of health workers on the satisfaction of outpatients, but there is no influence between the integrity of health workers on the satisfaction of outpatients at the Poasia and Puuwatu Health Centers in Kendari City. These findings suggest that improving service quality and enhancing the professionalism of health workers can significantly enhance outpatient satisfaction.

Pengaruh Kualitas Produk, Store Atmosphere, dan Fear of Missing Out (FoMO) terhadap Keputusan Pembelian CW Coffee & Eatery di Cik Di Tiro Yogyakarta

Junita Theresia — 2025-11-09

This study aims to analyze the influence of product quality, store atmosphere, and fear of missing out (FoMO) on purchasing decisions with expenditure as a moderating variable. The sample consisted of consumers who had visited CW Coffee & Eatery in Cik Di Tiro, Yogyakarta, and was determined using purposive sampling, yielding 102 respondents. The data were collected via a Google Form survey. Furthermore, the data were processed using SEM-PLS, which underwent 3 tests: outer model evaluation, structural model evaluation, and model fit evaluation. The results of this study indicate that Product Quality and Store Atmosphere have a positive and significant effect on Purchasing Decisions, whereas FoMO has no positive effect and is insignificant. For the Expenditure variable, it is also shown not to moderate the influence of the relationship between Product Quality and Purchasing Decisions, nor that between Store Atmosphere and Purchasing Decisions. These findings provide valuable insights for marketers and business owners, informing them about the factors that influence consumer behavior and the potential strategies to enhance their marketing efforts.

Personal Branding dalam Konteks Demografi dan Kepercayaan Politik pada Pemilihan Calon Legislatif

Agus Aribowo — 2025-11-09

This study aims to analyze the influence of demographic variables, namely gender, education, income, generation, and occupation, as well as the role of personal branding on the level of voter trust in legislative candidates (caleg) in Electoral District IX, West Java, namely Sumedang, Majalengka, and Subang Regency in West Java Province. Personal branding in the political context is a systematic strategy for shaping a personal image. This strategy is believed to strengthen positive perceptions and increase political trust. This study uses a quantitative approach with Multinomial Logistic Regression (MLogit) and involves 1006 respondents selected via multistage random sampling. The results show that gender or gender congruence often influences public perception. In the context of personal branding, legislative candidates who display masculine attributes —assertiveness, leadership, and courage — tend to receive higher levels of trust, and occupation has a significant influence on voter trust. Social programs can increase prospective voters' trust when campaign messages are tailored to the economic interests of occupational groups. Personal branding among legislative candidates who campaign in the economic field, such as concern for people's economic well-being, tends to build trust with the voting public. At the same time, education, income, and generation do not show a significant influence. This study's findings have practical implications for future legislative candidate campaign strategies, providing insights into how to effectively build trust with the voting public.

Multisensory Cues dan Revisit Intention ke Rumah Makan: Efek Mediasi Food Attractiveness dan Service Experience

Sony Kusumasondjaja — 2025-11-09

This study examines the differences in service experience, perceived food attractiveness, and revisit intention when restaurants use different multisensory cues (visual, auditory, and olfactory) in a restaurant setting. A field experiment manipulating visual, auditory, and olfactory cues was conducted at a restaurant in Surabaya, involving 240 first-time visitors. This study found that (1) when multisensory cues (visual, auditory, and olfactory) were used in the service delivery location, consumers rated the food served as more attractive, the quality of the service experience at the restaurant was also better, but did not result in a stronger intention to revisit, (2) the more multisensory cues used, the better the consumer response generated, and (3) food attractiveness and service experience fully mediated the influence of multisensory cues on revisit intention; with service experience being a more potent mediator than food attractiveness. Because this study used a field experiment, generalizing the research findings should be done with caution. This research helps restaurant managers manage the sensory cues used in their establishments to increase customer return intentions. This is one of the few studies conducted using a field experiment in a restaurant context.

Transformasi Digital Manajemen Sumber Daya Manusia: Studi Implementasi di PT. Wijaya Karya (Persero) Tbk. – Proyek Toll Road Development of Semarang Demak 1B

Arief Darmawan — 2025-11-09

Digital transformation in HR management has evolved into a crucial strategy for enhancing the efficiency and competitiveness of construction companies in the Industry 4.0 era. This study aims to investigate the application of digital transformation in HR management at PT Wika (Persero) Tbk. The research focuses on five main aspects: HR planning, recruitment processes, digital-based training, performance evaluation, and their impact on smooth project operations. This study uses a qualitative approach, employing a case study method and data triangulation, including in-depth interviews, field observations, and literature reviews. The results show that implementing the Human Capital Management System (HCMS) and the WikaZone platform successfully increased the efficiency of workforce planning and employee performance management. The digital-based recruitment process was faster. Online training on the Wikademy platform provided flexibility in learning. Digital performance evaluation was deemed administratively efficient. Digital transformation also had a positive impact on cross-team coordination and project documentation, but still faces obstacles such as limited infrastructure, asynchronous central and local systems, and minimal end-user involvement in system design. Therefore, the success of digital HR transformation critically depends on alignment among technology, HR readiness, and inclusive, adaptive policy support to project dynamics.

Analisis Risiko Kredit dan Risiko Likuiditas terhadap Kinerja Keuangan Bank Kelompok Danantara

Sri Mulyati — 2025-11-09

Bank financial performance is a key indicator of institutional success. However, banks are exposed to various risks, particularly credit risk and liquidity risk, which significantly affect performance. Credit risk, measured by the Non-Performing Loan (NPL) ratio, increases when borrowers fail to meet their obligations, thereby reducing bank profitability. Liquidity risk, measured by the Loan to Deposit Ratio (LDR), reflects the bank’s ability to allocate third-party funds into credit; an excessively low LDR indicates inefficiency and may lower profits. This study aims to empirically analyze the effect of credit risk and liquidity risk, both partially and simultaneously, on the financial performance of Danantara group banks. The sample consists of four banks—BRI, BNI, BTN, and Bank Mandiri—over a ten-year period (2015–2024). Data were analyzed using Multiple Linear Regression. The findings reveal that credit risk and liquidity risk have a negative and significant effect when tested individually. Furthermore, when tested simultaneously, these risks jointly affect the financial performance of Danantara group banks.

Analisis Reaksi Pasar terhadap Pengumuman Pembentukan Danantara

Nurfauziah Nurfauziah — 2025-11-09

This comprehensive study aims to analyze the reaction of the Indonesian capital market to the announcement of the formation of Daya Anagata Nusantara (DANANTARA). The study uses an event study approach, with a research sample consisting of stocks listed on the Indonesia Stock Exchange (IDX) that are included in the Danantara index. The observation period is divided into three phases: the anticipation period, the event period, and the adjustment period. The models used are the Constant Return Model, the Market Adjusted Model, and the CAPM, ensuring a thorough analysis. The test results for all models across all events show CARs and p-values greater than 5%, indicating that the announcement of Danantara's formation has no significant effect on abnormal returns. This finding indicates that the Danantara announcement did not trigger a significant short-term market reaction, suggesting that the market already reflected the information in prior prices or that the information lacked sufficient value to influence investment decisions.

Orientasi Kewirausahaan dan Kinerja Pemasaran Berkelanjutan: Studi Empiris dengan Green-Value Co-Creation sebagai Variabel Intervening pada UMK Makanan dan Minuman

Kamalina Din Jannah — 2025-11-09

This study aims to analyze the influence of Entrepreneurial Orientation (EO) on sustainable marketing performance in food and beverage micro, small, and medium enterprises (MSMEs), with Green Value Co-Creation (GVCC) as an intervening variable. This study employs a quantitative approach, surveying 150 MSEs in the former Pekalongan Residency and using a cluster sampling technique. Data were analyzed using Partial Least Squares – Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. The results show that EO has a significant positive effect on GVCC, GVCC has a positive effect on green competitive advantage (GCA) and MSME marketing performance, and GCA has a positive effect on MSME marketing performance. In addition, GVCC is proven to mediate the relationship between EO and MSME marketing performance. This finding confirms the important role of EO in encouraging environmentally based shared value creation as a strategy to improve green competitiveness and sustainable marketing performance.

Dampak Digitalisasi Kerja terhadap Employee Mental Wellness: Peran Mediasi Technostress dalam Konteks High Performance Work System dan Budaya Kerja

Yanuar Surya Putra — 2025-11-09

This study examines the impact of High Performance Work System (HPWS) and Work Culture on Employee Mental Wellness (EMW), with Technostress as a mediating variable. The research employed a quantitative approach with survey data collected from 395 employees in Salatiga City, Indonesia. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that both HPWS and Work Culture have a significant positive effect on EMW. Furthermore, Technostress is proven to mediate these relationships, indicating that the implementation of high-performance practices and specific work cultures can generate technology-related stress, which in turn influences employees’ mental wellness. These results extend prior studies by confirming that while modern work systems and supportive culture can strengthen employee well-being, they may also produce unintended psychological burdens through technostress. From a managerial perspective, organizations are advised to balance the adoption of high-performance systems and digital technologies with effective interventions to reduce technostress, such as employee training, psychological support, and fostering a healthier work environment. This research contributes to the literature on human resource management and workplace well-being in the context of digital transformation.

Dinamika Keputusan Investasi Saham Generasi Z dengan Locus of Control sebagai Variabel Mediasi

Asri Nur Wahyuni — 2025-11-09

This study aims to analyze the dynamics of stock investment decisions among Generation Z with locus of control as a mediating variable. Generation Z is the dominant demographic group in the Indonesian capital market, but their investment behavior is still influenced by various psychological and cognitive factors. This study used a quantitative, survey-based approach with 100 Generation Z respondents in Semarang City who actively invest in stocks. The research instrument was tested using the Partial Least Squares (PLS) model in SmartPLS. The results show that financial literacy and herding bias have a positive and significant effect on investment decisions. Financial literacy also significantly affects locus of control, which, in turn, mediates its effect on investment decisions. However, locus of control does not significantly mediate the relationship between herding bias and investment decisions. These findings indicate that strengthening financial literacy has both direct and indirect effects on the quality of investment decisions by increasing self-control. On the other hand, the tendency to follow the majority (herding) has a strong direct effect on investment decisions, without the mediating role of internal control. The practical implications of these findings are significant, as they can inform the development of financial education strategies targeting the younger generation by considering cognitive and psychological aspects of investment decision-making.

Determinan Kepuasan Kerja pada Karyawan Generasi Z di DKI Jakarta

Edalmen Edalmen — 2025-11-09

The purpose of this study is to determine the determinants of job satisfaction among Generation Z employees in DKI Jakarta. The endogenous variables used are leadership, communication, and motivation, while the exogenous variable is job satisfaction. The population of this study was Generation Z employees in DKI Jakarta, with a sample size of 200 respondents. Sampling was carried out using a purposive sampling method. Data processing was carried out using PLS-SEM analysis with the help of Smart PLS software. The results of this study indicate that leadership and motivation variables have a positive and significant influence on job satisfaction, while communication, although having a positive influence on job satisfaction, is not statistically significant. For further research, it is recommended to add other variables, both as endogenous variables and mediating variables that have not been included in this study, which may provide different results and add references regarding job satisfaction, especially for Generation Z.

Analisis terhadap Propensity to Indebtedness melalui Financial Literacy, Materialism dan Risk Perception pada Generasi Milenial di Kota Bandung

I Gede Adiputra — 2025-11-09

Propensity to Indebtedness, the tendency to borrow money, can have profound implications on consumer behavior. This study investigates how financial literacy, materialism, and risk perception influence Propensity to Indebtedness. The findings, based on a sample of 200 residents of Bandung City, reveal significant insights. Financial literacy is shown to have a significant negative effect on Propensity to Indebtedness, while materialism has a significant positive effect. The insignificant role of risk perception in this context is also a noteworthy implication.

Peran Motivasi Wisata sebagai Mediator Pengaruh Experience Marketing dan Destination Image terhadap Niat Berkunjung Generasi Z ke Wisata Maritim

Chandra Kuswoyo — 2025-11-09

Maritime tourism is a leading sector in Indonesia's economic development strategy as an archipelagic nation. However, data from the Central Statistics Agency (BPS) and previous research indicate low visits by Generation Z to marine tourism compared to city, nature, and cultural tourism. This study aims to analyze tourism motivation as a mediating factor of experiential marketing and destination image on visiting intention. This study used a survey method and data processing using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. Data from 86 Generation Z respondents showed a direct influence of experiential marketing on visiting intention, but no direct influence from destination image. Tourism motivation was proven to mediate partially complementary relationships between experiential marketing and visiting intention and fully on the relationship between destination image and visiting intention. This study contributes by demonstrating the importance of tourism motivation factors in determining tourist destinations. This research can enrich the marketing literature, especially on tourism destination marketing. In addition, marketing practitioners can use it for more effective marketing in increasing marine tourism.

Halal Literacy and Social Factors in Predicting Intention to Use Halal Cosmetics with Logistic Regression

Prita Prasetya — 2025-11-09

holding a strategic position as the world's largest Muslim-majority country. Despite its expansion, empirical studies predicting consumer intention to purchase halal cosmetics remain limited, especially those integrating halal literacy and demographic factors. This study examines the predictive role of halal literacy and socio-demographic variables (age, education, income, and marital status) on Indonesian consumers' intention. A quantitative cross-sectional survey involved 200 Muslim female respondents who had purchased halal cosmetics. Data were analyzed using binary logistic regression to estimate the probability of high purchase intention and evaluate each predictor's contribution. Model fit was tested with the Hosmer–Lemeshow test and Nagelkerke R² values. Results show that halal literacy is determinant of intention, with an odds ratio (OR) of 1.605, meaning each one-unit increase in literacy raises the likelihood of high intention by 60.5%. Demographic variables were not significant, although marital status showed a positive trend of nearly doubling purchase intention. The study contributes theoretically by extending the Theory of Planned Behavior with halal literacy and offers practical implications through consumer education.

Pengaruh Pemasaran melalui Media Sosial dan Pengalaman Pelanggan terhadap Keputusan Pembelian di Pet Shop Kucing Kota PangkalPinang

Ary Fakturrachman Aryansyah — 2025-11-09

This study examines the influence of social media marketing and customer experience on purchasing decisions at a cat pet shop in Pangkal Pinang City. The method used was quantitative, with a survey approach involving 110 respondents who were active social media consumers and had shopped at the pet shop. The regression analysis showed that both social media marketing and customer experience had a positive, significant influence on purchasing decisions, with customer experience having a greater impact. Simultaneously, both variables explained 21.2% of the variation in purchasing decisions. This finding underscores the importance of integrating digital marketing strategies with high-quality customer service to enhance purchasing decisions, enlightening the audience about effective business practices. This study provides practical implications for pet shop owners to optimize social media and create a positive shopping experience, and opens up opportunities for further research to explore additional relevant variables. The main contribution of this study is the emphasis on customer experience as a key determinant of purchasing decisions in the pet retail sector.

Pengaruh Kualitas Pelayanan, Citra Merek, dan Kemudahan Penggunaan terhadap Keputusan Pembelian Pengguna Tokopedia di Kota Samarinda

Yohanes Kuleh — 2025-11-09

The rapid development of technology has impacted and influenced all economic sectors, including e-commerce. In Indonesia, increasing internet access, smartphone usage, and secure payments have driven e-commerce, creating both opportunities and challenges for Tokopedia. Despite its initial rapid growth, Tokopedia's recent decline in user base indicates difficulties with consumer engagement and innovation. Because the factors driving consumer engagement remain unclear, purchasing strategies become less effective. This study examines how service quality, brand image, and ease of use influence Tokopedia consumers' purchasing decisions. The population in this study comprised users of the Tokopedia e-commerce platform domiciled in Samarinda City. The study employed a robust methodology, using nonprobability sampling, namely the Likert scale method, with a sample size of 144 respondents. The data collection technique used a questionnaire. Analysis used Partial Least Squares (PLS) with the SmartPLS application version 0.3. The results of this study indicate that Service Quality, Brand Image, and Ease of Use have positive and significant effects on Purchasing Decisions.

