No. 2 (2024): Proceedings International Conference on Business, Economics & Management

Articles

• The Impact of Role Conflict, Extrinsic Motivation and Work Life Balance on Work Discipline of Civil Servants with Organizational Commitment as an Intervening Variable: Empirical Study on Civil Servants of Muara Enim Regency

  Rina Evianti, Mohamad Adam, Muhammad Ichsan Hajri, Yuliani Yuliani

  1-16

  • 1
  DOI : https://doi.org/10.47747/icbem.v2i2.2578
  Abstract Views: 474 times | PDF Downloaded: 593 times | Published: 2025-01-08

• The Influence of Financial Distress on Good University Controlled by the Type of Foundation in Private Universities

  Fernanda Fernanda, Muji Gunarto

  13-22

  • 2
  DOI : https://doi.org/10.47747/icbem.v2i2.2563
  Abstract Views: 283 times | PDF Downloaded: 196 times | Published: 2025-01-08

• The Effect of Green Accounting on Higher Education Reputation Mediated by University Social Responsibility (USR)

  Meilani Meilani, Muji Gunarto

  23-37

  • 3
  DOI : https://doi.org/10.47747/icbem.v2i2.2562
  Abstract Views: 317 times | PDF Downloaded: 497 times | Published: 2025-01-08

• Marketing Strategy in an Effort to Attract Customer Interest in PT Pegadaian Kenten Branch

  Nabila Ayu Lestari, Sulaiman Helmi, Muji Gunarto

  38-45

  • 4
  DOI : https://doi.org/10.47747/icbem.v2i2.2579
  Abstract Views: 194 times | PDF Downloaded: 360 times | Published: 2025-01-08

• The Influence of Brand, Price, And Product Quality on The Purchase Decision of Packaged Drinking Water at The Regional Office VII of BKN Palembang

  Hasrudi Novendra, Sulaiman Helmi, Muji Gunarto

  46-53

  • 5
  DOI : https://doi.org/10.47747/icbem.v2i2.2580
  Abstract Views: 357 times | PDF Downloaded: 288 times | Published: 2025-01-08

• Monetary Policy Rate and Market Interest Rates in Nigeria

  Rimamtanung Nyiputen Ishaku, Magaji Ibrahim Yakubu

  54-73

  • 6
  DOI : https://doi.org/10.47747/icbem.v2i2.2547
  Abstract Views: 371 times | PDF Downloaded: 1083 times | Published: 2025-01-08

• The Evolution of Acceptance Behavior and Using E-commerce in Indonesia The Evolution of Acceptance Behavior and Using E-commerce in Indonesia

  Daduk Merdika Mansur; Helin G. Yudawisastra ; Muhammad Sam'an , Siti Mardiana

  74-90

  • 7
  DOI : https://doi.org/10.47747/icbem.v2i2.2510
  Abstract Views: 418 times | PDF Downloaded: 235 times | Published: 2025-01-09

• Consumer Decisions in Purchasing Cellular Operator SIM Cards in Palembang City

  Evindra Fajar Ramadhan

  91-99

  • 8
  DOI : https://doi.org/10.47747/icbem.v2i2.2583
  Abstract Views: 270 times | PDF Downloaded: 314 times | Published: 2025-01-10

• The Influence of Price and Promotion through Social Media on Consumer Satisfaction (Case Study of Acrylic Flowerbox Rental)

  Marina Fadilah, Sulaiman Helmi, Muji Gunarto

  100-108

  • 9
  DOI : https://doi.org/10.47747/icbem.v2i2.2584
  Abstract Views: 197 times | PDF Downloaded: 211 times | Published: 2025-01-10

• Communication Strategy of the Ogan Ilir Regency Department of Transmigration and Manpower in Increasing Participation in the Job Skills Training Program in Ogan Ilir Regency

  Reynaldo Satrio Fischa Pratama, Sulaiman Helmi, Muji Gunarto

  109-120

  • 10
  DOI : https://doi.org/10.47747/icbem.v2i2.2585
  Abstract Views: 326 times | PDF Downloaded: 204 times | Published: 2025-01-10

• Marketing Strategy in Increasing High Class Motorcycle Sales Volume at PT. Astra Motor Palembang

  Winda Winarti, Sulaiman Helmi, Muji Gunarto

  121-127

  • 11
  DOI : https://doi.org/10.47747/icbem.v2i2.2591
  Abstract Views: 331 times | PDF Downloaded: 188 times | Published: 2025-01-14

• Can You Still Trust Insurance Workers? Unmasking Unethical Practices in Indonesia’s Insurance Industry

  Sri Yusriani, Endi Rekarti, Rifi Hamdani Sitohang, Iwan Setiyawan Prambudi, Viola Kinari Afransa

  128-138

  • 12
  DOI : https://doi.org/10.47747/icbem.v2i2.2559
  Abstract Views: 388 times | PDF Downloaded: 306 times | Published: 2025-01-14

• Digital Marketing Analysis of Brand Loyalty Among Generation Z on Local Skincare Brand Products

  Indah Diana, Muji Gunarto, Sulaiman Helmi

  139-147

  • 13
  DOI : https://doi.org/10.47747/icbem.v2i2.2592
  Abstract Views: 515 times | PDF Downloaded: 490 times | Published: 2025-01-14

• Digital Marketing Analysis on UMKM Snacks

  Meidytha Puti Sabrina, Muji Gunarto, Sulaiman Helmi

  148-154

  • 14
  DOI : https://doi.org/10.47747/icbem.v2i2.2593
  Abstract Views: 495 times | PDF Downloaded: 317 times | Published: 2025-01-14

• The Influence of Influencer Endorsement, Content Marketing and Live Streaming on Sales Turnover Online Shop in Palembang

