Marketing Strategy in an Effort to Attract Customer Interest in PT Pegadaian Kenten Branch
DOI:
https://doi.org/10.47747/icbem.v2i2.2579Abstract
This research aims to find out how the marketing strategy is carried out by Kenten Branch Pawnshop, in marketing pawnshop products, and whether the marketing strategy is implemented This can influence the development of the number of Pegadaian customers. This research data using primary data from interviews with customers using secondary data from literature, books and other sources relevant to this thesis. Based on results interviews with customers, it can be concluded that the marketing strategy carried out by Pegadaian Kenten branches are as follows: 1. Product Strategy 2. Price Strategy 3. Location Strategy 4. Strategy Promotion. The implementation of the marketing strategy carried out by Pegadaian Kenten Branch turned out to be successful influencing the development of the number of customers, this is proven by achieving targets and increasing turnover from business and the increasing number of customers from year to year.
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