Pengaruh Digital Marketing dan Costumer Satisfaction terhadap Minat Beli Ulang Konsumen pada Usaha Mikro, Kecil dan Menengah (UMKM) Sektor Makanan di Kabupaten Luwu Timur

Nurjannah Nurjannah — 2025-11-09

This comprehensive study aims to determine the effects of digital marketing and customer satisfaction on consumer repurchase intention among food sector MSMEs in East Luwu Regency. The study, conducted in East Luwu Regency, South Sulawesi, involved a sample of 100 respondents and used both qualitative and quantitative data. The data were collected through interviews with consumers and the distribution of questionnaires, and the thoroughness of the research process ensures the validity of the findings. The collected data were then analyzed using multiple linear regression. The results of the study indicate that there is an influence of Digital Marketing on Customer Satisfaction and Repurchase Intention. Based on the results of this study, it shows that simultaneously (f test) between the independent variables, namely Digital Marketing and Customer Satisfaction, have a positive and significant effect on the dependent variable, namely Consumer Repurchase Intention in the food sector MSMEs in East Luwu Regency, showing that the significance value in the table is 0.000, so it can be concluded that Digital marketing and Customer Satisfaction have a positive and significant effect on Consumer Repurchase Intention in the food sector MSMEs in East Luwu Regency.

Dampak Gaya Hidup dan Perilaku Konsumtif terhadap Pengelolaan Keuangan Mahasiswa di Kota Palopo

Munawir Munawir — 2025-11-09

This study aims to determine and analyze the influence of lifestyle and consumer behavior on students' financial management in Palopo City. To determine and analyze the influence of lifestyle on the financial management of students in Palopo City, and to determine and analyze the impact of consumer behavior on the financial management of students in Palopo City. Observation, interviews, and questionnaires were used to collect data. The sample size was 200 respondents. The data analysis technique used in this study was descriptive analysis to examine the distribution of respondent characteristics and respondents' answers to the research variables. The second data analysis technique used was Structural Equation Modeling-Partial Least Squares (SEM-PLS). This analysis technique was used to test the research hypothesis, and the data analysis indicated that lifestyle and consumer behavior had significant effects on the Financial Management of Students in Palopo City.

Sebuah Pendekatan Hybrid Metodologi SVM dan NLP Mampu Mengukur Perilaku Sumber Daya Manusia Dikorelasikan Kecerdasan Emosional dalam Perspektif Kerja: Sebuah Studi Kasus di Sulawesi Selatan - Indonesia

Lukman Setiawan — 2025-11-09

This study introduces a new paradigm that combines Natural Language Processing (NLP) and Support Vector Machine (SVM) methods to measure human resource behavior correlated with emotional intelligence. This approach not only improves employee performance and satisfaction but also has practical applications in optimizing decision-making processes and enhancing regional operations. The framework addresses high turnover, low team performance, and recruitment challenges, aiming to support strategic decision-making in government agencies and companies. The model uses 9 factors and 20 criteria in NLP and analyzes 600 respondent comments using sentiment analysis, including 9 text criteria in SVM, with 3 indicators from 7 companies and 3 government agencies. The results obtained show a value of 0.93. This study shows that the use of hybrids to optimize human resource behavior, emotional intelligence in a work perspective, technical criteria, and public sentiment produces inclusive data. This study lays a strong foundation for future research with practical applications and makes a significant contribution to the field of management science, especially human resource behavior and beyond.

Mengurai Dampak Pengucilan di Tempat Kerja: Peran Kecerdasan Emosional dalam Mencegah Perilaku Menyimpang Karyawan

Susi Haryanti — 2025-11-09

This study aims to analyze the influence of workplace ostracism (WO) or workplace exclusion on counterproductive work behavior (CWB) or deviant work behavior by considering emotional exhaustion as a mediating variable and emotional intelligence (EI) as a moderating variable. This study was conducted among employees of a Multi-Party Cooperative in Indonesia, which has a collective social structure and a high level of interaction complexity among members. The study used a quantitative method with a Structural Equation Modeling (SEM-PLS) approach, in which data were collected from 122 respondents via a questionnaire that had been tested for validity and reliability. The results showed that workplace ostracism had a positive and significant effect on emotional exhaustion and counterproductive work behavior. In addition, emotional exhaustion was proven to mediate the relationship between workplace ostracism and CWB significantly. However, the moderating role of emotional intelligence was not found to be significant, indicating that emotional intelligence is not strong enough to buffer the negative impact of social exclusion on counterproductive work behavior in the cooperative context. These findings make a theoretical contribution to the organizational behavior literature, particularly regarding psychological factors in the work environment. The practical implications of the research findings emphasize the importance of creating an inclusive work environment, providing emotional support, raising awareness of the impacts of exclusion, and encouraging organizational development programs. This research is expected to serve as a strategic reference for cooperative management in designing healthier, fairer, and more productive human resource management policies.

Sustainable Management in the Blue Economy Ecosystem: Maritime Industry Transformation towards the Society 5.0 Era

Dedi Suselo — 2025-11-09

Indonesia’s maritime industry faces the urgent challenge of balancing environmental sustainability with global competitiveness. As an archipelagic nation, Indonesia holds vast blue economy potential, yet its marine resources must be managed wisely to ensure economic growth without degrading ecosystems. This study analyzes the integration of sustainable management, the blue economy, and Society 5.0 in the transformation of the national maritime sector. Using a descriptive-qualitative approach, data were collected through literature study and content analysis from accredited journals, government reports (KKP, BPS, BI, OJK), and recent academic sources up to 2025. The findings indicate that sustainable management plays a key role in increasing fishery productivity, expanding marine conservation areas, and improving the welfare of coastal communities. The blue economy provides a strategic foundation by focusing on sustainable fisheries, renewable energy, and marine tourism as drivers of growth. In parallel, the adoption of Society 5.0 technologies—such as smart ports, Internet of Things, big data, and artificial intelligence—has improved logistics efficiency, supply chain transparency, and environmental impact mitigation. The study recommends strengthening evidence-based governance, accelerating maritime technology investment, and enhancing human resource capacity. These steps are essential for positioning Indonesia as a technology-driven blue economy hub in Southeast Asia while contributing to the achievement of the Sustainable Development Goals (SDGs).

Peran Social Influence sebagai Variabel Mediating dalam Pengaruh Brand Image dan Digital Marketing terhadap Keputusan Pemilihan Perguruan Tinggi Swasta (PTS)

Rully Armanto — 2025-11-09

This study aims to analyze the influence of brand image and digital marketing on the decision to choose a Private University (PTS), with social influence tested as a mediating variable. A quantitative approach was used through a survey of 400 prospective students at five PTS in Palembang City. Data were collected using a 1–5 Likert-scale questionnaire and analyzed using PLS-SEM (SmartPLS 4.0) to assess the quality of measurement and structural relationships. The results show that brand image and digital marketing have positive, significant effects on PTS selection decisions. Social influence was also found to have a positive and significant impact on selection decisions. However, the mediating role of social influence in the relationship between brand image and digital marketing decisions was not significant, suggesting that the direct impact of the two exogenous variables is more dominant in this context. The research model shows strong explanatory power on selection decisions (adjusted R² of 0.874). Theoretically, these findings enrich the higher education marketing literature by emphasizing the importance of institutional brand equity and the effectiveness of the digital communication mix. At the same time, in practice, it is recommended that PTS prioritize strengthening the institutional image and managing relevant digital content, while activating curated social proof (alums and peer testimonials) to enhance prospective students' confidence.

Bank Stability in Indonesia: Measuring the Impact of Market Concentration, Capital and Efficiency

Felisitas Defung — 2025-11-09

This study aims to investigate the influence of market concentration, bank capital, and efficiency on bank stability in Indonesia. The research was conducted using 93 banks' data collected from individual bank financial reports on Financial Services Authority (OJK) database report during the 2018-2022 period. Furthermore, panel data regression was used to estimate the parameters. The results suggest that there is a positive relationship between market concentration and bank capital on bank stability, although only bank capital has a significant effect. Whereas concentration implies a negative and strong effect on bank stability in Indonesia. The study indicates that various effects of the chosen variables shed light on the managerial practice, particularly related to risk assessment in the Indonesian banking industry.

Kajian Penerapan Zona Khas: Studi Kasus Zona Kuliner Halan Aman dan Sehat Soto Bok Ijo Kota Kediri Jawa Timur

Muhamad Aqim Adlan — 2025-11-09

This study examines the implementation of the Halal, Safe, and Healthy Culinary Zone (Zona KHAS) business management through a case study of Warung Soto Bok Ijo in Tamanan Village, Kediri City, East Java. The research focuses on how the management of the Zona KHAS presents significant opportunities for traders, consumers, the Indonesian Ulema Council (MUI), and the Kediri City Government. The research used a qualitative approach, including in-depth interviews, field observations, and documentation, which were analyzed descriptively. The results show that for traders, the Zona KHAS opens opportunities to improve business image and marketing networks, and to attract consumers who prioritize halal products. For consumers, the Zona KHAS provides a guarantee of halal, safe, and healthy products. From the MUI's perspective, halal certification strengthens religious legitimacy. Meanwhile, for the Kediri City Government, the Zona KHAS supports local economic development and culinary tourism promotion. This research confirms that the management of the SPECIAL Zone not only strengthens halal culinary but also serves as a model of Islamic economic synergy based on multi-party collaboration.

Bagaimana Determinasi Diri Dapat Memunculkan Perilaku Kerja Inovatif

Erwin Pandu Wardana — 2025-11-09

The purpose of this study is to elucidate the mechanism by which self-determination influences innovative work behavior through self-efficacy. This study employs a quantitative approach with a single-point data collection technique (cross-sectional). The research respondents were 210 employees at the Kombas Community in Barlingmascakeb. Based on research and data analysis using Structural Equation Modeling - Partial Least Squares (SEM-PLS), it reveals that Autonomy has a significant, positive effect on Innovative Work Behavior. Second, competence does not have a significant effect on Innovative Work Behavior. Third, connectedness has a significant and positive effect on Innovative Work Behavior. Fourth, Self-Efficacy mediates the influence of Autonomy and connectedness on Innovative Work Behavior. The implications of this study underscore the pivotal role of Self-Determination theory, especially the dimensions of Autonomy and Connectedness, in fostering Innovative Work Behavior, both directly and through Self-Efficacy as a mediator. A work environment that supports autonomy and social connectedness can bolster employees' self-confidence to innovate. The results of this study not only provide theoretical contributions to explaining the psychological mechanisms linking motivation to innovative behavior but also offer practical insights for organizations to design employee engagement strategies grounded in psychological support that foster continuous innovation, thereby enriching the professional landscape.

Sustainable Marketing Orientation di Industri Bio-Energi Berbasis Mikroalga: Analisis Expert-Driven dengan FDM dan DEMATEL

Phima Ruthia Dwikesumasari — 2025-11-09

The integration of sustainability principles into marketing strategies remains a contentious issue among academics and practitioners, particularly in emerging industries where market orientation and environmental responsibility need to be aligned. In the Indonesian microalgae bioenergy industry, a key challenge is identifying the most effective drivers of Sustainable Marketing Orientation (SMO). This study, a collaborative effort between academics, industry practitioners, and policymakers, aims to explore and prioritize key aspects and criteria influencing SMO in this sector. Using a mixed-methods approach, the Fuzzy Delphi Method (FDM) was used to validate expert consensus on relevant SMO criteria, followed by Fuzzy DEMATEL to analyze the causal relationships among these criteria. The study focused on three key aspects: long-term vision and planning, strategic resource organization, and innovation capability as fundamental drivers of SMO. Several key criteria, such as flexibility, continuous improvement, supply chain collaboration, and technology and equipment, emerged as high-priority areas. These findings provide practical guidance for industry players and policymakers, inviting them to be part of the collaborative effort in designing strategic interventions to support sustainable growth in microalgae-based bioenergy businesses.

The Role of Innovative Work Behavior as a Mediator of the Effect of Hard Skill Training on the Sustainable Performance of Small and Medium Enterprises

Sri Wartini — 2025-11-09

The purpose of this study is to examine the effect of hard skill training on the performance of sustainable SMEs through the role of innovative work behavior. The population of this study was craft SME actors in Semarang Regency, with a saturated sample of 132 SME actors. Statistical data analysis was performed using the SPSS program. The results show that the hypothesis that hard skill training directly affects performance is rejected, but hard skill training affects innovative work behavior, which in turn affects performance. Based on the mediation test, it is proven that innovative work behavior can fully mediate the effect of innovative work behavior on SME performance. In other words, technical training effectively improves SME performance only through the formation of adaptive and creative innovative behavior. These results support SDG 4 (Quality education through technical skills training programs), SDG 9 (Innovation & Industry can encourage innovative behavior among MSME workers), and SDG 12, which is related to sustainable production and consumption. Future research should modify or add soft skills training variables as an effort to improve innovative behavior and sustainable MSME performance.

Micro and Small Enterprises, Climate Change Adaptation, and Mangrove-Based Resilience: Pathways to Achieving SDGs 8, 11, and 13 in Coastal Kendal, Indonesia

Vitradesie Noekent — 2025-11-09

Micro and small enterprises (MSEs) are vital for local economies in developing countries but remain highly vulnerable to climate change, especially in coastal zones. This study investigates the adaptive capacity of MSEs in Kendal Regency, Central Java, Indonesia, a coastal area experiencing recurrent tidal flooding, land subsidence, and coastal erosion. Using a mixed-methods approach, survey data from 210 enterprises and interviews with 20 entrepreneurs were analyzed through partial least squares structural equation modeling (PLS-SEM) and thematic coding. The quantitative results indicate that access to finance, community collaboration, and entrepreneurial orientation each have a significant positive impact on adaptive capacity (H1–H3), while institutional Support enhances these relationships through moderating effects (H4–H6). Among these factors, access to finance emerged as the strongest predictor. The qualitative findings complement these results by illustrating three dominant adaptation strategies: pragmatic operational adjustments, diversification of business activities, and ecosystem-based adaptation through mangrove rehabilitation. However, gendered barriers persist, as women entrepreneurs reported more limited access to finance, community networks, and institutional recognition. By integrating quantitative and qualitative evidence, this study demonstrates that financial resources, collaboration, and entrepreneurship are necessary foundations for resilience, but their effectiveness depends on institutional facilitation. Policy implications include the need for gender-sensitive credit schemes, institutionalization of community collaboration, and recognition of entrepreneurial innovation. These findings highlight the role of coastal MSEs as both economic actors and agents of climate resilience, contributing to the achievement of SDG 8 (Decent Work and Economic Growth), SDG 11 (Sustainable Cities and Communities), and SDG 13 (Climate Action).

Jejak Digital dalam Perjalanan Pelanggan Generasi Z pada Destinasi Wisata Bahari

Boedi Hartadi Kuslina — 2025-11-09

The use of digital media has transformed the marine tourism business, both from a company and consumer perspective. Digital footprints in the customer journey are crucial for understanding Generation Z consumers in marketing activities. This study employed a qualitative method, including a survey of 90 Generation Z respondents, to describe the customer journey to marine tourism destinations. Data processing was conducted using content analysis. The results showed that during the travel-planning stage, Generation Z seeks information on social media, but friends and family play a significant role as the most influential factors in decision-making, often providing recommendations and advice. After making a decision, Generation Z generally uses Online Travel Agents (OTAs), with the Traveloka.com platform as their primary choice. While traveling, Generation Z shares their important moments — scenery, marine activities, atmosphere, facilities, and culinary delights — primarily on Instagram, primarily in photo form. The worst thing for them is the lack of signal for their digital activities. After the trip, they rarely write reviews but do post on the same platform. They usually share their good experiences with friends and family. The results of this study are helpful for tourism practitioners in developing sound marketing strategies. Meanwhile, the literature can strengthen the tourism and marketing literature, especially regarding the tourism behavior of Generation Z.