  Dela Veranda, Muji Gunarto, Sulaiman Helmi

  155-162

  • 15
  DOI : https://doi.org/10.47747/icbem.v2i2.2594
  Abstract Views: 295 times | PDF Downloaded: 395 times | Published: 2025-01-14

• Influence of Post Content and Testimonials on Instagram Social Media Against Rental Interest in GV Kebaya Products

  Gita Varina Putri, Muji Gunarto, Sulaiman Helmi

  163-177

  • 16
  DOI : https://doi.org/10.47747/icbem.v2i2.2595
  Abstract Views: 259 times | PDF Downloaded: 262 times | Published: 2025-01-14

• College Promotion Strategy

  Muhammad Fajerin, Muji Gunarto, Sulaiman Helmi

  178-185

  • 17
  DOI : https://doi.org/10.47747/icbem.v2i2.2597
  Abstract Views: 337 times | PDF Downloaded: 605 times | Published: 2025-01-15

• The Influence of Green Human Resource Management on Environmental Performance of Pre-School Education Through Environmentally Friendly Organizational Culture

  Yunziro Yunziro, Sulaiman Helmi, Muji Gunarto

  186-192

  • 18
  DOI : https://doi.org/10.47747/icbem.v2i2.2600
  Abstract Views: 320 times | PDF Downloaded: 222 times | Published: 2025-01-16

• The Effect of Online Registration System on Outpatient Satisfaction

  Margaretta Ineke Melynda, Sulaiman Helmi, Muji Gunarto

  193-199

  • 19
  DOI : https://doi.org/10.47747/icbem.v2i2.2603
  Abstract Views: 501 times | PDF Downloaded: 532 times | Published: 2025-01-17

• Evaluating the Impact of Value-Added Tax on Economic Growth, Inflation, Unemployment, and Consumer Behaviour in Developing Countries: Evidence from Indonesia

  Lia Fadillah, Muji Gunarto, Sulaiman Helmi

  200-208

  • 20
  DOI : https://doi.org/10.47747/icbem.v2i2.2615
  Abstract Views: 402 times | PDF Downloaded: 1034 times | Published: 2025-01-21

• Enhancing Analytical Skills for Digital Marketing: A Practical Model in Education

  Iyut Khumaidah, Muji Gunarto, Sulaiman Helmi

  209-216

  • 21
  DOI : https://doi.org/10.47747/icbem.v2i2.2616
  Abstract Views: 815 times | PDF Downloaded: 224 times | Published: 2025-01-21

• Promotion Strategy for Winning the Golkar Party in Palembang City

  Muhammad Asywat, Muji Gunarto, Sulaiman Helmi

  217-224

  • 22
  DOI : https://doi.org/10.47747/icbem.v2i2.2599
  Abstract Views: 209 times | PDF Downloaded: 159 times | Published: 2025-01-21

• Male Gen Z Shopping Behavior towards Sports Shoe Products in Palembang

  Pebriandi Pebriandi, Sulaiman Helmi, Muji Gunarto

  225-232

  • 23
  DOI : https://doi.org/10.47747/icbem.v2i2.2617
  Abstract Views: 473 times | PDF Downloaded: 1875 times | Published: 2025-01-21

• Gen Z Women's Clothing Shopping Behavior in Palembang City

  Martha Wulandari, Sulaiman Helmi

  233-240

  • 24
  DOI : https://doi.org/10.47747/icbem.v2i2.2674
  Abstract Views: 657 times | PDF Downloaded: 1193 times | Published: 2025-01-08

• Strategy to Improve Sales of K3 Clothing Products

  Turiono Turiono, Muji Gunarto, Sulaiman Helmi

  241-246

  • 25
  DOI : https://doi.org/10.47747/icbem.v2i2.2668
  Abstract Views: 204 times | PDF Downloaded: 150 times | Published: 2025-01-08

• Analysis of the Effectiveness of Marketing Strategies in Construction Equipment Rental

  Xaverius Ferry, Sulaiman Helmi

  247-252

  • 26
  DOI : https://doi.org/10.47747/icbem.v2i2.2667
  Abstract Views: 706 times | PDF Downloaded: 446 times | Published: 2025-01-08

• Gen Z Awareness of Green Marketing Among Graduate Students

  Try Armeidi, Muji Gunarto, Sulaiman Helmi

  245-259

  • 27
  DOI : https://doi.org/10.47747/icbem.v2i2.2669
  Abstract Views: 391 times | PDF Downloaded: 859 times | Published: 2025-01-08

• How Is Denmark a Green Country? A Systematic Literature Review of Policies, Innovations, and Challenges

  Sri Yusriani, Shine Pintor Siolemba Patiro

  260-269

  • 28
  DOI : https://doi.org/10.47747/icbem.v2i2.2626
  Abstract Views: 363 times | PDF Downloaded: 612 times | Published: 2025-04-17

• Implementation of Operations Research for Location Selection of J-Cakes' New Branch in Pulau Penang Using the Factor-Rating Method

  Said Ridho Abdillah, Sri Yusriani, Alona Amalia, Desy Hirawaty Siregar, Rustina Sitompul

  270-278

  • 29
  DOI : https://doi.org/10.47747/icbem.v2i2.2721
  Abstract Views: 820 times | PDF Downloaded: 732 times | Published: 2025-04-17

• Promoting Innovative Work Behaviors for Greener and Sustainable Development among Service Sector Workers in Denmark

  Sri Yusriani, Faris Isham, Eliya Azis, Yulina Yulina, Nur Mustofa Kamal

  279-294

  • 30
  DOI : https://doi.org/10.47747/icbem.v2i2.2722
  Abstract Views: 254 times | PDF Downloaded: 151 times | Published: 2025-04-17