Inovasi Teknologi dan Peran Generasi Milenial dalam Pengembangan Agro Edu Wisata di Desa Sindulang

Erna Garnia — 2025-11-09

Sindulang Village, Sumedang Regency, offers natural beauty and fertile land for agriculture, particularly in the Baruimun Hill area. This enormous potential is utilized through a community service program to develop the area as an Agro-Edu-Tourism destination. This program aims to improve the welfare of the Sindulang Village community by empowering millennials to drive the village towards a sustainable, smart village. Activities focus on increasing human resource capacity, utilizing digital technology, and strengthening the management of local potential. The implementation method involves training, education, demonstrations, and mentoring two primary partners: the Makmur Millennial Farmers Group and Kerenceng Volunteers. Innovations include the development of supporting infrastructure, such as a smart watering system (automatic watering) and solar cells (solar panels), entrepreneurship education, and digital promotions through social media and websites. The results of this community service activity show improvements in partners' management skills, technological understanding, and digital marketing capabilities. Furthermore, tourism and agricultural infrastructure have improved, contributing to visitor comfort and the development of tourist attractions. This model can be implemented in other villages to empower communities and strengthen local economies. The main obstacle is low digital literacy and the need for continued mentoring from the partners of the Makmur Millennial Farmers Group and Kerenceng Volunteers, as well as from the Sindulang Village community, to sustain the innovations implemented.

Smart Maritime Management 5.0: Integrating Technology and Humanization in Economic Transformation

Deny Yudiantoro — 2025-11-09

Smart Maritime Management 5.0 is a maritime management concept that integrates advanced technology with humanization values to drive sustainable economic transformation. This approach leverages cutting-edge technologies such as the Internet of Things (IoT), artificial intelligence (AI), big data analytics, and automation systems to enhance operational efficiency, navigation safety, and optimal maritime resource management. On the other hand, humanization focuses on strengthening the human role through competency development, welfare improvement, and active participation in strategic decision-making. The integration of technology and humanization not only enhances the competitiveness of the maritime industry but also fosters an adaptive, inclusive, and socially-oriented ecosystem. This study aims to analyze the implementation model of Smart Maritime Management 5.0 and its impact on economic transformation, with a case study in Indonesia’s maritime sector.

Sustainability Value in the Implementation of Green Accounting in the Hospitality Industry

Iis Solihat — 2025-11-09

This article aims to analyze the factors that influence corporate voluntary disclosure of information related to corporate social responsibility regarding environmental awareness, environmental responsibility, environmental engagement, environmental accounting reporting, and environmental audits among local hospitality hotels in Anyer. Factors that influence social responsibility disclosure in this study are reviewed from the legitimacy theory. This research is qualitative research; the research method used in this study is a descriptive qualitative method with interview methods and literature studies. The results of the study based on the review of legitimacy theory indicate that several factors that influence corporate social responsibility disclosure are company size, industry type, media pressure and corporate environmental performance. These factors exist in both developed and developing countries, however, there are differences in environmental responsibility, involvement in environmental protection, environmental accounting reporting, and environmental audits among local hospitality hotels. Sustainability provides an understanding of the differences in the application of green accounting related to corporate social responsibility, environmental awareness, environmental responsibility, environmental engagement, environmental accounting reporting, and environmental audits among local hospitality hotels in Anyer Beach.

Media Social dan Modal Intelektual Menuju Inovasi Berkelanjutan

Ni Made Wahyuni — 2025-11-09

Small and medium enterprises (SMEs) in developing countries are facing increasing pressure to maintain innovation performance (IP) amidst digital transformation. While social media use (SMU) and intellectual capital (IC) are recognized as strategic resources, previous studies have reported inconsistent results regarding their direct effects on innovation outcomes. This study investigates the mediating role of absorptive capacity (AC) in linking SMU and IC to IP in Indonesian SMEs. Data were collected from 173 SME managers in Bali, Indonesia, using a structured survey. Partial least squares structural equation modeling (PLS-SEM) was used to test the conceptual model and seven hypotheses. The results indicate that SMU and IC do not directly enhance IP but exert a significant indirect effect through AC. Specifically, AC fully mediates the relationship between SMU and IP and partially mediates the relationship between IC and IP. These findings highlight AC as a critical dynamic capability that enables SMEs to transform digital interactions and intangible resources into sustainable innovation outcomes. This study contributes to the resource-based view (RBV) and dynamic capabilities theory (DCT) by clarifying the role of AC as a connecting mechanism between digital resource adoption and innovation performance. In practice, these findings provide actionable insights for SME managers and policymakers on leveraging social media and intellectual capital to build absorptive capacity and strengthen innovation competitiveness in emerging markets.

Pengaruh Kepemimpinan Agilitas dan Motivasi melalui Budaya Organisasi terhadap Agilitas Organisasi

Achmad Nunung HS — 2025-11-09

This study aims to analyze the influence of agility leadership and motivation on organizational agility at PT. Bank Pembangunan Daerah Jambi, through organizational culture. The research method used in this study is a quantitative method, with a survey research design. The research sample consisted of 234 employees (respondents), selected using a simple random sampling technique. Data collection in this study employed a questionnaire as the instrument. The collected data were then analyzed using descriptive statistical analysis and verification analysis in the form of Partial Least Squares (PLS). The results of the direct effect analysis showed that: (1) agility leadership and motivation have a significant effect on organizational culture, (2) agility leadership and motivation have a significant effect on organizational agility, and (3) organizational culture has a significant effect on organizational agility. Meanwhile, the results of the indirect effect analysis demonstrated that: (1) agility leadership through organizational culture has a significant effect on organizational agility, and (2) motivation through organizational culture has a significant effect on organizational agility. Furthermore, it is necessary to enhance employees’ intrinsic motivation through job enrichment, such as providing new challenges, opportunities for innovation, and space to take initiative in the company’s digital transformation projects.

Pengaruh Pelatihan dan Motivasi melalui Kepuasan Kerja terhadap Kinerja Pegawai

Edi Lastono K — 2025-11-09

Human resource management plays a vital role in creating a positive organizational culture, enhancing work motivation, and encouraging employee career development. The current approach to human resource management is no longer merely administrative, but has become a strategic function that directly contributes to an organization's competitive advantage. This study aims to determine and analyze the description of training, motivation, job satisfaction, and employee performance at the Bank Jambi Main Branch Office. This study uses a descriptive verification method, with PLS analysis. Based on the results of the descriptive analysis, it is explained that training is categorized as "Very High". Motivation is included in the "Very High" category. Job satisfaction is included in the "High" category. Meanwhile, employee performance is in the "High" category. This study found that training and motivation have a significant and positive effect on job satisfaction, which then has an impact on improving employee performance at the Bank Jambi Main Branch Office. With increased training and motivation, employee job satisfaction also increases, which ultimately has a positive effect on their performance. In addition, job satisfaction functions as a mediating variable that links training and motivation with employee performance, emphasizing the importance of managing and developing both factors to achieve maximum work performance in the organization.

Pengaruh Kompetensi dan Fasilitas Kerja terhadap Motivasi serta Dampaknya pada Kinerja Pegawai

Fancy Awaliyatul Luluil Mubarokah Zaey — 2025-11-09

This study aims to determine the description of employee competency, work facilities, motivation, and performance at the Port Authority and Harbormaster Office Class IV, and to analyze the influence of competency and work facilities on motivation and their impact on employee performance. The background of this study is the existence of sub optimal employee competency, limited work facilities, decreased motivation, and less than optimal performance achievement. This research uses a descriptive verification method with a quantitative approach. Data analysis was conducted using Partial Least Square. The results of the study indicate that employee competence is in the good category, work facilities are in the sufficient category, motivation is in the high category, alnd employee performance is in the good category. Verification found that Competence has a positive and significant effect on motivation, Work facilities have a positive and significant effect on motivation, Competence has a positive and significant effect on employee performance, Work facilities have a positive and significant effect on employee performance, Motivation has a positive and significant effect on employee performance, Motivation positively alnd significantly mediates the effect of competence on employee performance and Motivation positively and mediates the effect of work facilities on employee performance.

Pengaruh Motivasi dan Disiplin terhadap Kepuasan Kerja dan Dampaknya terhadap Kinerja Pegawai

Yufnizarman Yufnizarman — 2025-11-09

Human resource management plays an important role in improving work motivation, work discipline, and job satisfaction, in achieving good performance. The current approach to human resource management is no longer merely administrative, but has become a strategic function that directly contributes to the competitive advantage of the organization. This study aims to determine and analyze the description of motivation, discipline, job satisfaction, and employee performance at the Main Branch Office of Bank Jambi. This study uses a descriptive verification method, with PLS analysis. Based on the results of the descriptive analysis, it is explained that discipline is categorized as "Very High". Motivation is included in the "Very High" category. Job satisfaction is included in the "High" category. Meanwhile, employee performance is in the "High" category. This study found that motivation and discipline have a significant and positive effect on job satisfaction, which then has an impact on improving employee performance at the Main Branch Office of Bank Jambi. With increased discipline and motivation, employee job satisfaction also increases, which ultimately has a positive effect on their performance. In addition, job satisfaction functions as a mediating variable that links motivation and discipline with employee performance, emphasizing the importance of managing and developing both factors to achieve maximum work performance in the organization.

Pengaruh Gaya Kepemimpinan dan Budaya Organisasi terhadap Kinerja Pegawai dimediasi Kepuasan Kerja

Deviyen Novanto — 2025-11-09

This study aims to describe leadership style, organizational culture, job satisfaction, and employee performance at Bank Jambi Main Branch Office, as well as to analyze the influence of leadership style and organizational culture on job satisfaction and their impact on employee performance. This research employed a descriptive-verificative approach with Partial Least Square (PLS) analysis. The descriptive results show that leadership style obtained a total score of 2,941, categorized as good. Organizational culture was also categorized as good with a score of 2,934. Job satisfaction was categorized as high with a score of 2,200, while employee performance was categorized as high with a score of 3,407. The verificative analysis revealed that leadership style and organizational culture have a positive and significant effect on both job satisfaction and employee performance. The better the leadership style and the stronger the organizational culture implemented, the higher the employees’ job satisfaction. Job satisfaction itself was proven to contribute positively to the improvement of employee performance. Furthermore, leadership style and organizational culture not only directly affect performance but also indirectly through job satisfaction. In conclusion, an effective leadership style and a conducive organizational culture play an important role in fostering job satisfaction and improving overall employee performance.

Pengaruh Beban Kerja dan Kompensasi terhadap Turnover Intention dengan Kepuasan Kerja sebagai Variabel Mediasi (Studi pada Industri Makanan dan Minuman di Kabupaten Banyumas)

Muhammad Iqbal Tirta Kusuma — 2025-11-09

This study aims to analyze the effects of workload and compensation on turnover intention, with job satisfaction as a mediating variable, in the food and beverage industry in Banyumas Regency. A quantitative approach using a survey was employed with 94 respondents selected through purposive sampling, ensuring a comprehensive representation of the industry. Data analysis used Structural Equation Modeling–Partial Least Squares (SEM-PLS) through SmartPLS 4, a robust and widely accepted method. The results showed that workload had a significant positive effect on turnover intention; compensation had a significant negative effect on turnover intention; workload had a significant negative effect on job satisfaction; compensation had a significant positive effect on job satisfaction; and job satisfaction had a significant negative effect on turnover intention. In addition, job satisfaction mediated the effect of workload and compensation on turnover intention.

Environmentally Friendly School Design towards Sustainable Adiwiyata Schools

Mirzam Arqy Ahmadi — 2025-11-09

Muhammadiyah 7 Joyosuran Elementary School has the potential to become an Adiwiyata School but still faces obstacles, including a lack of mentorship and uncoordinated implementation of green schools, which have led to low interest in literacy related to the Adiwiyata School concept. However, through a community empowerment program, the school has successfully increased the knowledge of school residents about the Adiwiyata school concept, fostering environmental awareness and encouraging the development of potential, increased competitiveness, and school independence towards the Adiwiyata School predication. This success is a testament to the dedication and hard work of our school community.

Hubungan Manajemen Sumber Daya Manusia Strategis terhadap Produktivitas Karyawan Kelompok Peternakan di Kalimantan Timur

Ariesta Heksarini — 2025-11-09

Employee productivity is a critical determinant of competitiveness and sustainability in the agribusiness sector, particularly modern livestock farming in developing countries. Despite the importance of technology adoption, the effectiveness of Strategic Human Resource Management (SRM) in shaping employee competencies and enhancing productivity remains underexplored in the livestock sector. This study analyzes the direct and indirect impacts of Strategic HRM on work productivity through employee competencies in modern livestock farming clusters in East Kalimantan, Indonesia. A quantitative explanatory research design was employed, and data were collected from 76 respondents across three livestock farming clusters. Using Structural Equation Modeling with Partial Least Squares (SEM-PLS) through SmartPLS 4, the study evaluated the measurement and structural models. The results indicate that SHRM has a positive and significant impact on productivity and strongly enhances employee competency. Competence also has a direct positive impact on productivity and acts as a mediator in the relationship between SHRM and productivity. Theoretically, this study extends the Ability-Motivation-Opportunity (AMO) framework and the resource-based view by confirming competency as a key mediating mechanism. In practice, these findings provide practical insights for you, the managers and policymakers, on implementing competency-based HR strategies, continuous training, and incentive systems to strengthen productivity in agribusiness companies. Your role in this process is crucial and integral.

Peran Informasi Asimetri sebagai Moderasi pada Pengaruh Keadilan Organisasi dan Kesesuaian Kompensasi terhadap Kecurangan

Rispantyo Rispantyo — 2025-11-09

This study examines the role of information asymmetry in the influence of organizational justice and compensation appropriateness on fraud. Moderation analysis is necessary to examine phenomena within an organization, so that organizational leaders can develop diverse models for achieving targeted performance. The researchers used a survey method to achieve this research objective. The survey was conducted by distributing questionnaires to targeted respondents. The respondents were employees at Bank Perkreditan Rakyat (BPR) in Klaten Regency. The 47 data collected were analyzed using several analytical tools. The instruments used passed validity and reliability tests, as well as the classical assumption test. Hypothesis testing used regression analysis with interaction terms. The results of the path analysis indicated that organizational justice had a significant effect on fraud. Compensation appropriately had an effect, but not a significant effect on fraud. Moderation analysis indicated that information asymmetry was not a moderating variable in either the effect of compensation appropriateness or organizational justice on fraud.

Peran Artificial Intelligence (AI) dalam Seleksi Karyawan: Menjanjikan Objektivitas atau Membawa Tantangan Baru?

Abdul Fidayan — 2025-11-09

The use of AI in recruitment is growing due to its ability to speed up processes, reduce costs, and make assessments more consistent. This study aims to determine how AI affects the employee selection process, including its benefits and challenges. The research method used a mixed approach: distributing questionnaires to 130 employees who had participated in AI-based selection processes and conducting interviews with three HR departments from companies that have implemented AI. The results showed that AI is seen as helping make the selection process faster, more measurable, and more consistent, thereby reducing human bias. However, several perceived challenges remain, including a lack of clarity about how AI selection results are determined, AI's limitations in assessing non-technical aspects (e.g., communication and creativity), a perceived lack of personalization in the candidate experience, and the risk of missing potential candidates due to keyword-based systems. In conclusion, AI can improve the objectivity and effectiveness of recruitment, but it is not without its problems. Therefore, AI implementation should continue to be integrated with human resources, along with increased system transparency, algorithm improvements (such as refining the weighting of different factors in the selection process), and attention to the candidate experience. In this way, the recruitment process can be faster, fairer, and remain humane.

Pengaruh Investasi Perbankan dan Ekowisata terhadap Optimalisasi Portofolio berbasis ESG pada Pembangunan Green Capital IKN

Musdalifah Azis — 2025-11-09

This study scrutinizes the strategic importance of ecotourism in bolstering the competitiveness of green investment in the Indonesian Capital City (IKN). Using the Partial Least Squares – Structural Equation Modeling (PLS-SEM) method through SmartPLS, this study explores the causal relationship between latent variables represented by banking financial indicators (ROA, ROE), ecotourism performance (number of tourists, ecotourism ROI), and ESG portfolio indicators (ESG score, ESG mutual fund returns). The results demonstrate that ecotourism has a positive and significant effect on ESG portfolio optimization, as evidenced by the contribution of the number of tourists and ROI that can enhance the ESG score and the performance of sustainable financial instruments. Conversely, banking investments show a limited effect on ESG portfolio optimization, underscoring the need for a more robust integration of sustainability principles into banking practices in Indonesia. In conclusion, this study underscores the strategic importance of ecotourism in strengthening the competitiveness of green investment in IKN, and the necessity to bolster the banking sector's commitment to ESG policies. These insights offer practical implications for governments, regulators, and industry players in crafting more comprehensive sustainable development strategies.

RegTech sebagai Strategi Manajemen Berkelanjutan dalam Penguatan Ekosistem Finansial Digital: Systematic Literature Review Implementasi AI untuk Credit Scoring dan Supply Chain Finance di Era Ekonomi Global

Muhammad Rohmanudin — 2025-11-09

This study aims to analyze sustainable management strategies through strengthening the RegTech-based financial ecosystem with AI optimization in credit scoring and supply chain finance to support the resilience of Indonesia's industrial and maritime economy in the face of global volatility and prevent public losses due to data manipulation, such as those that occurred in the Investree and eFishery cases. This study uses a qualitative approach and a systematic literature review (SLR) of international journals indexed in the Emerald platform (2015-2025) that discuss the implementation of RegTech in the financial services sector, with inclusion criteria focused on regulatory technology and exclusion of journals irrelevant to the financial industry. The findings show that AI-based RegTech can improve real-time monitoring, anomaly detection, and the accuracy of credit risk assessments, as well as supply chain finance security, but faces challenges of data fragmentation, outdated systems, algorithmic bias, and regulatory complexity that require modern, collaborative infrastructure. The study's limitations lie in its reliance on a single data source and in generalizing across emerging market countries, with implications for the need to develop an Integration Platform as a sustainable regulatory sandbox to integrate the fintech ecosystem and support national economic resilience. This research makes an original contribution by identifying a sustainable RegTech management model specific to the Indonesian context and recommending strategies to strengthen the industrial and maritime-based economy through AI optimization, underscoring the significance of the study's findings for the future of RegTech in Indonesia.

Bauran Pemasaran Jasa dan Kualitas Layanan Berpengaruh terhadap Kepuasan dan Loyalitas Wisatawan Domestik di Sulawesi Selatan

Jeni Kamase — 2025-11-09

This study aims to analyze the influence of the service marketing mix and service quality on tourist satisfaction and loyalty. The research model includes seven pathways: five direct and two indirect. The analysis indicates that the service marketing mix and service quality have a positive, significant effect on tourist satisfaction. Tourist satisfaction has also been shown to have a positive, significant effect on loyalty. Meanwhile, the service marketing mix has a positive but insignificant direct effect on tourist loyalty, but a significant indirect effect through satisfaction. Conversely, service quality has a positive, significant effect on loyalty, both directly and indirectly through satisfaction. These findings underscore the importance of service quality and optimizing the service marketing mix to increase tourist satisfaction and loyalty, with clear implications for the design and management of tourism services.

Human Capital Exellence: Investasi Sumber Daya Insani dan Tata Kelola dalam Meningkatkan Daya Saing Karyawan Perbankan Syariah

St. Sukmawati S — 2025-11-09

Islamic banking in Indonesia faces significant challenges in managing competitive human capital (HC), despite its rapid development in line with the growing awareness of Sharia- based finance. This study aims to analyze the effect of human capital investment, namely salary and training, on employee performance in Islamic commercial banks, and to examine the role of Good Corporate Governance (GCG) as a moderating variable. The research employs a quantitative approach using panel data from seven Islamic commercial banks over a ten-year period (2015–2024), analyzed with multiple regression and Moderated Regression Analysis (MRA) through EViews software. The results reveal that salary has a significant effect on employee performance, while training shows no significant impact. Furthermore, GCG significantly influences performance and strengthens the effect of salary on performance, but does not moderate the relationship between training and performance. These findings indicate that financial compensation supported by sound governance is a key factor in enhancing employee productivity and competitiveness, whereas the effectiveness of training still requires improvement in terms of planning and implementation. In conclusion, the application of GCG principles is not only crucial as a governance instrument but also strategic in optimizing human capital investment aligned with Sharia values, thereby providing a foundation for managerial policies of Islamic banks as well as regulators to strengthen sustainability and competitive advantage in Indonesia’s Islamic banking sector.

Pengaruh Perceived Organizational Support dan Work Life Balance terhadap Employee Engagement Dosen Perguruan Tinggi

M. Irfan Maulana Bima — 2025-11-09

This study aims to determine the effects of perceived organizational support and work-life balance on the dimensions of employee engagement—vigor, dedication, and absorption—among university lecturers in Indonesia. Data were obtained by distributing questionnaires to 170 university lecturers in Java and Sulawesi. The results showed that perceived organizational support positively affected all three dimensions of employee engagement. However, work-life balance had a positive effect only on vigor, with no effect on dedication or absorption. Perceived organizational support can be utilized to improve employee engagement among university lecturers.

Model Pengembangan Ekonomi Jemaat melalui Optimalisasi Potensi Lokal: Analisis Kasus di GMIT Elim Enobesa

Afni Elfin Loa — 2025-11-09

The church, a significant player not only in spiritual development but also in the socio-economic transformation of its congregation, is the focus of this study. The GMIT Elim Enobesa congregation in South Central Timor Regency, with its abundant agricultural potential, faces challenges such as limited market access, weak marketing strategies, and geographical constraints. These obstacles hinder the transformation of the harvest into a viable source of income. The study's goal is to devise a model for congregational economic development that harnesses local potential. The theoretical approach, Asset-Based Community Development (ABCD), is centered on mobilizing community assets. The study employed a qualitative case study method with purposive informants, including pastors, congregational administrators, community leaders, and business owners. Data were collected through interviews, observation, and documentation, and then analyzed thematically using the Miles, Huberman, and Saldana model. The results show that the congregation possesses four main assets: (1) physical assets in the form of fertile agricultural land and local food products; (2) human assets in the form of labor and traditional skills; (3) social assets in the form of congregational solidarity and the church's organizational structure; and (4) cultural assets in the form of cooperation values and local agricultural traditions. Optimizing these four assets has resulted in a congregational economic development model that emphasizes agricultural processing, strengthening congregation-based economic institutions, and expanding marketing networks through the support of the church and external partners. The study's conclusions confirm that congregational economic empowerment based on local potential can increase income, strengthen social solidarity, and most importantly, foster congregational independence. The church, as a strategic facilitator and key driver, plays a crucial role in enabling this model to be replicated in other congregations with similar contexts.

Strategi Pengembangan Sumberdaya Manusia untuk Pariwisata Halal di Indonesia

Yeni Absah — 2025-11-09

Human resource development for halal tourism in Indonesia faces complex challenges from various aspects. From the government's perspective, different training programs have been implemented through Vocational Training Centers (BLK), the Tourism Office, and related institutions, but the quality of human resources remains suboptimal, particularly in foreign language proficiency, cultural understanding, and competency requirements for the tourism industry. Furthermore, the low welfare of employees working in the tourism sector increases employee turnover. From an industry perspective, weaknesses in work discipline, limited understanding of halal standards, and limited adaptation to digital technology are key obstacles. However, leadership grounded in example and spirituality has been proven to foster greater discipline and integrity, offering a powerful solution to these challenges. At the same time, the digitalization of halal tourism promotion is a strategic factor in enhancing the competitiveness of halal tourism in Indonesia. From a social and cultural perspective, the emergence of public resistance to halal facilities and the stigma of Islamization demonstrate the need for a more inclusive communication strategy, sensitive to diversity, and aligned with local wisdom. Therefore, developing human resources for halal tourism in Indonesia requires an integrated approach that combines government policies, industry practices, and socio-cultural acceptance to create a competitive, sustainable sector.

Pengaruh Kualitas Produk, Citra Merek, Kepercayaan dan Harga terhadap Keputusan Pembelian pada Ateku Kopi Medan

Jon Henri Purba — 2025-11-09

The research aims to determine and analyze the partial or simultaneous influence of product quality, brand image, trust, and price on purchasing decisions at Ateku Kopi Medan. The total research sample was 188 people. The data analysis method used is multiple linear regression analysis. The research results show that partial product quality has a positive and significant effect on purchasing decisions. Brand image has a positive and significant effect on purchasing decisions. Trust has a positive and significant effect on purchasing decisions. Price has a positive and significant influence on purchasing decisions. The research results simultaneously show that there is a significant influence between product quality, brand image, trust, and price on purchasing decisions.

Mengungkap Determinan Budaya Kerja Organisasi Perusahaan di Era Dinamika Bisnis

Junika Napitupulu — 2025-11-09

This study aims to examine the influence of organizational structure, organizational characteristics, and management style on organizational work culture in Indonesian companies. A descriptive quantitative approach was employed, using multiple linear regression analysis. Data were collected via online questionnaires distributed to 100 managers across various industries, selected using the census method. The findings reveal that management style has a significant and positive partial effect on work culture, while organizational structure and characteristics show no significant effect. However, all three variables together significantly affect the development of work culture, contributing 86.5% to its variability. These results highlight the critical role of effective leadership styles in shaping a healthy and adaptive organizational culture. This research contributes to organizational behavior theory and offers practical implications for value-based managerial strategies.

Perilaku Oportunistik Manajerial dan Overvalued Equity: Peran Kepemilikan Manajerial dan Kebijakan Dividen Berkomitmen Pertumbuhan Perusahaan

Jeudi Agustina Taman Parulian Sianturi — 2025-11-09

This literature review examines the concept of managerial opportunistic behavior from the perspective of agency theory, which is known to be one of the factors contributing to overvalued equity. This condition makes it difficult for companies to return to their original position if left unaddressed. Therefore, companies must understand these factors to avoid bankruptcy. Thus, through this literature review, it is hoped that companies will recognize that managerial opportunistic behavior, as measured by free cash flow, is suspected to be one of the triggers of a decline in company value and ultimately leads to bankruptcy. This study will use two indicators to measure company value —overvalued equity and Tobin's Q — to compare actual company value. Managerial ownership, as a moderating variable, is suspected to strengthen or weaken its influence in causing overvalued equity. This situation must be resolved immediately; therefore, a construct known as the Company's Growth-Committed Dividend Policy is proposed as a mediating variable to overcome overvalued equity. Indeed, the research conducted is still in the form of literature; however, in the future, by using empirical data, it is hoped that it will be possible to prove that the dividend policy committed to company growth is able to overcome the current problems regarding the influence of managerial opportunistic behavior on company value.

Meningkatkan Kualitas SDM dengan Memanfaatkan Bonus Demografi: Tinjauan Konseptual

Mislan Sihite — 2025-11-09

The purpose of this paper is to examine the role of universities in improving human resource quality by utilizing the demographic bonus. Improving human resource quality is the goal of all nations and countries, because high-quality human resources enable prosperity and social welfare. Indonesia is entering a demographic bonus period while simultaneously facing a challenge of low human resource quality. Many programs and strategies can be implemented to improve human resources. The demographic bonus Indonesia is experiencing can be an opportunity to develop its potential by improving the quality of its human resources. This improvement in human resource quality is a collaborative process that involves various stakeholders, including the government, industry (private sector), and universities. The presence of universities, government, and industry, along with the active participation of the audience, will help create superior, high-quality human resources. This paper uses descriptive methods and qualitative techniques. The role of universities, government, and industry in utilizing the demographic bonus can improve human resource quality.

Analisis Employee Engagement, Teamwork, Career Development, Work Life Balance terhadap Kinerja Pegawai pada PT. Lintong Bintang Makmur Medan

Robinhot Gultom — 2025-11-09

This study aims to determine the influence of employee engagement, teamwork, career development, and work-life balance on employee performance at PT. Lintong Bintang Makmur Medan. Lintong Bintang Makmur Medan. This study is a quantitative approach, with a sample of 81 respondents. The results of the t-test indicate that Employee Engagement does not affect employee performance, while Teamwork, Career Development, and Work-Life Balance have a significant effect on employee performance. The F hypothesis test further confirms that these factors have a significant effect on employee performance. The analysis of the coefficient of determination (Adjusted R-Square) is particularly empowering, showing that 67.7% of employee performance can be explained by these factors, equipping HR professionals and business managers with actionable insights to improve employee performance.

Analisis Bibliometrik Integrasi Kecerdasan Buatan dalam Pemasaran Media Sosial: Tren Terkini dan Agenda Riset Masa Depan

Ratna Dewi — 2025-11-09

This bibliometric analysis is a collaborative effort that explores the integration of Artificial Intelligence (AI) in social media marketing, with a focus on publications from 2015 to 2024. Drawing on the Scopus and Web of Science databases, the study identifies the most influential authors, journals, institutions, and countries, and assesses productivity, impact, and collaboration patterns in this research domain. The findings reveal a significant growth in this field, with an annual growth rate of 40.98% and an average of 32.13 citations per document, confirming the growing academic interest in the application of AI in social media marketing. The study highlights key trends, such as the rise of AI-generated influencers and the use of predictive analytics to optimize marketing strategies. These results, a testament to our collective efforts, provide valuable insights for academics and practitioners and suggest future research directions that explore the social, ethical, and economic implications of AI in marketing, with a particular focus on small and medium-sized enterprises (SMEs). This paper advances the theory and practice of AI-based digital marketing by providing a comprehensive overview of the current landscape and suggesting avenues for further research.

Hubungan Sistem Kerja Shift dan Komitmen Organisasi terhadap Kinerja Karyawan Hotel di Makassar: Analisis Kuantitatif dengan Regresi Linier Berganda

Ramlawati Ramlawati — 2025-11-09

This study aims to analyze the influence of shift work systems and organizational commitment on employee performance in a four-star hotel in Makassar City. A quantitative approach was employed using primary data collected through questionnaires. The study involved 98 employees who served as both the population and the sample. Data were analyzed using multiple linear regression with the Statistical Product and Service Solutions (SPSS) software. The results indicate that the shift work system variable has a positive but insignificant effect on employee performance. In contrast, organizational commitment has a positive and significant effect on employee performance. This study contributes empirically to the human resource management literature, particularly regarding the effectiveness of shift work systems and the importance of organizational commitment in enhancing employee performance within the hospitality industry. Furthermore, the findings provide practical implications for hotel management in designing adaptive and performance-oriented work policies.

Kualitas Layanan Logistik Digital dan Persepsi sebagai Pendorong Kepuasan serta Loyalitas Pelanggan: Studi pada Pengguna Jasa Logistik di Makassar

Serlin Serang — 2025-11-09

This study aims to examine the influence of digital logistics service quality and perceived value on customer satisfaction and loyalty among logistics users in Makassar, Indonesia. Using a quantitative approach, data were collected from 272 respondents who actively use digital logistics services and analyzed through Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that logistics service quality and perceived value significantly affect both customer satisfaction and loyalty. However, customer satisfaction was not found to be a significant predictor of loyalty, suggesting a paradigm shift from the traditional satisfaction-based loyalty model to a value-driven loyalty perspective. Theoretically, this study enriches the service marketing literature by integrating the perspectives of Service-Dominant Logic and Relationship Marketing, while simultaneously challenging the classical Expectancy-Disconfirmation Theory. Practically, the findings highlight that digital logistics providers should prioritize service innovation, system reliability, and price transparency as key strategies for fostering customer loyalty. This study contributes to a deeper understanding of consumer behavior in emerging markets’ logistics services and opens avenues for further research involving variables such as trust and digital experience.

Mengintegrasikan Tanggung Jawab Sosial Perusahaan, Pengungkapan Emisi Karbon, dan Inovasi Hijau untuk Meningkatkan Kinerja Keuangan dan Nilai Perusahaan

Budiandriani Budiandriani — 2025-11-09

Climate change and stakeholder pressures drive manufacturing companies to integrate sustainability practices into their business strategies. This study examines the integrative effect of Corporate Social Responsibility (CSR), carbon emission disclosure, and green innovation on the financial performance and firm value of manufacturing companies in the Makassar Industrial Zone. Data were collected through questionnaires distributed to company managers and analyzed using Structural Equation Modeling (SEM) with AMOS version 27. The results indicate that CSR has a positive and significant impact on both financial performance and firm value, directly and through mediating pathways. In contrast, carbon emission disclosure and green innovation do not have a significant effect on financial performance or firm value. Financial performance is proven to be a significant mediator in enhancing firm value. These findings emphasize the importance of CSR as a sustainability strategy capable of generating tangible economic impact, while carbon disclosure and green innovation require more strategic integration to create added value. This study provides a theoretical contribution by expanding the understanding of the role of CSR, environmental disclosure, and green innovation in improving company performance and value, as well as practical implications for developing sustainable business strategies in the manufacturing sector in Eastern Indonesia.

Analisis Pengungkapan Sustainability Reporting dan Corporate Social Responsibility (CSR) terhadap Nilai Perusahaan dengan Manajemen Keuangan sebagai Variabel Mediasi

Husnah Husnah — 2025-11-09

This study aims to analyze the influence of sustainability reporting and corporate social responsibility (CSR) on firm value, with financial management as a mediating variable. The research method uses a quantitative approach with panel data on banking companies listed on the Indonesia Stock Exchange (IDX) for the 2022–2024 period. Data were obtained from annual reports, sustainability reports, and company financial reports. Path analysis and the Sobel test were used to examine the mediating role of financial management. The results show that sustainability reporting and CSR have a negative and significant effect on both firm value and financial management. Conversely, financial management has a positive and significant effect on firm value. The mediation test revealed that financial management does not mediate the effect of sustainability reporting on firm value, but it does mediate the effect of CSR on firm value. These findings confirm that sustainability and CSR disclosure practices are not yet viewed as primary considerations by investors. Therefore, their implementation needs to be carried out consistently, credibly, and aligned with core business strategies to increase firm value, providing clear implications for practice.

Risiko Perubahan Iklim dan leverage sebagai Moderasi terhadap Financial Performance pada Industri Pertambangan Batu Bara (Studi Kasus di Indonesia)

Wahyuningsih Wahyuningsih — 2025-11-09

This study analyzes the impact of climate change risk on the financial performance of the Indonesian coal mining industry, while accounting for leverage as a moderating factor. Leverage, in this context, refers to the use of debt to finance operations and investments. As the world's largest coal producer, Indonesia faces dual pressures between maintaining financial stability and adapting to physical risks and climate transition policies. This study uses data from 33 coal companies for the 2021-2024 period using a panel data regression approach. The results of the Feasible Generalized Least Squares (FGLS) analysis indicate that climate risk negatively affects ROA and ROE but positively affects ROCE and the price-to-book ratio. These findings indicate that, despite declining short-term profitability, companies can maintain capital efficiency and achieve higher market valuations. Leverage is shown to strengthen the relationship between climate risk and financial performance, suggesting that the use of debt can moderate the impact of climate risk on financial performance. This study provides an original contribution by integrating financial and climate risk perspectives in the context of developing countries. Its practical implications support the formulation of climate risk management strategies and sustainable industrial policies for relevant stakeholders.

Pengaruh Kualitas Kehidupan Kerja, Pengembangan Karir dan Komunikasi Internal terhadap Kepuasan Kerja Pegawai sebuah Kantor Kecamatan di Kabupaten Deli Serdang

Siti Normi — 2025-11-09

This study, conducted at a sub-district office in Deli Serdang Regency, aimed to determine the influence of quality of work life, career development, and internal communication on employee job satisfaction. The study employed a rigorous quantitative descriptive approach, with the entire population of sub-district office employees serving as the sample. Data collection methods included questionnaires, observation, and literature review, and the analysis used multiple linear regression to determine the influence of the independent variables on the dependent variable. The results of the study indicate that, to some extent, the quality of work life has a significant effect on job satisfaction, while career development and internal communication do not.

Anteseden Kebencian Merek dalam Industri Kopi Janji Jiwa dan Jiwa Toast di Surabaya

Margaretha Desmonda — 2025-11-09

This research aims to examine the influence of Negative Past Experience on Brand Hate, Rumors on Brand Hate, Brand Hate on Negative Word of Mouth, Negative Past Experience on Negative Word of Mouth through Brand Hate, and Rumors on Negative Word of Mouth through Brand Hate. As for this research, Brand Hate is a mediation where this mediation functions to mediate the relationship between the independent variable and the dependent variable. The sampling technique in this research is non-probability sampling with a purposive sampling technique. With the specified criteria, namely respondents aged 17 and over, respondents who live in Surabaya, respondents who don't like Kopi Janji Jiwa and Jiwa Toast in Surabaya, and have purchased Kopi Janji Jiwa and Jiwa Toast products in the last 6 months. The calculation results in this research show that Negative Past Experience has a positive effect on Brand Hate, Rumors have a positive effect on Brand Hate, Brand Hate has a positive effect on Negative Word of Mouth, Negative Past Experience has a positive effect on Negative Word of Mouth through Brand Hate, and Rumors have a positive effect positive versusNegative Word of Mouth through Brand Hate. Suggestions from researchers are that Kopi Janji Jiwa and Jiwa Toast can further improve their services in order to retain their consumers.

Peran Kajian Lingkungan Hidup Strategis dalam Mewujudkan Tujuan Pembangunan Berkelanjutan di Kabupaten Sigi

Asngadi Asngadi — 2025-11-09

The Strategic Environmental Assessment (KLHS) is an essential instrument for integrating environmental considerations into regional development policies. This study aims to examine the KLHS results of the Sigi Regency Medium-Term Development Plan (RPJMD), focusing on the integration of the Sustainable Development Goals (SDGs) into regional development planning. The method used is a descriptive approach, by analyzing the official KLHS documents of the Sigi Regency RPJMD and related secondary data, to illustrate the link between regional development programs and the 17 SDGs. The analysis was conducted by identifying, mapping, and describing the level of conformity of development programs with SDG indicators. The results show that of the 17 SDGs, several relevant objectives have been accommodated in the RPJMD, including poverty alleviation, improving the quality of education, gender equality, inclusive economic growth, food security, sustainable environmental management, and disaster risk reduction. However, there are still aspects that need strengthening, particularly ecosystem protection, clean energy management, and increased adaptive capacity to climate change. This study confirms that although most of Sigi Regency's development programs align with SDG indicators, synergy among the local government, community, and stakeholders is still needed to ensure that SDG implementation continues beyond planning and is reflected in development implementation and evaluation. Therefore, the Sigi Regency RPJMD has the potential to serve as a strategic instrument for supporting SDG achievement at the local level while simultaneously strengthening the direction of sustainable development that is responsive to environmental and socioeconomic challenges.

Analisis Unit Cost dalam Rangka Peningkatan Pelayanan Kesehatan Berkelanjutan di Kabupaten Tojo Una-Una (Pendekatan ABC/Active Based Costing)

Djayani Nurdin — 2025-11-09

This study aims to analyze the unit cost of health services in Tojo Una-Una Regency using the Activity-Based Costing (ABC) approach. The study focuses on calculating accurate unit costs for Community Health Center services and inpatient rates at Ampana Regional General Hospital, to support the determination of realistic and sustainable rates. The method used is quantitative with data collection through observation, documentation, questionnaires, and interviews. The results of the study indicate that the average unit cost per Community Health Center visit is Rp 116,734, consisting of a fixed cost of Rp 75,173 and a variable cost of Rp 41,561. The analysis produces three scenarios for Community Health Center rates (Rp 124,734, Rp 194,557, and Rp 291,835) and the corresponding government subsidies. For Ampana Regional Hospital, inpatient rates based on ABC are higher than current rates, ranging from Rp 177,908–Rp 477,573 (if the service charge is 40%) or Rp 266,862–Rp 716,360 (if the service charge is 60%) per day, depending on the room class. The study also found that the majority of the public expressed a willingness to pay for a rate increase of around 7–10%, which should make the audience feel optimistic about the potential for sustainable healthcare funding. The study recommends that local governments use the ABC analysis results as a reference for setting rates, consider appropriate subsidy schemes, and collaborate with BPJS Kesehatan to review capitation rates to ensure the sustainability of healthcare services.

Pandangan Karyawan Generasi Y dan Z terhadap Pinjaman Online dan PayLater dalam Mengelola Keuangan Pribadi

Surya Setyawan — 2025-11-09

Generation Y and Generation Z are considered productive workers who face challenges in managing their personal finances. The numerous offers of easy access to loans and the possibility of deferred payments require this generation to understand and manage these features effectively. This study provides an overview of online loans and PayLater from the perspective of Generations Y and Z. An online questionnaire was distributed to private employees of a management consulting company in Jakarta. The results showed that those with a good education tend to avoid using online loans and PayLater, even though these two facilities are considered not to interfere with their personal lives. This study also showed that there were no differences in views between Generations Y and Z regarding online loans and PayLater, except for their views on the use of online loans and their views on online loans as a financing tool that helps respondents' finances.

Kompetensi Tenaga Kesehatan dan Inovasi Layanan dalam Meningkatkan Retensi Pasien non BPJS: Peran Mediasi Brand Image Rumah Sakit dan Kepuasan Pasien

Alifah Ratnawati — 2025-11-09

This study aims to investigate and test the influence of healthcare worker competence and service innovation on non-BPJS patient retention, with hospital brand image and patient satisfaction as mediators. The selected sample comprised 222 patients undergoing examinations at the outpatient clinic of Muhammadiyah Islamic Hospital in Kendal, Central Java. This hospital was chosen due to its significant patient volume and diverse patient demographics, making it a suitable site for studying patient retention. Data were obtained by distributing questionnaires to selected respondents. Data analysis used PLS-SEM with the assistance of the Smart PLS software package version 4.0. The results of this study have practical implications for healthcare institutions. They demonstrate that healthcare worker competence influences hospital brand image and outpatient satisfaction. Service innovation influences hospital brand image but does not influence patient satisfaction. Brand image and patient satisfaction have been shown to increase patient retention. Kendal Islamic Hospital can enhance the role of hospital brand image as a mediator in the relationships between healthcare worker competence and patient retention, and between service innovation and patient retention. Patient satisfaction can also mediate the relationship between healthcare worker competence and patient retention, but it does not mediate the relationship between service innovation and patient retention. These findings can guide hospitals in improving their brand image and service innovation to enhance patient retention.

Analisis Bibliometrik Pariwisata Bahari di Indonesia dalam Konteks Ekonomi Maritim Menggunakan CiteSpace

Adrie Oktavio — 2025-11-09

This study maps the development of marine tourism research in Indonesia within the framework of the maritime economy (2010–2025) using a bibliometric approach. Data were collected from Google Scholar due to its broad scope, encompassing journal articles, proceedings, and local publications. Data were then analyzed using CiteSpace to track trends, collaboration networks, keyword clusters, and topic dynamics over time. Findings show a consistent increase in publications, with a shift in focus from marine ecosystem conservation to strengthening the role of coastal communities, integrating the blue economy, and utilizing destination digitalization. Co-occurrence analysis confirmed five main clusters: conservation, community participation, sustainable maritime economy, digital transformation, and socio-cultural impacts. These results position marine tourism not merely as a tourist activity but as a strategic instrument for sustainable maritime economic development. This study also highlights the need for more systematic research mapping to align with national policies and strengthen Indonesia's global competitiveness in the maritime sector.

Membangun Kepercayaan, Mendorong Minat Beli: Peran KOL dalam Pemasaran Produk Virtual Mobile Legends

Zahran Al Khairy Azhar — 2025-11-09

This study aims to analyze the influence of Key Opinion Leader (KOL) features, characteristics, recommendation information, and content on the purchase intention of the virtual product Mobile Legends, with customer trust as a mediating variable. The case study was conducted on the Markocop YouTube channel using a quantitative, non-probability sampling method with 200 respondents, and data analysis was conducted using AMOS Structural Equation Modeling (SEM). The results showed that the influence of KOL features on consumer trust was rejected, as was the impact of KOL characteristics. Conversely, recommendation information and KOL content were shown to affect consumer trust positively. In terms of purchase intention, KOL features had no effect, whereas KOL characteristics, recommendation information, and KOL content did. Consumer trust itself did not directly influence purchase intention, but acted as a mediator in the relationship between KOL features and purchase intention. The mediation of consumer trust in the relationship between KOL characteristics, recommendation information, and KOL content on purchase intention was rejected. These findings show that the content elements and information quality of KOLs are more decisive in building trust and driving purchase intention than KOL features or personal characteristics alone. This research not only makes theoretical contributions to the SOR-based digital marketing literature but also offers practical implications for e-sports brands, highlighting the relevance and applicability of our findings to their KOL-based promotional strategies.

Understanding Music Festival Brand Loyalty: The Roles of Brand Experience, Perceived Quality, and Brand Trust

Geoffrey Jefferson Cahyono — 2025-11-10

This study aims to analyze the influence of brand experience on brand loyalty, while considering the mediating roles of perceived quality and brand trust. The subjects of this study were visitors to Sounds of Downtown, an annual music festival in Indonesia. This study used a quantitative approach with an online questionnaire as the data collection method, and successfully collected 245 respondents. The data analysis technique used was Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The analysis indicates that brand experience has a positive and significant effect on perceived quality, brand trust, and brand loyalty. In addition, perceived quality and brand trust are also proven to be significant mediators in the relationship between brand experience and brand loyalty. These findings confirm that a positive brand experience not only directly influences loyalty but also strengthens the perception of quality and trust in the brand. The practical implications of these findings are significant for the development of experience-based marketing strategies, particularly in the entertainment and music event industries, providing actionable insights for marketers and event organizers.

Mengurai Hubungan Workload dan Quiet Quitting: Perspektif JD-R Model pada Karyawan Perusahaan Swasta di Yogyakarta

Ignatius Soni Kurniawan — 2025-11-10

The phenomenon of quiet quitting is increasingly relevant in the modern workplace, especially among younger generations, as it reflects the attitude of employees who work only within formal boundaries and take no extra initiative. This study aims to analyze the effect of workload on quiet quitting, considering the mediating roles of job satisfaction and cynicism within the Job Demands–Resources (JD–R) Model. The study was conducted among employees of private companies in Yogyakarta with at least 3 months of work experience. Using a quantitative approach, data were collected through accidental sampling by distributing questionnaires, resulting in 642 respondents. The collected data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results showed that workload had a significant positive effect on cynicism and a significant adverse effect on job satisfaction. Furthermore, cynicism was shown to increase quiet quitting, while job satisfaction decreased the tendency to quiet quitting. The findings also confirmed that cynicism and job satisfaction act as mediators in the relationship between workload and quiet quitting. The implications of this research are significant for workplace management, as they emphasize the importance of workload management and increasing job satisfaction to minimize the emergence of cynical attitudes and quiet quitting among employees.

The Influence of Price and Product Quality on Online Purchasing Decisions with Customer Testimonials as a Moderating Variable for Palangka Raya Students (Case Study of Shopee Users)

Firda Mutia Ramadani — 2025-11-10

This research aims to investigate the influence of price and product quality on online purchasing decisions among Palangka Raya students, with a focus on users of the Shopee platform. This research method uses a case study design with customer testimonials as a moderating variable. Data is collected through analysis and statistics used to find relationships between price, product quality, customer testimonials and purchasing decisions. It is hoped that the results of this research will provide valuable insight into the factors that influence online purchasing behavior among students, as well as the potential role of customer testimonials in measuring the influence of product price and quality. These findings can be useful for online merchants, business owners, and academics in understanding the dynamics of the e-commerce market in the region.

Business Strategy in the Sustainability of Rattan Handicraft SMEs in Central Kalimantan

Jelita Bintang Srikandi — 2025-11-10

Research in marketing management to improve MSME business performance. The sustainability of the business strategy is built with a vision, mission and positive influence to improve the welfare of the SMes business. The effect of entrepreneurship on innovation has an impact on SMes business performance. The innovation mediation variable in improving business performance is focused on the RBV theory with its application to SMes resource activities. This research was conducted quantitatively on 75 SMEs engaged in the rattan sector in Central Kalimantan. The results of the study stated that entrepreneurship significantly increases product innovation and product innovation can improve business performance. These results can be used as a reference in building business sustainability with entrepreneurial and innovative variables in improving business performance. The implications of this research can be a business strategy in improving business performance with a business strategy. The results of this study can be developed by considering digital marketing in further research.

Integrasi Pemasaran Hijau dan Keuangan dalam Memperkuat Kinerja dan Daya Saing Berkelanjutan UMKM: Studi Kasus pada KUB Nelayan di Kota Makassar

Tasrik Hasrat — 2025-11-10

This study examines the influence of green marketing and financial aspects on the performance and sustainable competitiveness of MSMEs, with a focus on Fishermen’s Joint Business Groups (KUB) in Makassar City. Fishermen’s MSMEs face challenges such as limited capital, low financial literacy, and minimal adoption of environmentally friendly marketing strategies. The research applies a quantitative approach using Structural Equation Modeling (SEM) with AMOS 27, involving KUBs that have operated for at least three years. Data were collected through questionnaires based on green marketing, finance, business performance, and sustainable competitiveness indicators, tested for validity and reliability. Results show that green marketing has a positive and significant effect on MSME performance and sustainable competitiveness. Conversely, financial aspects have a negative and insignificant effect on both variables, reflecting weak financial management practices. In addition, MSME performance positively and significantly influences sustainable competitiveness, emphasizing the importance of productivity, quality improvement, and effective management in achieving long-term competitiveness. Overall, findings highlight green marketing as a key driver of MSME performance and sustainability. Meanwhile, financial aspects require policy support through financial literacy programs, inclusive financing access, and green incentives to help fishermen’s MSMEs strengthen their sustainable competitiveness.

Pemetaan Investasi Hijau untuk Pembangunan Berkelanjutan: Analisis Bibliometrik dan Visualisasi

Caecilia Wahyu Estining Rahayu — 2025-11-10

This article aims to map the development and trends in green investment research through a bibliometric analysis using VOSviewer, based on bibliographic data from highly reputable publications. Three types of visualizations are used: network to view relationships between keywords, overlay to view time trends, and density to highlight the most frequently discussed topics. The results show three main clusters: (1) a red cluster representing stakeholder and policy engagement, (2) a green cluster representing energy transition and economic growth, and (3) a blue cluster representing data-driven policy impact evaluation. The overlay visualization shows a shift in research focus from macro issues to technical approaches such as green finance policy and fintech. Meanwhile, the density visualization highlights that keywords such as effect, economy, and evidence are gaining attention. This mapping reveals that green investment research is increasingly complex and integrated, involving economic, environmental, and financial technology aspects. These findings provide support for the development of evidence-based policies and the establishment of an investment ecosystem to achieve sustainable development.

Pengaruh Gaya Kepemimpinan Demokratis, Motivasi Kerja dan Kompensasi Financial terhadap Kepuasan Kerja Karyawan Koperasi Simpan Pinjam

Setyandri Rimanda — 2025-11-10

Like many other organizations, credit unions should also focus on fostering positive attitudes among their employees. This study aims to examine the influence of democratic leadership style, work motivation, and financial compensation on employee job satisfaction. The practical implications of these findings can empower organizational leaders to make informed decisions. Data were obtained by distributing questionnaires to 62 employees of a savings and loan cooperative in South Sumatra. The data were analyzed using multiple linear regression, preceded by a number of assumption tests. The results indicate that all three factors—democratic leadership style, work motivation, and financial compensation—influence employee job satisfaction. Discussion and recommendations are presented at the end of this section.

Blue Bond: Innovation in Financing Indonesian Maritime Infrastructure Development

Kasi Eselonirmala Waruwu — 2025-11-10

Indonesia, the world’s largest archipelagic country, possesses vast maritime and geostrategic potential. However, the maritime sector’s contribution to national GDP has stagnated at about 11 percent, mainly due to a significant infrastructure financing gap, of which only 25 percent is covered by the State Budget (APBN). Within the blue economy framework, blue bonds are introduced as an innovative instrument to mobilize funds for sustainable maritime development. This study reviews global practices of blue bonds, with particular attention to Indonesia’s first issuance in May 2023, and offers policy recommendations. Using a qualitative literature review of regulations and institutional reports, the analysis shows that blue bonds can effectively finance marine conservation and infrastructure but face risks of bluewashing due to the lack of clear technical standards for “blue” projects. The study highlights the need for credible project prioritization, based on Asian Development Bank’s (ADB, 2023) eight categories. Strengthened regulations, blended finance, inclusive governance, and transparent implementation are essential to ensure Indonesia’s blue bond success and to strengthen its position in the global blue economy.

Pengaruh Manajemen Laba, Ukuran Perusahaan, Likuiditas, dan Profitabilitas terhadap Agresivitas Pajak

Bagas Krisnugraha — 2025-11-10

This study aims to determine the effect of earnings management, company size, liquidity, and profitability on tax aggressiveness. Earnings management is measured using discretionary accruals (DA); company size is proxied by the natural logarithm (Ln) of total assets; liquidity is proxied by the current ratio; profitability is proxied by return on assets (ROA); and tax aggressiveness is proxied by the effective tax rate (ETR). The research method, a quantitative approach, involves the use of secondary data obtained from the Indonesia Stock Exchange (IDX) and company websites. The population in this study is property, real estate, and building construction companies listed on the Indonesia Stock Exchange in 2017-2019. The sample selection method in this study uses judgment sampling, a form of purposive sampling in which sampling is based on specific criteria. The data analysis technique uses multiple linear regression analysis, a method that allows for the examination of the relationship between multiple independent variables and a dependent variable. The results show that earnings management, company size, and liquidity do not affect tax aggressiveness. Profitability positively affects tax aggressiveness.

Pengaruh Environmental, Social, Governance (ESG), Profitabilitas, dan Leverage terhadap Nilai Perusahaan pada Perusahaan Sub Sektor Makanan dan Minuman di Bursa Efek Indonesia

Margaretha Putri Yunita Ome — 2025-11-10

The business world has consistently faced criticism for its environmental and social impacts. To mitigate this criticism, many countries have required companies to publish ESG (Environmental, Social, and Governance) reports. The business world is focused on sustainable development through the disclosure of ESG principles to support the 2030 SDGs. This study aims to examine the relationships among Environmental, Social, and Governance (ESG) disclosure, profitability, leverage, and firm value. The subjects of this study were food and beverage sub-sector companies listed on the Indonesia Stock Exchange for the 2022-2023 period. The sample used consisted of 17 food and beverage sub-sector companies listed on the Indonesia Stock Exchange for the 2022-2023 period. The results show that environmental and social governance have no effect on firm value. Meanwhile, profitability and leverage do influence firm value. This finding is relevant to the current business world, as it indicates that investors tend to focus on short-term information, while corporate practices with long-term impacts are not.

Pengaruh Merger terhadap Kinerja Bank Syariah Indonesia (BSI) ditinjau dari Segi Keuangan, Good Corporate Governance (GCG) dan Corporate Social Responsibility (CSR)

Gionvanni Medianto — 2025-11-10

Our study sets out to dissect the impact of the merger on financial performance, corporate governance (Good Corporate Governance/GCG), and corporate social responsibility (CSR) at Bank Syariah Indonesia (BSI). We measure financial performance using the Return on Assets (ROA), Return on Equity (ROE), and Operating Expenses to Operating Income (BOPO) ratios. Our approach is quantitative and comparative, pitting performance data from the pre-merger period (2017–2020) against the post-merger period (2021–2024). The results show a significant difference in BSI's financial performance before and after the merger. In general, there was an increase in the effectiveness and efficiency of financial performance post-merger, as reflected in higher ROA and ROE and a lower BOPO ratio. In terms of governance, the GCG assessment also improved, as reflected in the Corporate Governance Perception Index (CGPI) score. However, it's concerning that CSR performance declined after the merger. This finding aligns with efficiency theory, which states that in the initial post-merger phase, companies focus more on internal stabilization, system integration, and cost rationalization. These post-merger efforts could result in reduced funding allocations for CSR activities, a trend that warrants attention.

Kontribusi Extraversion, Neuroticism, dan Openness terhadap Green Buying Intention pada Konsumen di Era Sustainability

Rubiyanto Rubiyanto — 2025-11-10

This study examines the contributions of the Big Five personality dimensions—Extraversion, Neuroticism, and Openness—to consumers' green buying intentions in the sustainability era. A quantitative approach was used, using questionnaires and multiple linear regression analysis. The results indicate that all three personality variables—Extraversion, Neuroticism, and Openness—influence consumers' purchase intentions for environmentally friendly products. These findings emphasize the important role of psychological factors in shaping sustainable consumption behavior, while also providing theoretical contributions to the development of consumer behavior science and managerial implications for sustainability-based marketing strategies.

Work Passion dan Organizational Support terhadap Employee’s Career Commitment dengan Mediasi Work-Family Interface dan Autonomy Support sebagai Variabel Moderasi

Lia Amalia — 2025-11-10

The purpose of this study was to explain the influence of work passion and organizational support on the work-family interface. Furthermore, the influence of the work-family interface on employee career commitment was also examined. The mediating variables, namely, the work-family interface and autonomy support — were analyzed. The work-family interface and autonomy support were not just analyzed as mediating variables, but also as moderators, which means they play a crucial role in influencing the relationship between work passion, organizational support, and employee career commitment. The data collection process for this study was conducted with meticulous care. A survey was used, and responses were measured on a Likert scale to ensure accuracy. The population under study, private-sector employees in the transportation industry who provided taxi services, was carefully selected. The sample, which comprised private-sector employees in the transportation industry with more than 1 year of service, working shifts and public holidays, was chosen with precision. The total number of respondents was 195, providing a robust dataset for analysis. Data processing used the SEM-PLS method, a reliable and widely accepted approach in the field of research. The results showed that Harmonious Work Passion, Organizational Support, and Work-Family Conflict significantly influenced Employee Career Commitment. This suggests that fostering a harmonious work passion, providing strong organizational support, and managing work-family conflicts can positively impact employee career commitment. Furthermore, Organizational Support significantly influenced Work-Family Conflict, indicating that a supportive organizational environment can help mitigate work-family conflicts. However, Obsessive Work Passion and Work-Family Enrichment did not influence Employee Career Commitment, suggesting that these factors may not be as significant in determining career commitment. Harmonious Work Passion and Organizational Support did not influence Work-Family Enrichment, indicating that these factors may not directly contribute to work-family enrichment. Work–Family Interface does not mediate the influence between Harmonious Obsessive Work Passion and Career Commitment, and Autonomy Support does not moderate the relationship between Work Passion and Work-Family Interface.

Pengaruh Motivasi, Profesionalitas, Kompetensi, dan Pengalaman Kerja terhadap Kinerja Guru

Mira Yona — 2025-11-10

This study aims to determine the influence of motivation, professionalism, competence, and work experience on teacher performance at SMP Negeri 36 Batam. The method used was a quantitative descriptive design, with a sample of 33 respondents. The analysis technique used classical assumption tests and hypothesis testing. The data analysis of this study showed that the T-test results indicated the motivation variable had a calculated t value of 4.504 > t table (2.04841) and a significance level of 0.000 < 0.05, indicating a significant influence on motivation. The professionalism variable had a calculated t value of 4.517 > t table 2.04841 and a significance level of 0.000 < 0.05, indicating a significant influence. The competency variable had a calculated t value of -2.252 < t table 2.04841 and a significance level of 0.026 < 0.05, indicating no but considerable influence on competence. The work experience variable has a t-value of 2.120 > t-table (2.04841) and a significance level of 0.036 < 0.05, indicating that work experience has a significant effect. The F-test results show that the significance is 0.000 < 0.05, and the F-value is 41.920 > F-table 2.71, so that the variables of motivation, professionalism, competence, and work experience have a simultaneous positive effect on teacher performance at SMP Negeri 36 Batam by 54.8%.

Analisis Green Brand dan Green Purchase Intention dengan Green Brand Attitude sebagai Mediasi

Maria Angela Diva Vilaningrum Wadyatenti — 2025-11-10

Green marketing is carried out sustainably to build a green brand that will influence Green Purchase Intention. This study aims to examine the direct influence of green advertising, green brand positioning, and green brand knowledge on green purchase intention. Furthermore, this study examines the influence of green advertising, green brand positioning, and green brand knowledge on green purchase intention, with green brand attitude as a mediator. This study uses a quantitative, survey-based approach. The sample in this study comprised 135 respondents, using a purposive sampling technique. The data in this study were processed using Partial Least Squares (PLS)-Structural Equation Modeling (SEM) through SmartPLS. The results show that green advertising, green brand positioning, and green brand knowledge do not directly influence green purchase intention. Mediation testing shows that green advertising, green brand positioning, and green brand knowledge influence green purchase intention, with green brand attitude fully mediating the effects (indirect only).

Pengaruh Work-Life Balance dan Psychological Well-Being terhadap Employee Performance Karyawan PT. Bank Sulselbar

Agung Widhi Kurniawan — 2025-11-10

This study aims to analyze the influence of work-life balance and psychological well-being on employee performance at PT. Bank Sulselbar. The background of this study is the challenges of the modern workplace, which demand a balance between work and personal life and affect psychological well-being, thereby affecting productivity. The study used a quantitative, accidental sampling approach, involving 52 respondents. The study is expected to show that work-life balance and psychological well-being have a significant influence on employee performance, both partially and simultaneously. This research not only contributes to the development of human resource management science and banking practices in Indonesia but also provides practical implications for professionals in these fields, engaging the audience with its relevance and applicability.

Digital Storytelling Wirausaha Perempuan Malino: Negosiasi Peran Ganda dan Hambatan Infrastruktur

Isma Azis Riu — 2025-11-10

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy, with women entrepreneurs contributing not only to household income but also to the preservation of local culture. In the digital era, social media offers inclusive, low-cost promotional opportunities, especially for women-managed MSMEs in geographically isolated tourist areas such as Malino, South Sulawesi. This study aims to explore how women entrepreneurs adopt and interpret social media in their business practices. Using a qualitative descriptive approach with a case study design, data were collected through interviews, observations, and documentation involving female MSME owners in Malino. Thematic analysis yielded four key findings: (1) digital motivations driven by market expansion, cost efficiency, and community inspiration; (2) storytelling strategies highlighting local identity and cultural authenticity; (3) negotiating dual roles between domestic and business responsibilities, resulting in flexible but inconsistent engagement; and (4) structural challenges including unstable internet, limited digital literacy, and time constraints, partially mitigated by family and community support. This study concludes that social media use among female entrepreneurs in Malino is shaped by motivational, strategic, and structural factors, resulting in economically oriented yet culturally informed digital marketing practices. The practical implications emphasize digital literacy training, infrastructure improvements, and community-based capacity-building.

Model Perilaku Peralihan UMKM ke Pemasaran Digital: Analisis Pendekatan Push-Pull-Mooring

R.A Nurlinda — 2025-11-10

Digitalization has great potential to boost the national economy, especially for MSMEs, though its realization still faces various obstacles, such as limited digital literacy and access to technology. This study aims to analyze the factors influencing MSMEs' shift toward digital marketing within the Push–Pull–Mooring (PPM) framework and to examine the role of the mooring effect as a mediating variable. This research is a quantitative study using a regression approach and Smart PLS-based Structural Equation Modeling (SEM) analysis with data from 140 MSME respondents. The results show that the pull and mooring effects significantly affect switching intention, whereas the push effect does not. In addition, the mooring effect has been shown to act as a mediator, strengthening the relationship between the pull effect and switching intention. In contrast, in the relationship between the push effect and switching intention, the mooring effect plays no role. This finding confirms that external attractiveness and internal readiness of MSMEs are more decisive in driving the transformation to digital marketing. In contrast, external pressure from limited conventional marketing has less influence. The implication of this research is to focus on strategies to accelerate MSME digitalization by increasing technological attractiveness.

Tantangan dan Dinamika Pengembangan Usaha: Studi Kasus pada Kelompok Paguyuban Usaha Tenun ATBM

Trias Setiawati — 2025-11-10

This study aims to examine the dynamics and challenges in developing weaving enterprises using a qualitative descriptive approach with a single case study design. Data were collected through non-participant observation and structured interviews with the group leader and female entrepreneurs The findings show significant development in 2012, with product diversification from stagen to woven fabrics, couple clothing, and other functional products, as well as an increase in production capacity 1,000 per month. Marketing is conducted locally in Yogyakarta and Java through daily credit systems and resellers, as well as international collaboration with Hiroshima University students and buyers from Malaysia. The main challenges include limited regeneration of young weavers, a lack of dedicated marketing administrators, and complicated export licensing. Thematic analysis based on social entrepreneurship theory, social capital theory, and diffusion of innovation theory reveals that the enterprise is not only profit-oriented but also preserves cultural heritage and strengthens community solidarity. Opportunities lie in the growing global demand for ethnic, eco-friendly, and handmade products, while managerial limitations and resistance to innovation remain key obstacles. This study highlights the importance of government support, social networks, and the role of younger generations in ensuring the sustainability of weaving enterprises.

QWL in Action: Rancangan Sistem Rekrutmen dan Seleksi

Laurentia Verina Halim — 2025-11-10

Market developments and the high level of global business competition require companies to pay attention to employee needs and facilitate employee development. In this regard, companies can demonstrate their concern for their employees' Quality of Work Life. Quality of work life is the feeling employees have about their work, which affects work effectiveness. According to the European Foundation for the Improvement of Living and Working Conditions (EWON, 2002), there are five dimensions in Quality of Work Life: Health & Well-Being, Job Security, Job Satisfaction, Competency Development, and Work & Work Life. Competency development is a dimension that will be studied in more depth. This research will be conducted at a cement and concrete manufacturing company in East Java. As a growing company, the company needs to restructure to face global competition. Therefore, a talent management system is required to help the company develop potential leaders capable of achieving its business strategy. The method used in this research is action research. Because the assessment stage found that several talent management support systems were not ready, designing a recruitment and selection system as the first step of the talent management system became the focus of the intervention.

Tinjauan Sistematis: Pendekatan Manajemen Berkelanjutan untuk Pembangunan Ekonomi Maritim dan Industri dalam Menghadapi Tantangan Global

Muniroh Muniroh — 2025-11-10

The era of globalization brings complex challenges to economic development, particularly in the industrial and maritime sectors, which are the backbone of national competitiveness. A sustainable management approach offers a strategic framework for integrating economic, social, and environmental factors to strengthen these sectors. This article is a systematic literature review that examines various previous studies on the implementation of sustainable management strategies in industrial and maritime-based economic development. An analysis of literature from international and national journals found that sustainable management practices contribute to resource efficiency, technological innovation, and increased global competitiveness. The results of this study emphasize the importance of multistakeholder collaboration, the adoption of green technology, and adaptive government policies as key factors in addressing global challenges.

Peran Informasi Publik dan Kesadaran akan Lingkungan terhadap Perilaku Reuse Mahasiswa

Rojuaniah Rojuaniah — 2025-11-10

The increasing volume of waste in Indonesia demands a shift in consumption behavior toward a sustainable lifestyle. Public information is believed to foster environmental awareness, which in turn strengthens reuse behavior as part of the 3R principle (reduce, reuse, recycle). This study aims to analyze the role of public information and environmental awareness on students' reuse behavior. This study used a quantitative, survey-based approach among university students. Data were collected using a standardized questionnaire, then analyzed using Path Analysis. The results indicate that public information increases students' environmental awareness and reuse behavior. Environmental awareness increases students' reuse behavior, and environmental awareness mediates the relationship between public information and reuse behavior. These findings strengthen the theory that public information plays a strategic role in shaping the awareness and environmentally friendly behavior of the younger generation. This study provides practical implications for universities to improve environmental literacy through extensive public information and for the government to expand access to information on environmental policies. The results are expected to encourage students' awareness and active participation in protecting the environment through reuse practices.

Membangun Perilaku Keuangan UMKM melalui Sikap Menabung, Literasi Keuangan dan Norma Subjektif

Eka Bertuah — 2025-11-10

Financial literacy for MSMEs is essential to improve their understanding of financial products and services, financial planning, and awareness of illegal online investment and loan offers. This study will examine the application of the Theory of Planned Behavior in shaping financial behavior and explore how financial literacy affects MSME entrepreneurs. This study is a quantitative study using the Structural Equation Model (SEM) and processed and analyzed using LISREL. The sampling technique used was purposive sampling, with the criteria being MSME entrepreneurs in the Greater Jakarta area. The study's results demonstrate that financial literacy positively affects savings attitudes. Subjective norms have an insignificant effect on financial behavior, but have a positive effect on savings attitudes, while savings attitudes have a positive effect on financial behavior. The results also show that savings attitudes can mediate the influence of financial literacy and subjective norms on financial behavior. This study provides empirical evidence to test the Theory of Planned Behavior, which states that close relationships and knowledge can influence the formation of attitudes towards savings, thereby shaping financial behavior.

Kajian Strategis Manajemen Berkelanjutan dan Peran Perguruan Tinggi

Elistia Elistia — 2025-11-10

This study outlines sustainable management strategies to strengthen the industrial and maritime-based economy in the context of achieving the Sustainable Development Goals (SDGs). In addition to a cross-sectoral strategic framework (industry and maritime), the article includes the research methodology used, an analysis of Indonesia's conditions (policies, infrastructure, challenges), and a specific discussion on the development of MSMEs in Indonesia, their roles, challenges, green and digital opportunities, and policy recommendations and financing instruments. The primary sources come from the latest international reports, national policy analysis data, and academic studies from 2023 to 2025. From an educational perspective, universities can produce superior human resources who are technologically literate, understand the green and blue economies, and can manage MSMEs sustainably. Through research contributions, universities have a role in developing innovations that support industrial efficiency, environmentally friendly maritime resource management, and MSME empowerment through digitalization and access to green finance. Meanwhile, community service serves as a means of empowerment, mentoring, and technology transfer to MSMEs, fishermen, and local industries, enabling them to compete in the global market. The analysis shows that the synergy between sustainable management strategies and the Tri Dharma of Higher Education can strengthen Indonesia's economic resilience, increase industrial and maritime competitiveness, and support the achievement of SDGs targets.

Effects of Financial Literacy, Financial Access, and Financial Risk Attitudes on SME’s Sustainability in Wajo District, South Sulawesi, Indonesia

Abustan Abustan — 2025-11-10

Financial literacy is a vital source of knowledge in making financial decisions in influencing SME sustainability. This study aims to analyze the direct and indirect effects of financial literacy, financial access, and financial risk attitudes on the sustainability of SMEs. This study uses a quantitative survey approach. Data obtained through questionnaires, observations, interviews, and documentation. The results of the study show that good financial literacy skills will facilitate SMEs in accessing finance and predicting business financial risks, being able to determine attitudes so that they have an impact on increasing the sustainability of SMEs. Furthermore, financial access literacy and financial risk attitudes of SMEs owners have a direct effect on increasing SME sustainability directly by 57.3%, and the indirect effect of financial literacy on SMEs sustainability through financial risk attitudes is 20.2%. This study recommends financial literacy based on the effectiveness and efficiency of utilizing access to capital from outside the company coupled with a reduction in the financial risks faced by SMEs. The formulation of economic development policies in order to encourage the sustainability of SMEs businesses in Wajo Regency, South Sulawesi, Indonesia.

Pengaruh Digital Marketing terhadap Peningkatan Kualitas Produk UMKM di Kota Makassar dan Dampaknya pada Keunggulan Bersaing

Indrayani Nur — 2025-11-10

This study aims to analyze the influence of digital marketing on MSME product quality in Makassar City and its implications for competitive advantage. The research method used is quantitative with an explanatory research approach. The research sample was 120 MSMEs in Makassar City selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using AMOS-based Structural Equation Modeling (SEM). The results show that digital marketing has a positive, significant effect on MSME product quality. Furthermore, improving product quality has been shown to positively and significantly enhance competitive advantage. Thus, digital marketing not only drives marketing effectiveness but also serves as an essential strategy for developing product quality, thereby supporting MSME competitiveness in the digital era.

Formulasi Strategi Bisnis Berkelanjutan Industry Perjalanan Wisata di Kota Makassar Berbasis Community-Based Tourism (CBT)

Herminawaty Abubakar — 2025-11-10

The Makassar travel industry faces pressure to shift from a post-pandemic mass-tourism model to more resilient practices. This study aims to fill a gap in the local strategic management literature by formulating a business model that prioritizes community empowerment. It analyzes the internal and external conditions of the Makassar travel industry and formulates a sustainable business strategy for travel businesses grounded in the Community-Based Tourism (CBT) philosophy, focusing on the unique potential of local destinations. This study uses a qualitative-descriptive approach with multiple case studies of several travel businesses in Makassar that have attempted to adopt sustainable practices. Data collection was conducted through in-depth interviews with agency managers/owners, tourism community representatives, and the Tourism Office. Data were analyzed using a SWOT Analysis and Grand Strategy Matrix. This article offers a contextually tailored sustainable business strategy formulation model for the Makassar travel market, explicitly integrating local initiatives (Tourism Alleys) as a core differentiation product and driving force of CBT. The study identified that the most optimal strategy is the Divergent Integrative Strategy (SO-WT), namely: (1) Developing premium authentic experience packages (culinary and cultural tourism) through direct partnerships with communities; (2) Digitalization of partnerships and transparency of fee allocation to build trust; and (3) Improving community human resource capabilities in hospitality and destination management.

Kinerja Personal dalam Konteks Kewirausahaan Generazi Z Putus Sekolah: Studi Kuantitatif Faktor Pendorong dan Penghambat di Makassar

Muhammad Kafrawi Yunus — 2025-11-10

This study aims to analyze the influence of technology adoption on perceived benefits and challenges faced by Micro, Small, and Medium Enterprises (MSMEs) using the Partial Least Squares (PLS) approach. Data were collected from 350 MSME respondents and processed to test the relationships among latent variables. The results showed that technology adoption had a positive and significant effect on perceived benefits with a path coefficient of 0.512 (p<0.001). This finding supports Rogers' (2003) innovation diffusion theory, which emphasizes the importance of perceived relative advantage in driving adoption. Furthermore, perceived benefits had a significant adverse effect on MSME challenges, with a path coefficient of -0.327 (p<0.001), underscoring the role of entrepreneurial cognition in reducing business barriers. Technology adoption was also shown to directly reduce challenges, though with a more negligible effect (coefficient = -0.198; p = 0.002). These results are in line with Schumpeter's (1934) theory of innovation, which views technology as a form of creative destruction that replaces inefficient old methods. Overall, this study confirms that MSMEs' success in facing challenges is determined not only by the use of technology but also by the perception of the benefits it creates. The practical implication of this research is the importance of technology-based training and mentoring to strengthen the understanding of the benefits for MSMEs.

Pengaruh Pendapatan Asli Daerah dan Dana Alokasi Umum terhadap Belanja Modal dengan Pertumbuhan Ekonomi sebagai Variabel Moderasi (Studi pada Kabupaten/Kota di Provinsi Kalimantan Selatan)

Basuki Basuki — 2025-11-10

This study was conducted to examine (1) the effect of regional original revenue on capital expenditure, (2) the effect of general allocation funds on capital expenditure, (3) the effect of regional original revenue on economic growth, (4) the effect of general allocation funds on economic growth, (5) the effect of regional original revenue on capital expenditure with economic growth as a moderating variable, and (6) the effect of general allocation funds on capital expenditure with economic growth as a moderating variable in districts/cities in South Kalimantan Province from 2020 to 2024. The population of this study was all districts/cities in South Kalimantan Province. The sample was selected using a saturated sampling method, ensuring that all members of the population were included. The research sample consisted of 13 districts/cities. The analysis technique in this study was multiple linear regression in SPSS version 26. The results of this study indicate that local revenue has a significant effect on capital expenditure, general allocation funds do not have a significant effect on capital expenditure, local revenue has a significant effect on economic growth, general allocation funds do not have a significant effect on economic growth, local revenue does not have a significant effect on capital expenditure with economic growth as a moderating variable, and general allocation funds do not have a significant effect on capital expenditure with economic growth as a moderating variable.

Membaca Karakteristik Budaya Organisasi Indonesia, Malaysia, Singapura dan Thailand menggunakan Culture Compass

Rezkiawan Tantawi — 2025-11-10

Labor productivity is one of the leading indicators of national economic competitiveness. Despite abundant human resources, Indonesia faces challenges due to its relatively low labor productivity, which stands at only USD 14 per hour, well below that of Singapore, Thailand, and Malaysia. This study aims to analyze the role of organizational culture as a non-economic factor influencing labor productivity in Indonesia, using Hofstede's Cultural Dimensions framework and comparing Indonesia with developed countries in Southeast Asia. The analysis results show that Indonesian organizational culture remains characterized by high power distance, extreme collectivism, low achievement orientation, and short-term orientation, which in turn impacts low initiative, innovation, and individual performance. In contrast, Singapore and Malaysia combine hierarchy with meritocracy and long-term orientation, while Thailand displays an adaptive, paternalistic culture. These findings emphasize the need for organizational culture transformation in Indonesia toward participatory leadership, individual performance-based systems, and continuous investment in human resource development. The strategic implications of this study highlight the importance of reforming work culture to support the agenda of increasing competitiveness and achieving the vision of Golden Indonesia 2045.

Kajian Prioritas Glass Ceiling pada Perempuan Pekerja di Sektor Formal menggunakan Analytical Hierarchy Process

Robiyati Podungge — 2025-11-10

This research analyzes gender gaps and identifies the factors and issues driving the glass ceiling in the public sector in Gorontalo. The research background is based on the relatively declining Gender Inequality Index, but the persistent low level of female labor force participation, particularly in the formal sector. This study involved 46 respondents, consisting of 29 women and 17 men from 15 Regional Apparatus Organizations (OPD). The analysis used the Analytical Hierarchy Process (AHP) with decomposition, comparative judgment, synthesis of priorities, and logical consistency, processed with Expert Choice. The results show that individual factors are the main determinants in the emergence of the glass ceiling, particularly related to women's attitudes, mindsets, and personal capacities. The priority issues that emerged were gender bias and gender stereotypes, which are perceptual and socially constructed. At the individual level, gender stereotypes play a role in shaping women's self-perceptions and influencing their self-confidence. At the organizational level, work policies and procedures are still influenced by gender bias, while in the family sphere, women face a double burden due to domestic expectations. At the cultural level, patriarchal norms and stereotypes of leadership as a male domain further reinforce barriers to women's careers. These findings confirm that strategic efforts to reduce the glass ceiling in the public sector need to focus on eliminating gender biases and stereotypes that are internalized in individuals, rooted in culture, and institutionalized in organizations.

Pengaruh Financial Technology, Literasi Keuangan, dan Sikap Keuangan terhadap Perilaku Keuangan dengan Inklusi Keuangan sebagai Variabel Mediasi

Mohamad Agus Salim Monoarfa — 2025-11-10

This research analyzes gender gaps and identifies the factors and issues driving the glass ceiling in the public sector in Gorontalo. The research background is based on the relatively declining Gender Inequality Index, but the persistent low level of female labor force participation, particularly in the formal sector. This study involved 46 respondents, consisting of 29 women and 17 men from 15 Regional Apparatus Organizations (OPD). The analysis used the Analytical Hierarchy Process (AHP) with decomposition, comparative judgment, and synthesis of priorities, and was processed with Expert Choice. The results show that individual factors are the main determinants in the emergence of the glass ceiling, particularly related to women's attitudes, mindsets, and personal capacities. The priority issues that emerged were gender bias and gender stereotypes, which are perceptual and socially constructed. At the individual level, gender stereotypes play a role in shaping women's self-perceptions and influencing their self-confidence. At the organizational level, work policies and procedures are still influenced by gender bias, while in the family sphere, women face a double burden due to domestic expectations. At the cultural level, patriarchal norms and stereotypes of leadership as a male domain further reinforce barriers to women's careers. These findings confirm that strategic efforts to reduce the glass ceiling in the public sector need to focus on eliminating gender biases and stereotypes that are internalized in individuals, rooted in culture, and institutionalized in organizations.

Pengaruh Penerapan Sistem Manajemen Lingkungan dan Green Accounting terhadap Kinerja Lingkungan dengan CEO Power sebagai Variabel Moderasi

Zuliyati Zuliyati — 2025-11-10

This study aims to provide empirical evidence on the Effect of the Implementation of Environmental Management Systems and Green Accounting on Environmental Performance, with CEO Power as a Moderating Variable (Empirical Study on Energy Sector Companies Listed on the Indonesia Stock Exchange in 2019-2023). The sampling method used in this study is purposive sampling. Observations within five years with a total sample of 55 companies. This data analysis method uses Moderated Regression Analysis (MRA) in SPSS version 30. The results of the interaction test indicate that the implementation of environmental management systems does not affect environmental performance, green accounting does not affect environmental performance, CEO power is unable to strengthen the effect of the implementation of environmental management systems on environmental performance, and CEO power is able to strengthen the effect of green accounting on environmental performance.

Pengaruh Diskriminasi Gender, Komitmen, Motivasi Berwirausaha, dan Dukungan Sosial terhadap Kapabilitas Kewirausahaan Wanita (Studi pada Wirausaha Wanita di Kabupaten Kudus)

Kertati Sumekar — 2025-11-10

This study aims to analyze the influence of gender discrimination, commitment, entrepreneurial motivation, and social support on women's entrepreneurial capabilities (a study of women entrepreneurs in Kudus City). The research method used is a quantitative method. The sampling technique used purposive sampling to produce a sample of 100 respondents. The data analysis used in this study is multiple linear regression analysis using SPSS version 29. The results of this study indicate that partially gender discrimination does not affect women's entrepreneurial capabilities, commitment has a positive and significant effect on women's entrepreneurial capabilities, entrepreneurial motivation has a positive and significant effect on women's entrepreneurial capabilities, social support does not affect women's entrepreneurial capabilities.

Pengaruh Budaya Organisasi, Gaya Kepemimpinan, dan Lingkungan Kerja terhadap Turnover Intention pada PT. Sari Warna Asli Textile Industry Kudus

Anisa Iqlima Damayanti — 2025-11-10

This study aims to analyze the influence of organizational culture, leadership style, and work environment on turnover intention at PT Sari Warna Asli V Textile Industry. The population in this study were 202 contract employees with a sample of 134 respondents. The sampling technique used purposive sampling. The data analysis method used is multiple linear regression analysis with the help of SPSS Version 26 software. The results of this study indicate that organizational culture has a significant negative effect on turnover intention, leadership style has a significant negative effect on turnover intention, and work environment has no effect on turnover intention. Organizational culture, leadership style, and work environment simultaneously have a significant effect on turnover intention.

Pengaruh Perceived Ease of Use, Perceived Usefulness, Trust dan Security terhadap Attitude serta Behavioral Intention of Use pada Penggunaan Pinjaman Online (Pinjol)

Golan Hasan — 2025-11-10

The purpose of this study is to enable the public to understand, learn, and use online loan services, and to determine how many students use them. The methodology used is quantitative, with data processing using a PLS/SEM questionnaire distributed through Google Forms to all Indonesian students currently studying. Three hundred eighty-seven students have filled out the questionnaire, indicating that they have used online loan services to overcome financial difficulties or other problems. The results of this study are the Negative Influence of Perceived Ease of Use on Behavioral Intentions of Use and the Negative Influence of Perceived Usefulness on Behavioral Intentions of Use. This study implies that this theoretical research makes an important contribution to theory development, especially within the Theory of Planned Behavior (TPB) framework. By combining variables such as Perceived Ease of Use (PEU), Perceived Usefulness (PU), Trust (TRU), Security (SA), Attitude (ATT), and Behavioral Intentions of Use (BIU), this study broadens the understanding of the factors that drive the adoption and use of online loan services among Indonesian students. This study provides valuable insights for online lending service providers: they must ensure their platforms fall within the perceived ease of use category and provide clear, easy-to-understand usability perceptions to users, especially students.

Analisis Pengaruh Gaya Kepemimpinan Transaksional terhadap Kinerja Karyawan dengan Motivasi sebagai Mediasi pada PT. Mega Mandiri

Riny Mariany — 2025-11-10

In recent years, the global and national economies have faced significant challenges due to high unemployment rates, weak labor productivity, and the geopolitical conflict between Israel and Palestine. In this context, leadership style plays a crucial role in maintaining organizational stability and ensuring business sustainability. An effective leadership style plays a crucial role in improving employee performance, strengthening loyalty, and encouraging innovation and operational efficiency. However, companies also often face serious challenges related to leadership style. This analysis aims to understand the extent of transactional leadership's influence on employee performance, assess the effectiveness of reward and punishment mechanisms in increasing work motivation, evaluate the level of employee compliance with established rules and procedures, and measure their impact on achieving organizational targets in a more efficient and structured manner. This study uses a qualitative approach and a literature review to examine the effect of transactional leadership on employee performance, with motivation as a mediating variable. The results of this analysis provide a comprehensive picture of the influence of transactional leadership style on employee performance, particularly in creating a more structured and disciplined work system. Thus, this study can serve as a guideline for companies in designing leadership strategies that align with organizational culture and employee needs.

Do Geopolitical Risks Matter? Moderating Effects on Macroeconomic Determinants of Stock Prices in Indonesia

Hery Haryanto — 2025-11-10

The recent surge in geopolitical tensions has brought notable effects on Indonesia’s stock market. This study seeks to explore how geopolitical risk plays a moderating role in the relationship between key macroeconomic indicators—exchange rate, interest rate, and money supply—and stock price in Indonesia. A quantitative approach is applied using monthly time series data spanning 10 years, from 2014 to 2023. Data were sourced from the official websites of Badan Pusat Statistik, Bank Indonesia, Investing.com, and Matteo Iacoviello. The analysis reveals that exchange rate and money supply both have negative and significant effects on stock prices, with the latter contrary to expectations. Interest rate shows a significant but inconsistent effect, being positive only in one model. Geopolitical risk significantly moderates the relationship between interest rate and stock price, but not the other variables. These findings suggest that geopolitical factors heighten market sensitivity, particularly toward monetary policy, and should be considered by both investors and policymakers.

The Company Management’s Internal Strategy Aims to Enhance the Economic Stability in the Capital Structure of Infrastructure Companies Listed on the Indonesia Stock Exchange

Kevin Rio — 2025-11-10

The purpose of this study is to measure the independent factor that will affect capital structure of some companies that listed in IDX as infrastructure companies, the measurement will be used to obtain empirical data as evidence regarding a positive negative or no effect of business risk, firm size, profitability, liquidity and firm growth on the dependent variable of the company. The number of companies that used on this study was 25 companies that divided using purposive sampling method and match with the criteria that determined in this research and rules. The number of observations with 7 years measurement was 175 observations times with 5 independent variables and 1 dependent variable each company have. The final result of this research are independent variables; business risk and profitability have no effect to company’s capital structure. The independent variables; firm size and firm growth have positive impact to company’s capital structure. And the independent variable; liquidity have negative impact to company’s capital structure. This result and evidence of this research is provided for the usage of managers or company’s owner to the terms of manage their capital structure weighting, especially using debt to indirectly reach company’s goal. And for investors, is to measure the increase of firm’s value of a company to indicate for investors.

Development of an Entrepreneurship Education Ecosystem Framework at Universitas Syiah Kuala using Soft System Methodology

Rahmat Fadhil — 2025-11-10

This study aims to develop an integrated entrepreneurial education ecosystem framework at Universitas Syiah Kuala by utilizing the Soft System Methodology (SSM) approach. The research addresses the challenges and complexities in implementing entrepreneurship programs across different faculties and units within the university. The study employed qualitative methods, including in-depth interviews, focus group discussions, and document analysis, involving key stakeholders such as university leaders, lecturers, students, alumni, and external partners. The research followed seven stages of SSM, from problem situation analysis to the formulation of conceptual models and recommended actions. The results identified six critical components necessary for building a sustainable entrepreneurial education ecosystem: integrated governance and policies, curriculum and learning innovation, incubation and funding support, structured mentoring and networking systems, innovation and entrepreneurial culture, and data-driven monitoring and evaluation mechanisms. Based on these findings, the study proposed a visual ecosystem framework and concrete action plans for ecosystem enhancement. The final conclusion emphasizes the need for institutional commitment, cross-sectoral collaboration, and adaptive strategies to foster a conducive environment for entrepreneurial development in higher education. This research contributes to the theoretical understanding of ecosystem-based entrepreneurship education and offers practical policy implications for universities seeking to embed entrepreneurship as a core institutional value.

Pengaruh Struktur Modal, Likuiditas, dan Profitabilitas terhadap Nilai Perusahaan dengan Good Corporate Governance sebagai Variabel Moderasi

Nurfitriani Nurfitriani — 2025-11-10

This study aims to analyze the influence of capital structure, liquidity, and profitability on firm value, with Good Corporate Governance (GCG) as a moderating variable. This quantitative study uses secondary data from financial and annual reports of companies listed on the Indonesia Stock Exchange for a specific period. The sample was selected using a purposive sampling method. Firm value is measured by Tobin's Q, capital structure by the Debt-to-Equity Ratio (DER), liquidity by the Current Ratio (CR), and profitability by Return on Assets (ROA). A composite score measures GCG. The data analysis technique used is Moderated Regression Analysis (MRA). The results show that profitability (ROA) has a positive and significant effect on firm value, while liquidity (CR) has a negative and significant effect. Capital structure (DER) has no significant effect. Good Corporate Governance is proven to strengthen the positive relationship between profitability and firm value. However, GCG is unable to moderate the influence of capital structure and liquidity. The key findings of this study reveal the strategic role of GCG in strengthening the credibility of profitability signals. This confirms that, in the context of the Indonesian capital market, good governance practices act as an amplifier, making company performance information more credible and valued more highly by investors, thereby strengthening its impact on value creation.

Pengaruh Digital Marketing, Brand Awareness, dan Customer Engagement terhadap Keputusan Pembelian dengan Brand Trust sebagai Variabel Mediasi

Eka Yudhyani — 2025-11-10

The study aims to analyze the influence of digital marketing, brand awareness, and customer engagement on purchasing decisions with brand trust as a mediator. The study seeks to answer whether digital marketing strategies are effective directly or through trust-building to encourage purchases. Data were collected via online questionnaires distributed to consumers of the brands studied regarding their digital marketing activities. The sample used purposive sampling, based on the Slovin formula. Data were analyzed using SEM to test the direct and indirect effects of the studied variables. The results show that digital marketing, brand awareness, and customer engagement have a positive, significant effect on purchasing decisions, both directly and indirectly. The key finding of this study is that brand trust is a significant partial mediating variable. This means that most of the influence of the three independent variables on purchasing decisions is actually channeled through brand trust first. Customer engagement is a driver of brand trust and purchasing decisions. The scope of the study is limited to one industry, so the findings cannot be generalized widely. This study is also cross-sectional, capturing conditions at a specific point in time. The findings imply a shift from a focus on exposure volume (impressions) to one on the accumulation of trust equity. Companies are advised to integrate trust-building principles into all digital marketing, brand awareness, and customer engagement activities.

Analisis Pemilihan Supplier Prioritas Bahan Baku Kain menggunakan Metode Analytic Hierarchy Process (AHP)

Muhammad Rafi Farras Ayyasy — 2025-11-10

Supplier selection is an essential indicator in improving supply chain performance and operations management. However, in the context of small businesses, supplier selection is still not considered a key business process, as evidenced by CV XYZ, which does not yet have a systematic method for selecting fabric raw material suppliers. This study aims to determine the priority criteria and ranking of the best suppliers using the Analytic Hierarchy Process (AHP) method. Six criteria were evaluated: Price, Quality, Variety, Distance, Warranty, and Payment Flexibility. Data were obtained from interviews and questionnaires with two business owners and one production staff member. The analysis results show that the Quality Criteria is the most dominant (weight 0.469), followed by Price (0.187), Warranty (0.133), Payment Flexibility (0.089), Variety (0.081), and Distance (0.042). Supplier Knitto was selected as the best supplier with a final score of 0.393. This study provides systematic guidance for CV XYZ in making supplier selection decisions.

Digital Transformation dan Corporate Restructuring dengan Corporate Governance sebagai Variabel Moderasi

Noorlaily Fitdiarini — 2025-11-10

This study aims to determine the effect of digital transformation on corporate restructuring in 223 manufacturing companies listed on the Indonesia Stock Exchange, and to examine the role of corporate governance as a moderating variable in this relationship. The results show that digital transformation has a significant positive effect on corporate restructuring. Furthermore, corporate governance strengthens this effect, as the composition of the board of directors helps companies manage the risks and opportunities of digital transformation more effectively. The control variables in this study are firm size and firm age. Firm size has a significant positive effect on restructuring, while firm age has a significant negative effect.

Faktor-Faktor yang Memengaruhi Purchase Intention pada Produk Skincare Moisturizer di Tiktok

Maria Widya Marsella — 2025-11-10

This research aims to analyse a consumer trust in skincare products on social media and examine the influence of online reviews, celebrity credibility, and content marketing on brand trust, as well as the influence of brand trust on purchase intention for the Glad2Glow Peach Retinol Moisturizer on TikTok. The study employs a quantitative approach, collecting data through a survey of 204 respondents who are TikTok users from Generation Z who are familiar with and have seen content related to the product. The data obtained were analyzed using the Partial Least Squares (PLS) technique via SmartPLS 4. The results of the study indicate that online reviews, celebrity credibility, and content marketing have a significant positive influence on brand trust. Additionally, brand trust also has a significant positive influence on purchase intention. These findings reinforce the importance of social media marketing strategies in building brand trust and driving consumer purchase intention toward skincare products on social media platforms.

Workaholism, Work Life Balance and Turnover Intention: Understanding the Millennial Generation

Tri Siwi Agustina — 2025-11-10

This study aims to examine the effect of Work-life balance and Workaholism on Turnover Intention through burnout as a mediating variable in the millennial generation in Surabaya. Data was collected through the distribution of questionnaires filled out by 350 Millennial Generation respondents in Surabaya City. The analysis tool used is IBM SPSS version 29.0 For Windows. The results showed that Work-life balance has a negative and significant effect on Turnover Intention. While Workaholism has a positive and significant influence on Turnover Intention. Meanwhile, the influence of Burnout as a mediating variable can change Work life balance has a positive influence on Turnover intention, and strengthen the positive influence of Workaholism on Turnover Intention. This finding shows that the important role of managing Burnout can affect Work-life balance and Workaholism which can have an impact on Turnover Intention among Millennial Generation in Surabaya. The managerial implications of this research include the need to pay attention to aspects of managing Burnout, Work-life balance and Workaholism in overcoming the problem of Turnover Intention in the Millennial Generation in Surabaya.